social media campaign for audi
TRANSCRIPT
Redefine Your Heights
This sports engaging campaign connects our loyal customers as brand stakeholders.
Redefine Your Heights
This campaign is designed to helps our loyal customers to feel more powerful like Audi Cars where they more strengths to reach in a new level. Create your own identity by being more POWERFUL.
PHASES
Pre Buzz
•Here we create buzz about the launch of the campaign or the videos that we will share on the YouTube channel.• Influencer outreach• Facebook liker campaign and coming soon post will be advertised.•Create a group and post in other groups like Sports, Delhi, Golf and more.•Talking about their previous event.
Launch
•#RedefineYourHeights campaign will be live.•Promote our Facebook posts. • Live posting/tweeting on our wall and upload photo album.•Golf connects Audi theme creative will be shared •#RedefineYourHeights contest will be conducted in our Twitter account.
Post Laun
ch
•Reviews from our experts/ guests about the event.•Blogger Outreach
This engagement conveys a positive message in sync with the campaign theme.
Takes our campaign message forward.
Brand promotionOnline and offline visibility
Users visit the page
Users post their entry
Use #RedefineYourHeights
User share posts on their walls for increased engagement
The most engaged entries will be rewarded
Rewards will be distributed
PROCESS
Content
Guest Quotes
Golf Vs Audi
Power
Golf terms/
Golf Cup Reviews
About Audi Golf
Cup
Live Posting
SAMPLE POST
Power is in your hand! Join in Audi Quattro Golf Cup and be ready to #RedefineYourHeights.
SAMPLE POSTAudi Quattro Cup Returns! Let’s see who will trump in the competition? #RedefineYourHeights
CONTENT
About the event
Top racers
Racing/Safety tips
Features of Audi Power Machine
Gratification of the Championship
Catch Me If You Can!
This is an adventure event hosted by Audi Delhi West on the outskirts of Delhi to promote the Q range of Audi cars.
CONTENT
Highlight the features of our Q Series.
Adventures Quotes
Talk about Location of the Event
Expert’s Speak