social media by nadiia virna
DESCRIPTION
this presentation is about positive and efficient use of social media for NGO in frame of the Youth in action training cource "New media instrument for NGO. Chernivtsi, 1-9.07.2014". The presentation is developed by the trainer Nadiia Babynska (Virna). http://newmediango.blogspot.comTRANSCRIPT
![Page 1: Social media by Nadiia Virna](https://reader037.vdocument.in/reader037/viewer/2022110115/54b3a8ba4a7959384f8b468a/html5/thumbnails/1.jpg)
SOCIAL MEDIA HIS
TORY,
TYPES,
SPECIFIC
CH
ARACTER,
EFFECTIVE U
SE, TIM
E
MAN
AGEMEN
T
![Page 2: Social media by Nadiia Virna](https://reader037.vdocument.in/reader037/viewer/2022110115/54b3a8ba4a7959384f8b468a/html5/thumbnails/2.jpg)
MEDIA (COMMUNICATION)
tools used to store and deliver information or data
![Page 3: Social media by Nadiia Virna](https://reader037.vdocument.in/reader037/viewer/2022110115/54b3a8ba4a7959384f8b468a/html5/thumbnails/3.jpg)
TRADITIONAL VS SOCIAL MEDIA
![Page 4: Social media by Nadiia Virna](https://reader037.vdocument.in/reader037/viewer/2022110115/54b3a8ba4a7959384f8b468a/html5/thumbnails/4.jpg)
![Page 5: Social media by Nadiia Virna](https://reader037.vdocument.in/reader037/viewer/2022110115/54b3a8ba4a7959384f8b468a/html5/thumbnails/5.jpg)
OCIAL MEDIA
![Page 6: Social media by Nadiia Virna](https://reader037.vdocument.in/reader037/viewer/2022110115/54b3a8ba4a7959384f8b468a/html5/thumbnails/6.jpg)
HISTORY Geocities, created in 1994,
was one of the first social media sites. The concept was for users to create their own websites, characterized by one of six "cities" that were known for certain characteristics.
http://www.webmasterview.com/2011/08/social-networking-history/
![Page 7: Social media by Nadiia Virna](https://reader037.vdocument.in/reader037/viewer/2022110115/54b3a8ba4a7959384f8b468a/html5/thumbnails/7.jpg)
THINK GLOBAL, ACT SOCIAL!
![Page 8: Social media by Nadiia Virna](https://reader037.vdocument.in/reader037/viewer/2022110115/54b3a8ba4a7959384f8b468a/html5/thumbnails/8.jpg)
TYPES
1. collaborative projects (for example, Wikipedia)
2. blogs and microblogs (for example, Twitter)
3. social news networking sites (for example, Digg and
Reddit)
4. content communities (for example, YouTube and
DailyMotion)
5. social networking sites (for example, Facebook)
6. virtual game-worlds (e.g., World of Warcraft)
7. virtual social worlds (e.g. Second Life)
by Kaplan and Haenlein (Business Horizons)
![Page 9: Social media by Nadiia Virna](https://reader037.vdocument.in/reader037/viewer/2022110115/54b3a8ba4a7959384f8b468a/html5/thumbnails/9.jpg)
![Page 10: Social media by Nadiia Virna](https://reader037.vdocument.in/reader037/viewer/2022110115/54b3a8ba4a7959384f8b468a/html5/thumbnails/10.jpg)
CONTENT
ValuableEngaging
SearchableEasy to readActionable
by Brooke Ballard founder & Chief Digital Strategist at B Squared Media
![Page 11: Social media by Nadiia Virna](https://reader037.vdocument.in/reader037/viewer/2022110115/54b3a8ba4a7959384f8b468a/html5/thumbnails/11.jpg)
COMMUNITY
1. pick the platform where your target audience is
2. allow — and ENCOURAGE — conversation and discussion
3. celebrate your community members
![Page 12: Social media by Nadiia Virna](https://reader037.vdocument.in/reader037/viewer/2022110115/54b3a8ba4a7959384f8b468a/html5/thumbnails/12.jpg)
CONVERSATION
“Stop using [social media] purely
as a distribution channel and just talk to people.”
datingby Kimberly Yuhl Media Works
Think Conversation, Not Campaign (TM)
![Page 13: Social media by Nadiia Virna](https://reader037.vdocument.in/reader037/viewer/2022110115/54b3a8ba4a7959384f8b468a/html5/thumbnails/13.jpg)
COLLABORATION
listenhave more conversations show that you care
individuals working together toward a common goal
![Page 14: Social media by Nadiia Virna](https://reader037.vdocument.in/reader037/viewer/2022110115/54b3a8ba4a7959384f8b468a/html5/thumbnails/14.jpg)
CONVERSION = COMPLETION
- promote your content in a way
that is entertaining and native to each
platform
- don’t only post links to your content
- plan your analytics
by KISSmetrix.com
![Page 15: Social media by Nadiia Virna](https://reader037.vdocument.in/reader037/viewer/2022110115/54b3a8ba4a7959384f8b468a/html5/thumbnails/15.jpg)
NEGATIVE FEEDBACK
- create a process for handling feedback- gauge what type of feedback - respond to feedback- have patience, be helpful, make
changes- give your audience the opportunity to
respond first- know when to take it offline- don’t take it personally
http://simplymeasured.com/
![Page 16: Social media by Nadiia Virna](https://reader037.vdocument.in/reader037/viewer/2022110115/54b3a8ba4a7959384f8b468a/html5/thumbnails/16.jpg)
TIME MANAGEMENT
- Your goals should be clear- Your content is focused on your
target audience - Plan and organize (calendar)- Know when to automate
by Stephanie Hatch Leishman
![Page 17: Social media by Nadiia Virna](https://reader037.vdocument.in/reader037/viewer/2022110115/54b3a8ba4a7959384f8b468a/html5/thumbnails/17.jpg)
Keep things positiveProvide informationProvide linksInclude imagesMobile friendlyEngage with usersBe available
![Page 18: Social media by Nadiia Virna](https://reader037.vdocument.in/reader037/viewer/2022110115/54b3a8ba4a7959384f8b468a/html5/thumbnails/18.jpg)
EditingRule of thirdsCaptionsUse hashtagsReply
![Page 19: Social media by Nadiia Virna](https://reader037.vdocument.in/reader037/viewer/2022110115/54b3a8ba4a7959384f8b468a/html5/thumbnails/19.jpg)
TWITTERCTAPunctuationShorten linksFormatMentionsRetweetAdd an image
![Page 20: Social media by Nadiia Virna](https://reader037.vdocument.in/reader037/viewer/2022110115/54b3a8ba4a7959384f8b468a/html5/thumbnails/20.jpg)
YOUTUBE
UploadingCatchy titleDescriptionCTATags
![Page 21: Social media by Nadiia Virna](https://reader037.vdocument.in/reader037/viewer/2022110115/54b3a8ba4a7959384f8b468a/html5/thumbnails/21.jpg)
LINKED IN
Status updateProvide a linkEdit descriptionInteract with commentersResearch and analyse
![Page 22: Social media by Nadiia Virna](https://reader037.vdocument.in/reader037/viewer/2022110115/54b3a8ba4a7959384f8b468a/html5/thumbnails/22.jpg)
GOOGLE +
Tag brands and peopleUtilize hashtagsTranding topicsUse imageInteract with commentersFind communities
![Page 23: Social media by Nadiia Virna](https://reader037.vdocument.in/reader037/viewer/2022110115/54b3a8ba4a7959384f8b468a/html5/thumbnails/23.jpg)
BLOGS
Engaging title First paragraphRelevant imageWord countCall to actionLinksShare in social media
![Page 24: Social media by Nadiia Virna](https://reader037.vdocument.in/reader037/viewer/2022110115/54b3a8ba4a7959384f8b468a/html5/thumbnails/24.jpg)
TYPES OF USERS
![Page 25: Social media by Nadiia Virna](https://reader037.vdocument.in/reader037/viewer/2022110115/54b3a8ba4a7959384f8b468a/html5/thumbnails/25.jpg)
GOOD WORK WITH FACEBOOK
![Page 26: Social media by Nadiia Virna](https://reader037.vdocument.in/reader037/viewer/2022110115/54b3a8ba4a7959384f8b468a/html5/thumbnails/26.jpg)
EFFECTIVE CTA FOR FACEBOOK POSTS
#Hashtags
- 83.9% of the posts examined did not contain any hashtags
- Among posts that included hashtags, the majority had only a single hashtag, accounting for 11.6% of all posts.
- Posts that included hashtags had more interactions on average than those that did not.
- Posts with one or two hashtags had more engagement on average than those with three or four.
http://www.marketingprofs.com/charts/2014/25391/the-most-effective-calls-to-action-for-facebook-posts#ixzz36UA037Vw
![Page 27: Social media by Nadiia Virna](https://reader037.vdocument.in/reader037/viewer/2022110115/54b3a8ba4a7959384f8b468a/html5/thumbnails/27.jpg)
EFFECTIVE CTA FOR FACEBOOK POSTS
Punctuation- 71.2% of the Facebook posts examined did not include an
exclamation point, 21.6% used a single one, 5.2% had three, and 2% included four or more. The analysis found a positive correlation between post effectiveness and number of exclamation points per post. Posts with seven exclamation points had the most engagement.
- 78.1% of the Facebook posts examined did not contain a question mark, 19.6% had a single one, 1.8% included two, and 0.48% had three or more. Posts that used nine question marks had extremely high engagement.
![Page 28: Social media by Nadiia Virna](https://reader037.vdocument.in/reader037/viewer/2022110115/54b3a8ba4a7959384f8b468a/html5/thumbnails/28.jpg)
FACEBOOK RULES
![Page 29: Social media by Nadiia Virna](https://reader037.vdocument.in/reader037/viewer/2022110115/54b3a8ba4a7959384f8b468a/html5/thumbnails/29.jpg)
FACEBOOK RULES
![Page 30: Social media by Nadiia Virna](https://reader037.vdocument.in/reader037/viewer/2022110115/54b3a8ba4a7959384f8b468a/html5/thumbnails/30.jpg)
FACEBOOK RULES
![Page 31: Social media by Nadiia Virna](https://reader037.vdocument.in/reader037/viewer/2022110115/54b3a8ba4a7959384f8b468a/html5/thumbnails/31.jpg)
LIKES/DISLIKES
![Page 32: Social media by Nadiia Virna](https://reader037.vdocument.in/reader037/viewer/2022110115/54b3a8ba4a7959384f8b468a/html5/thumbnails/32.jpg)
WHY DO YOU USE IT
![Page 33: Social media by Nadiia Virna](https://reader037.vdocument.in/reader037/viewer/2022110115/54b3a8ba4a7959384f8b468a/html5/thumbnails/33.jpg)
TASKS
![Page 34: Social media by Nadiia Virna](https://reader037.vdocument.in/reader037/viewer/2022110115/54b3a8ba4a7959384f8b468a/html5/thumbnails/34.jpg)
PRESS RELEASE
hook inverted pyramid
focus storyoriginality strategy
structure
![Page 35: Social media by Nadiia Virna](https://reader037.vdocument.in/reader037/viewer/2022110115/54b3a8ba4a7959384f8b468a/html5/thumbnails/35.jpg)
STRUCTURE
![Page 36: Social media by Nadiia Virna](https://reader037.vdocument.in/reader037/viewer/2022110115/54b3a8ba4a7959384f8b468a/html5/thumbnails/36.jpg)
EXAMPLE
[HEADLINE]
The first paragraph. Begin your press release with a two sentence paragraph that provides a quick overview of the news why it is important. It should read easily and make your news sound exciting to a general audience.
Next, provide some background information on the program or event. Make sure to write your release in terms that your target audience, and the general public will understand.
Your text should explain the purpose of your event and intrigue the reader to find out more, visit your website, contact you for more information.
ABOUT The final paragraph should be a brief description of your organization. Include a summary of other events or happenings and a brief history of the company. Also include
"For more information, contact:" as the last sentence.
![Page 37: Social media by Nadiia Virna](https://reader037.vdocument.in/reader037/viewer/2022110115/54b3a8ba4a7959384f8b468a/html5/thumbnails/37.jpg)
SHOULD BE
Place, day, date (starts the first line of release)
Body of release Information about the nonprofit
organization Repeat contact information and/or offer to provide someone to
interview.
![Page 38: Social media by Nadiia Virna](https://reader037.vdocument.in/reader037/viewer/2022110115/54b3a8ba4a7959384f8b468a/html5/thumbnails/38.jpg)
SOCIAL MEDIA
NA
DI I
A V
I RN
A H
TT
PS
: / /
WW
W. F A
CE
BO
OK
. CO
M/ N
AD
I I A. B
AB
YN
SK
A