the start-up game brings innovation & entrepreneurship to life!

1 www.imaginenation.co.il© Private & Confidential

TM

a business simulation

that develops innovative

leadership and start-up entrepreneurship

capability

TM


TM

ImagineNation™:Why innovation and entrepreneurship?Why innovation and entrepreneurship?

Key Business Challenge:

Generate business growthIncrease business valueSatisfy a younger ambitious workforce Engage and retain peopleReduce rising costs Succeed in the face of local and global competition

Key Business Success Story:


TM

ImagineNation™:Why innovation and entrepreneurship? Why innovation and entrepreneurship?

THINK DIFFERENTL

Y!

http://youtu.be/RXNNPTrj2ec

Knowing that you can’t solve the problem with the same thinking that created it, managers and leader’s need a new set of new adaptive and generative skills sets to enable them to dance and flourish in the face of uncertainty, and at the edge of chaos and instability.


TM

ImagineNation™: About The Start-Up GameAbout The Start-Up Game

The Start-Up Game™ is a unique business simulation, co-created in Israel, by award winning Playful Shark and Israeli Start-Up ImagineNation™ .

Integrates adult, experiential and gamification concepts, principles and techniques into corporate learning context to teach innovative leadership and start-up entrepreneurship.


TM

A gamified business simulation! A gamified business simulation!

Brings the innovative leadership and lean start-up process "to life“ and develops;Innovative leadership and start-up entrepreneurshipA culture of “provocative competence”An innovative culture and business eco-system.


TM

Attempts to re-invent the corporate learning paradigmAttempts to re-invent the corporate learning paradigm

The Start-Up Game™ transcends typical existing experiential learning activities, business simulations and competitive corporate board games based on the old “Monopoly” paradigm.


TM

Attempts to re-invent the corporate learning paradigmAttempts to re-invent the corporate learning paradigm

Uses the foundational game structure of a business simulation, with both achievement and competitive elements. It provides players with key prestige and privilege elements by badging reputation points and start-up strength or value.


TM

Key Learning OutcomesKey Learning Outcomes

Players experiment with and apply four generative methodologies that involve the development of intrinsic motivators, mindsets, behaviours, skills and tools in being provocatively competent to safely: Challenge the process.Challenge convention.Disrupt the status quo.Generate paradigm shifts and inflection points.


TM

Flexible design and game configurationFlexible design and game configuration

Depending on client need, can be configured and adapted to engage:

Large groups of up to 40 cross functional or functional team Players in a one day workshop for conferences organizations, universities, Start-Up weekends, incubators or accelerators developing entrepreneurship.Functional teams of 14-16 Players in an in-depth business focussed workshop.

The Game can be customized to align to client specific business strategy and include client specific business dilemmas and challenges.


TM

Flexible design and game configurationFlexible design and game configuration

The Game can be used to introduce a an innovation program, as a stimulus to provoke thinking, build a common language as well as a communion understanding around innovation and entrepreneurship.

The Game can be used as a platform to generate companywide understanding and debate around the clients business dilemmas and challenges, to engage people’s hearts and minds towards resolving them through follow-on innovation projects and development of innovation ambassadors.


TM

A focused innovative corporate learning curriculumA focused innovative corporate learning curriculum


TM

For players to have a visceral experience of the emotional and cognitive roller coaster of creating a new business venture.

Within a stimulating, highly engaging and concrete learning experience

Player Intent Player Intent


TM13 www.imaginenation.co.il

© Private & Confidential

TM

BE SAFELY & INTENTIONALLY DISRUPTIVE!


TM

An intuitive, iterative and generative set of unconventional and disruptive processes, skills and practices,That result in unexpected, creative outcomes,That can be translated into commercially successful business changes and ventures.

Provocative competence is the enabler Provocative competence is the enabler


TM

The lean start-up development process! The lean start-up development process!

ITERATIVE and GENERATIVE PROCESS!PAYING IT FORWARD!

Rounds One and Two

Round Two

Round Three

Round Four




TM

Learning by being and doing Learning by being and doing

Challenging Convention Disruptively Disruptively

debatingdebating

Permitting Failure

ExperimentinExperimenting & g &

improvisimprovising

Embracing Diversity

Keeping the Keeping the pot pot

simmering simmering

The core innovation and entrepreneurship skills from Israel — that your leaders can awaken

to ignite brilliance, inspire possibility thinking, build

something practical in your culture and eco-system.

The core innovation and entrepreneurship skills from Israel — that your leaders can awaken

to ignite brilliance, inspire possibility thinking, build

something practical in your culture and eco-system.

EmergentAdapting & Adapting & collaboratincollaboratin

g g




TM

A springboard: 60-30-10 formulaA springboard: 60-30-10 formula

WHAT:The framework &

activity

WHAT:The framework &

activity

SO WHAT:The debrief,

mindset change & skill-building

SO WHAT:The debrief,

mindset change & skill-building

NOW WHAT?Transfer from workshop to workplace

NOW WHAT?Transfer from workshop to workplace


TM

Options for Post Workshop Activities Options for Post Workshop Activities

Series of webinars focussing on further developing specific innovation practices:

Experimentation and improvisation practiceDisruptive and deviant thinking practiceEntrepreneurial leadership practice.

Focussed innovation labs in functional teams.Online innovation communities to share ideas and learning‘s. Innovation coaching for functional teams.Focussed action learning assignments. In house intranet links. Innovation dashboard application: pre and post program.


TM

ImagineNation™: So what is the real global opportunity?So what is the real global opportunity?

“The Lean Startup isn't just about how to create a more successful entrepreneurial business...it's about what we can learn from those businesses to improve virtually everything we do. I imagine Lean Startup principles applied to government programs, to healthcare, and to solving the world's great problems. It's ultimately an answer to the question “How can we learn more quickly what works, and discard what doesn't?”TIM O'REILLY CEO O'REILLY MEDIA

Questions?Questions?

the start-up game brings innovation & entrepreneurship to life!

Education

startup entrepreneurship

business simulations

key business challenge

startup gamethe startup

unique business simulation

tma business simulation

gamified business simulation

new business venture