social media bootcamp - facebook
TRANSCRIPT
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Social Media BOOT CAMP
Segment 2
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Game PlanGame PlanRoad Map to Success Road Map to Success
Social Network Game Plan
(1) Hour
• Social Media 101 Overview • Compound Leverage • Opportunistic Positioning• Goal Setting • Building a Campaign
(3) Hours
• Facebook Profile Makeover• Facebook Lead Acceleration• LinkedIN Profile Makeover• LinkedIN Lead Acceleration
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Business Goals for Using Facebook?
Get found by people who are searching for your products or services
Connect and engage with current and potential customers
Create a community around your business
Promote other content you create, including webinars, blog articles, or other resources
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Setting up Your ProfileKey PointKey PointOn Facebook, Profiles are meant for people and Fan Pages are meant for businesses. To fully engage and leverage Facebook’s features, you should create a personal profile.
One or Two???
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Setting up Facebookwww.Facebook.com
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Please log into your Facebook page now……
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Facebook Training Video
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Do What Makes Sense!
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Don’t Over Do IT!
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Setting up Privacy Settings
Privacy settings will assist you if you are using Facebook for both business and personal.
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Setting up your profileClick on the “Info” tab and then “Edit Information.”
Basic information: Birthday, hometown, relationship status.
Personal information: Interests, activities, and a short “About Me” description.
Contact information: Email address(es), phone number(s), location, website.
Education and Work: High schools and universities you attended, as well as companies where you worked.
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Setting up Your ProfileBasic Information
Education
Work Information
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Profile web address
Shhhhhh………………
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Advanced Search for You
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Adding a Profile Image
Upload a professional photo.
Make sure you use a photograph that will portray your image in a business environment.
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Adding Photographs
You can create Photo Albums and Upload Images to the Albums.
BE AWARE OF THE IMAGES YOU ARE UPLOADING.
Be Smart!
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Facebook Page
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Finding Friends
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Finding Friends
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Finding FriendsThen go for the friend invite……
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Setting the Appointment
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Chat
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Posting Information
What NOT to DO!
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Posting InformationMIX IT
UP!
2 or 3 to 1
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Connecting – remember quota
1. Invite for your 2 New
2.Send message for your old and new
3.Complimentary Wall Post
4.Chat
THEN CONVERT!!!!!!!!!!!!!!!!!
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Groups
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Groups
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Events
Creating events is a great way to connect with your fans and to give them a reason to visit your Fan Page and participate in your business.
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Event Promotion
Creating events is a great way to connect with your fans and to give them a reason to visit your Fan Page and participate in your business.
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3 Parts Here
1. Click that your attending
2. Share
3. Invite
1
2
3
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3 Parts Here
1. Click that your attending
2. Share
3. Invite
1
2
3
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3 Parts Here
1. Click that your attending
2. Share
3. Invite
1
2
3
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Ads and PagesAdvertising on Facebook
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Ads and PagesAdvertising on Facebook
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Ads and PagesAdvertising on Facebook
Jewelry Jewelry Store
With Wedding Band Promotion
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Ads and PagesTrack Your Progress
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Ads and PagesTrack Your Progress
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Ads and PagesTrack Your Progress
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Assignment Meet with your team Determine who is doing what for your
company every day! Spend the time that seems right for the job Remember
1. Maintain a relevant profile2. Be active regularly3. Be relative and conversational4. Plan regular promotions5. Have Fun!