social media campaign for audi

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Redefine Your Heights orts engaging campaign connects our loyal customers as brand stakeh

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Post on 29-Jul-2015

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TRANSCRIPT

Redefine Your Heights

This sports engaging campaign connects our loyal customers as brand stakeholders.

Redefine Your Heights

This campaign is designed to helps our loyal customers to feel more powerful like Audi Cars where they more strengths to reach in a new level. Create your own identity by being more POWERFUL.

PHASES

Pre Buzz

•Here we create buzz about the launch of the campaign or the videos that we will share on the YouTube channel.• Influencer outreach• Facebook liker campaign and coming soon post will be advertised.•Create a group and post in other groups like Sports, Delhi, Golf and more.•Talking about their previous event.

Launch

•#RedefineYourHeights campaign will be live.•Promote our Facebook posts. • Live posting/tweeting on our wall and upload photo album.•Golf connects Audi theme creative will be shared •#RedefineYourHeights contest will be conducted in our Twitter account.

Post Laun

ch

•Reviews from our experts/ guests about the event.•Blogger Outreach

MINIMAL POSTERS

We will design the minimal posters for the Audi Quattro Golf Cup.

This engagement conveys a positive message in sync with the campaign theme.

Takes our campaign message forward.

Brand promotionOnline and offline visibility

Users visit the page

Users post their entry

Use #RedefineYourHeights

User share posts on their walls for increased engagement

The most engaged entries will be rewarded

Rewards will be distributed

PROCESS

Content

Guest Quotes

Golf Vs Audi

Power

Golf terms/

Golf Cup Reviews

About Audi Golf

Cup

Live Posting

SAMPLE POST

Power is in your hand! Join in Audi Quattro Golf Cup and be ready to #RedefineYourHeights.

SAMPLE POSTAudi Quattro Cup Returns! Let’s see who will trump in the competition? #RedefineYourHeights

SAMPLE POST

Every accomplishment starts with the decision to try. Be ready to #RedefineYourHeights

Get ready to thrill!

You race yourself

Let’s GO!

CONTENT

About the event

Top racers

Racing/Safety tips

Features of Audi Power Machine

Gratification of the Championship

High speed adventure

Performance With POWER

Catch Me If You Can!

This is an adventure event hosted by Audi Delhi West on the outskirts of Delhi to promote the Q range of Audi cars.

CONTENT

Highlight the features of our Q Series.

Adventures Quotes

Talk about Location of the Event

Expert’s Speak

Thank You