social media brings history to life!
TRANSCRIPT
Social Media Makes History Come
Alive!
Kerry Rego Consulting
Benefits & Concerns
Benefits• Building relationships• Tap potential historical
sources• Increased communication• Increased inbound traffic• Decreased marketing
costs• Better search engine
rankings• Data on members/users
Concerns• Copyright • Discourages visitation• Lack of resources• Myth building• Disconnection of info
from sources
Purpose
Establish Your Goals
Engage Members
Connect With Community
Learn More Deeply
Choosing a Platform
Where Everyone Is On the Social Web
Facebook1.65b MAU#2 website
Twitter310m MAU
500m tweets/day
Instagram400m MAU
80m photos/day
Flickr112m users
10b shared over lifetime
Pinterest100m MAU
#2 social traffic driver
LinkedIn433m users #2 most trusted
Other Tools to Know About
Family.meWeRelate.org
Genealogywise.comMyHeritage.com
Geni.comFamilyLink.com
eFamily.com
Best Practices
• Think like the viewer• Use multimedia• Talk like a person not a
textbook• Observe how others do it• Learn the culture on each
channel• Get trained!• Use calls-to-action• Follow the leaders• Share others’ content (cite
source)• Use #hashtags
Each room of your social house has
a different feel and theme.
Social is NOTthe end result. Social is the
slippery slide to your profit centersor value
Great Examples
