social media club 2012 10, mobile meda

Mobile Media axelhoehnke | axelhoehnke.com | +49.173.952.8000 | [email protected]

Mobile is fundamentally reshaping how we as consumers spend from housing and healthcare to

entertainment and travel, from food and drinks to communication and transportation.

Mobile not only influences purchase behavior but

also post purchase opinions.

axelhoehnke | axelhoehnke.com | +49.173.952.8000 | [email protected]

Mobile matters


Size matters


Age does not matter


Mobile Media formats:

aka: Search, text, simple banner, rich media , video ... facebook engagement ads

brand building versus transaction

image versus performance axelhoehnke | axelhoehnke.com | +49.173.952.8000 | [email protected]

Ad Network

Buy-side Tools & Services Maximize

effectiveness and minimize

costs

Sell-Side Tools & Services Maximize

revenue and minimize costs

PUBLISHERS ADVERTISERS

Digital Advertising Ecosystem

Direct sold

Direct sold

Via network

Via network


IN-BROWSER technology similar to desktop

IN-APP technology totally different technology for ads >50% Smartphones (iOS) do not allow Third Party Cookies

Click to App Store

Before Click

A-er Click

Before Click

A-er Click

Before Click

A-er Click

Before Click

A-er Click

Click to iTunes

Click to Map

Click to Call

Before Click

A-er Click

Click to Web

Before Click

A-er Click

Click to Video

Click Through Actions


How tough are things for app developers ?

In a recent GigaOM Pro study of app developers, / 50+ % make less than $500 a month from their paid apps / 33 % of advertising-dependent apps make < $100 a month in ad revenue / 5 % make > $20,000 a month


Big Data


social media club 2012 10, mobile meda

Business