social media community size and growth benchmarks – february 2016

Report Period: February 1 - February 29, 2016 Social Media Community Size and Growth Benchmarks A report on the number of fans and the growth rate of those fans across 7 industries, including Luxury Fashion, Soft Drinks, State Tourism, Luxury Autos, Children’s Hospitals, Consumer Electronics, and Snack Foods. Networks include Facebook, Twitter, Instagram, YouTube, Google Plus and Pinterest.

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Page 1: Social Media Community Size and Growth Benchmarks – February 2016

Report Period: February 1 - February 29, 2016

Social Media Community Size and Growth BenchmarksA report on the number of fans and the growth rate of those fans across 7 industries, including Luxury Fashion, Soft Drinks, State Tourism, Luxury Autos, Children’s Hospitals, Consumer Electronics, and Snack Foods. Networks include Facebook, Twitter, Instagram, YouTube, Google Plus and Pinterest.

Page 2: Social Media Community Size and Growth Benchmarks – February 2016

SummaryThis report delivers a broad view of social media community sizes and growth rates across 7 industries and 61 brands. The average industry Facebook page fan count ranges from around 344,000 in children’s hospitals, to over 15 million in the snack food category. While community size and growth rate aren’t to be focused on at the risk of lowering engagement, social media fans are still undeniably valuable. This report can give you a good sense of the community benchmarks across a diverse set of industries.Highlights

❖ Instagram continues to be the social media network with the highest overall growth rates across most industries. Industry average growth rate averaged between 5% and 11%.

❖ YouTube had an average growth rate of just over 24% in the snack food category.❖ The single highest brand social media fan count is Oreo’s Facebook page: 41.8

millionReport Period: February 2016

Page 3: Social Media Community Size and Growth Benchmarks – February 2016

Luxury Fashion Community Size

Page 4: Social Media Community Size and Growth Benchmarks – February 2016

Luxury Fashion Community Growth Rate

Page 5: Social Media Community Size and Growth Benchmarks – February 2016

Soft Drinks Community Size

Page 6: Social Media Community Size and Growth Benchmarks – February 2016

Soft Drinks Community Growth Rate

Page 7: Social Media Community Size and Growth Benchmarks – February 2016

State Tourism Community Size

Page 8: Social Media Community Size and Growth Benchmarks – February 2016

State Tourism Community Growth Rate

Page 9: Social Media Community Size and Growth Benchmarks – February 2016

Luxury Auto Community Size

Page 10: Social Media Community Size and Growth Benchmarks – February 2016

Luxury Auto Community Growth Rate

Page 11: Social Media Community Size and Growth Benchmarks – February 2016

Children’s Hospitals Community Size

Page 12: Social Media Community Size and Growth Benchmarks – February 2016

Children’s Hospitals Community Growth Rate

Page 13: Social Media Community Size and Growth Benchmarks – February 2016

Consumer Electronics Community Size

Page 14: Social Media Community Size and Growth Benchmarks – February 2016

Consumer Electronics Community Growth Rate

Page 15: Social Media Community Size and Growth Benchmarks – February 2016

Snack Foods Community Size

Page 16: Social Media Community Size and Growth Benchmarks – February 2016

Snack Foods Community Growth Rate

Page 17: Social Media Community Size and Growth Benchmarks – February 2016

If you’d like to see this type of data, and much more, for your brand’s social media landscape, simply request a free trial at either of the links below.

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