social media & citiesd96b0887-4d81-47d5...social media accounts for 1 out of every 6 minutes...
TRANSCRIPT
![Page 1: Social Media & CitiesD96B0887-4D81-47D5...Social media accounts for 1 out of every 6 minutes spent online (journalism.com) More than 50% of Facebook users are over age 35 (IABC) If](https://reader034.vdocument.in/reader034/viewer/2022050315/5f77525d199d03252721d543/html5/thumbnails/1.jpg)
Social Media & CitiesIs Your City Social?
January 2013
![Page 2: Social Media & CitiesD96B0887-4D81-47D5...Social media accounts for 1 out of every 6 minutes spent online (journalism.com) More than 50% of Facebook users are over age 35 (IABC) If](https://reader034.vdocument.in/reader034/viewer/2022050315/5f77525d199d03252721d543/html5/thumbnails/2.jpg)
Social Media Landscape
![Page 3: Social Media & CitiesD96B0887-4D81-47D5...Social media accounts for 1 out of every 6 minutes spent online (journalism.com) More than 50% of Facebook users are over age 35 (IABC) If](https://reader034.vdocument.in/reader034/viewer/2022050315/5f77525d199d03252721d543/html5/thumbnails/3.jpg)
Resources
Susan Schoepke Marketing Manager
651.215.4035
Laura Kushner Human Resources Director
651.215.1203
![Page 4: Social Media & CitiesD96B0887-4D81-47D5...Social media accounts for 1 out of every 6 minutes spent online (journalism.com) More than 50% of Facebook users are over age 35 (IABC) If](https://reader034.vdocument.in/reader034/viewer/2022050315/5f77525d199d03252721d543/html5/thumbnails/4.jpg)
What isn’t Social Media?
A public venue for citizens to vent, argue, or complain
A rumor mill or place for gossip
A political forum
![Page 5: Social Media & CitiesD96B0887-4D81-47D5...Social media accounts for 1 out of every 6 minutes spent online (journalism.com) More than 50% of Facebook users are over age 35 (IABC) If](https://reader034.vdocument.in/reader034/viewer/2022050315/5f77525d199d03252721d543/html5/thumbnails/5.jpg)
What is Social Media?
An ongoing conversation about what is happening RIGHT NOW
A promotional channel for distribution of content
A relationship-building opportunity for people who have something in common
![Page 6: Social Media & CitiesD96B0887-4D81-47D5...Social media accounts for 1 out of every 6 minutes spent online (journalism.com) More than 50% of Facebook users are over age 35 (IABC) If](https://reader034.vdocument.in/reader034/viewer/2022050315/5f77525d199d03252721d543/html5/thumbnails/6.jpg)
Why Bother?
3 out of 4 Americans use social media regularly (IABC)
Social media accounts for 1 out of every 6 minutes spent online (journalism.com)
More than 50% of Facebook users are over age 35 (IABC)
If Facebook were a country, it would be the world’s 3rd largest country and twice the size of the United States
![Page 7: Social Media & CitiesD96B0887-4D81-47D5...Social media accounts for 1 out of every 6 minutes spent online (journalism.com) More than 50% of Facebook users are over age 35 (IABC) If](https://reader034.vdocument.in/reader034/viewer/2022050315/5f77525d199d03252721d543/html5/thumbnails/7.jpg)
Public Spaces
![Page 8: Social Media & CitiesD96B0887-4D81-47D5...Social media accounts for 1 out of every 6 minutes spent online (journalism.com) More than 50% of Facebook users are over age 35 (IABC) If](https://reader034.vdocument.in/reader034/viewer/2022050315/5f77525d199d03252721d543/html5/thumbnails/8.jpg)
Public Spaces
![Page 9: Social Media & CitiesD96B0887-4D81-47D5...Social media accounts for 1 out of every 6 minutes spent online (journalism.com) More than 50% of Facebook users are over age 35 (IABC) If](https://reader034.vdocument.in/reader034/viewer/2022050315/5f77525d199d03252721d543/html5/thumbnails/9.jpg)
Social Media Explained
I’m hungry.
Where can I get a good slice of pizza?
I’m at Pizza Luce.
Look at this piece of pizza.
I’m great at eating pizza.
![Page 10: Social Media & CitiesD96B0887-4D81-47D5...Social media accounts for 1 out of every 6 minutes spent online (journalism.com) More than 50% of Facebook users are over age 35 (IABC) If](https://reader034.vdocument.in/reader034/viewer/2022050315/5f77525d199d03252721d543/html5/thumbnails/10.jpg)
Who’s Using It and Why? Wikis, Video/Photos, Blogs, Microblogs,
Social Networking
![Page 11: Social Media & CitiesD96B0887-4D81-47D5...Social media accounts for 1 out of every 6 minutes spent online (journalism.com) More than 50% of Facebook users are over age 35 (IABC) If](https://reader034.vdocument.in/reader034/viewer/2022050315/5f77525d199d03252721d543/html5/thumbnails/11.jpg)
In the News
![Page 12: Social Media & CitiesD96B0887-4D81-47D5...Social media accounts for 1 out of every 6 minutes spent online (journalism.com) More than 50% of Facebook users are over age 35 (IABC) If](https://reader034.vdocument.in/reader034/viewer/2022050315/5f77525d199d03252721d543/html5/thumbnails/12.jpg)
The White House
![Page 13: Social Media & CitiesD96B0887-4D81-47D5...Social media accounts for 1 out of every 6 minutes spent online (journalism.com) More than 50% of Facebook users are over age 35 (IABC) If](https://reader034.vdocument.in/reader034/viewer/2022050315/5f77525d199d03252721d543/html5/thumbnails/13.jpg)
City of Minneapolis
![Page 14: Social Media & CitiesD96B0887-4D81-47D5...Social media accounts for 1 out of every 6 minutes spent online (journalism.com) More than 50% of Facebook users are over age 35 (IABC) If](https://reader034.vdocument.in/reader034/viewer/2022050315/5f77525d199d03252721d543/html5/thumbnails/14.jpg)
Eden Prairie
![Page 15: Social Media & CitiesD96B0887-4D81-47D5...Social media accounts for 1 out of every 6 minutes spent online (journalism.com) More than 50% of Facebook users are over age 35 (IABC) If](https://reader034.vdocument.in/reader034/viewer/2022050315/5f77525d199d03252721d543/html5/thumbnails/15.jpg)
League of Minnesota Cities
![Page 16: Social Media & CitiesD96B0887-4D81-47D5...Social media accounts for 1 out of every 6 minutes spent online (journalism.com) More than 50% of Facebook users are over age 35 (IABC) If](https://reader034.vdocument.in/reader034/viewer/2022050315/5f77525d199d03252721d543/html5/thumbnails/16.jpg)
League of Minnesota Cities
![Page 17: Social Media & CitiesD96B0887-4D81-47D5...Social media accounts for 1 out of every 6 minutes spent online (journalism.com) More than 50% of Facebook users are over age 35 (IABC) If](https://reader034.vdocument.in/reader034/viewer/2022050315/5f77525d199d03252721d543/html5/thumbnails/17.jpg)
League of Minnesota Cities
![Page 18: Social Media & CitiesD96B0887-4D81-47D5...Social media accounts for 1 out of every 6 minutes spent online (journalism.com) More than 50% of Facebook users are over age 35 (IABC) If](https://reader034.vdocument.in/reader034/viewer/2022050315/5f77525d199d03252721d543/html5/thumbnails/18.jpg)
League of Minnesota Cities
![Page 19: Social Media & CitiesD96B0887-4D81-47D5...Social media accounts for 1 out of every 6 minutes spent online (journalism.com) More than 50% of Facebook users are over age 35 (IABC) If](https://reader034.vdocument.in/reader034/viewer/2022050315/5f77525d199d03252721d543/html5/thumbnails/19.jpg)
League of Minnesota Cities
![Page 20: Social Media & CitiesD96B0887-4D81-47D5...Social media accounts for 1 out of every 6 minutes spent online (journalism.com) More than 50% of Facebook users are over age 35 (IABC) If](https://reader034.vdocument.in/reader034/viewer/2022050315/5f77525d199d03252721d543/html5/thumbnails/20.jpg)
Multi-department
![Page 21: Social Media & CitiesD96B0887-4D81-47D5...Social media accounts for 1 out of every 6 minutes spent online (journalism.com) More than 50% of Facebook users are over age 35 (IABC) If](https://reader034.vdocument.in/reader034/viewer/2022050315/5f77525d199d03252721d543/html5/thumbnails/21.jpg)
Single page
![Page 22: Social Media & CitiesD96B0887-4D81-47D5...Social media accounts for 1 out of every 6 minutes spent online (journalism.com) More than 50% of Facebook users are over age 35 (IABC) If](https://reader034.vdocument.in/reader034/viewer/2022050315/5f77525d199d03252721d543/html5/thumbnails/22.jpg)
Announcements•Spring cleanup day•Upcoming meetings•Solicit volunteers•Parks and recreation info•Ordinances•Linking back to city web
![Page 23: Social Media & CitiesD96B0887-4D81-47D5...Social media accounts for 1 out of every 6 minutes spent online (journalism.com) More than 50% of Facebook users are over age 35 (IABC) If](https://reader034.vdocument.in/reader034/viewer/2022050315/5f77525d199d03252721d543/html5/thumbnails/23.jpg)
Crisis Management
![Page 24: Social Media & CitiesD96B0887-4D81-47D5...Social media accounts for 1 out of every 6 minutes spent online (journalism.com) More than 50% of Facebook users are over age 35 (IABC) If](https://reader034.vdocument.in/reader034/viewer/2022050315/5f77525d199d03252721d543/html5/thumbnails/24.jpg)
Crisis Management
![Page 25: Social Media & CitiesD96B0887-4D81-47D5...Social media accounts for 1 out of every 6 minutes spent online (journalism.com) More than 50% of Facebook users are over age 35 (IABC) If](https://reader034.vdocument.in/reader034/viewer/2022050315/5f77525d199d03252721d543/html5/thumbnails/25.jpg)
Public Safety
![Page 26: Social Media & CitiesD96B0887-4D81-47D5...Social media accounts for 1 out of every 6 minutes spent online (journalism.com) More than 50% of Facebook users are over age 35 (IABC) If](https://reader034.vdocument.in/reader034/viewer/2022050315/5f77525d199d03252721d543/html5/thumbnails/26.jpg)
Public Safety
![Page 27: Social Media & CitiesD96B0887-4D81-47D5...Social media accounts for 1 out of every 6 minutes spent online (journalism.com) More than 50% of Facebook users are over age 35 (IABC) If](https://reader034.vdocument.in/reader034/viewer/2022050315/5f77525d199d03252721d543/html5/thumbnails/27.jpg)
Benefits for Cities
Citizen engagement
Direct two-way communication
Speed of feedback
Learning citizen preferences
Low cost
Brand building
Marketing research
Credibility of the crowd
![Page 28: Social Media & CitiesD96B0887-4D81-47D5...Social media accounts for 1 out of every 6 minutes spent online (journalism.com) More than 50% of Facebook users are over age 35 (IABC) If](https://reader034.vdocument.in/reader034/viewer/2022050315/5f77525d199d03252721d543/html5/thumbnails/28.jpg)
Next Steps
![Page 29: Social Media & CitiesD96B0887-4D81-47D5...Social media accounts for 1 out of every 6 minutes spent online (journalism.com) More than 50% of Facebook users are over age 35 (IABC) If](https://reader034.vdocument.in/reader034/viewer/2022050315/5f77525d199d03252721d543/html5/thumbnails/29.jpg)
1. Be a User
![Page 30: Social Media & CitiesD96B0887-4D81-47D5...Social media accounts for 1 out of every 6 minutes spent online (journalism.com) More than 50% of Facebook users are over age 35 (IABC) If](https://reader034.vdocument.in/reader034/viewer/2022050315/5f77525d199d03252721d543/html5/thumbnails/30.jpg)
www.facebook.com/MinnesotaCities
www.twitter.com/MinnesotaCities
League of Minnesota Cities
![Page 31: Social Media & CitiesD96B0887-4D81-47D5...Social media accounts for 1 out of every 6 minutes spent online (journalism.com) More than 50% of Facebook users are over age 35 (IABC) If](https://reader034.vdocument.in/reader034/viewer/2022050315/5f77525d199d03252721d543/html5/thumbnails/31.jpg)
2. Face Your Fears
![Page 32: Social Media & CitiesD96B0887-4D81-47D5...Social media accounts for 1 out of every 6 minutes spent online (journalism.com) More than 50% of Facebook users are over age 35 (IABC) If](https://reader034.vdocument.in/reader034/viewer/2022050315/5f77525d199d03252721d543/html5/thumbnails/32.jpg)
![Page 33: Social Media & CitiesD96B0887-4D81-47D5...Social media accounts for 1 out of every 6 minutes spent online (journalism.com) More than 50% of Facebook users are over age 35 (IABC) If](https://reader034.vdocument.in/reader034/viewer/2022050315/5f77525d199d03252721d543/html5/thumbnails/33.jpg)
![Page 34: Social Media & CitiesD96B0887-4D81-47D5...Social media accounts for 1 out of every 6 minutes spent online (journalism.com) More than 50% of Facebook users are over age 35 (IABC) If](https://reader034.vdocument.in/reader034/viewer/2022050315/5f77525d199d03252721d543/html5/thumbnails/34.jpg)
![Page 35: Social Media & CitiesD96B0887-4D81-47D5...Social media accounts for 1 out of every 6 minutes spent online (journalism.com) More than 50% of Facebook users are over age 35 (IABC) If](https://reader034.vdocument.in/reader034/viewer/2022050315/5f77525d199d03252721d543/html5/thumbnails/35.jpg)
3. Find Your Voice
Who do you want to talk to?
What do you want to say?
What are your goals?
![Page 36: Social Media & CitiesD96B0887-4D81-47D5...Social media accounts for 1 out of every 6 minutes spent online (journalism.com) More than 50% of Facebook users are over age 35 (IABC) If](https://reader034.vdocument.in/reader034/viewer/2022050315/5f77525d199d03252721d543/html5/thumbnails/36.jpg)
4. Be a Good Neighbor
![Page 37: Social Media & CitiesD96B0887-4D81-47D5...Social media accounts for 1 out of every 6 minutes spent online (journalism.com) More than 50% of Facebook users are over age 35 (IABC) If](https://reader034.vdocument.in/reader034/viewer/2022050315/5f77525d199d03252721d543/html5/thumbnails/37.jpg)
5. Self Evaluate
![Page 38: Social Media & CitiesD96B0887-4D81-47D5...Social media accounts for 1 out of every 6 minutes spent online (journalism.com) More than 50% of Facebook users are over age 35 (IABC) If](https://reader034.vdocument.in/reader034/viewer/2022050315/5f77525d199d03252721d543/html5/thumbnails/38.jpg)
6. Promote, promote, promote
![Page 39: Social Media & CitiesD96B0887-4D81-47D5...Social media accounts for 1 out of every 6 minutes spent online (journalism.com) More than 50% of Facebook users are over age 35 (IABC) If](https://reader034.vdocument.in/reader034/viewer/2022050315/5f77525d199d03252721d543/html5/thumbnails/39.jpg)
6. Promote, promote, promote
![Page 40: Social Media & CitiesD96B0887-4D81-47D5...Social media accounts for 1 out of every 6 minutes spent online (journalism.com) More than 50% of Facebook users are over age 35 (IABC) If](https://reader034.vdocument.in/reader034/viewer/2022050315/5f77525d199d03252721d543/html5/thumbnails/40.jpg)
Susan Schoepke Marketing Manager
651.215.4035
Laura Kushner Human Resources Director [email protected] 651.215.1203