social media campaign for the national shrine of st. jude ...carrieemge.com/mfbsocialmedia.pdf ·...
TRANSCRIPT
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Created, Designed, and Executed by Carrie Emge
Emge Social Media Campaign
Social Media Campaign for the National Shrine of St. Jude’s Mass for Benefactors
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Informational Posts began 1.5 months prior to the event to coincide with direct mail invitations
Emge Social Media Campaign
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Facebook Event created 1 month prior to the event
Emge Social Media Campaign
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Reminder posts began 2-3 weeks before the event in conjunction with the email campaign
Emge Social Media Campaign
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St. Jude Devotees were encouraged to send their prayer intentions to be prayed for at the mass
Emge Social Media Campaign
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Facebook Live would be utilized the day of for those who could not attend the mass in Chicago
Emge Social Media Campaign
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Due to Facebook Constraints, the Mass for Benefactors Live Stream was broken up into 3
videos
Emge Social Media Campaign
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A link to the whole video on YouTube was provided on our Facebook page as well as in
an email
Emge Social Media Campaign