social media council meeting
TRANSCRIPT
WKU SOCIAL MEDIA COUNCIL MEETING
WELCOME!Just a few housekeeping items…
JOIN SOCIAL MEDIA COUNCIL LISTSERV• Visit wku.edu/wkusocial
• Social Media Council > Join the Council
• Fill out the form & we will add you
• Also ensures you’re on the Social Media Directory
RESOURCES• Today’s presentation will be
placed on wku.edu/wkusocial
• Follow the WKU Social Media Blog wkusocial.blog.wku.edu
• Creative Web Services is @WKUCWS on Twitter and Facebook
AGENDA
▸ Planning your semester on social media
▸ Facebook Intensive Workshop Series▸ Emerging Media▸ Live Videos▸ Higher Ed Social Media Conference▸ Peer Discussion
1.PLANNING YOUR SEMESTER ON SOCIAL
Tips & Resources to
Make the Most of Social
Media
MAKE A PLAN
▸ Look at upcoming events and deadlines
▹ What will engage your audience?
▸ Plan for your needs:▹ Images: 1 month before event▹ Calendar listing: 2 weeks before event▹ Photography: 1 month before event
▸ Give us notice, too!
CONTENT CALENDAR▸ Many options online:
▹ Google Calendar/Sheet, HubSpot, Hootsuite
▸ Color code by platform▸ Make shareable to whole team
LOOK AT ANALYTICS▸ Monthly Reports:▹ Shows what content was most engaging▹ Track audience reach and growth▹ Give info on audience habits
▸ Semester Reports:▹ Indicate when posts perform best▹ Give a broader look at audience habits▹ Help gauge what platform works best to
reach your audience
▸ Data is available through…▹ Facebook Pages▹ Twitter Analytics▹ Google Analytics (Websites)▹ Sprout Social▹ Hootsuite
2.FACEBOOK INTENSIVE WORKSHOP SERIES
A Chance to Dive Deeper
into the Biggest Social
Platform
Topics will include…
FACEBOOK INTENSIVE WORKSHOP SERIES
▸ Content: Creating engaging posts
▸ Types of Posts: Live video, gifs, etc.
▸ Headlines: What is attention-grabbing?
▸ Ads: How & where to place them
▸ Analytics: Getting useable info from data
FACEBOOK WORKSHOP: FORMAT?
1.One three-hour session, covering all topics at once.
In person
On campus
2.Three one-hour sessions, focusing on 1-2 topics each.
In person
On campus
3.Online session(s), available through Blackboard/similar.
Online
3.EMERGING SOCIAL MEDIA
Deciding Where to Have
a Presence in the New
Digital Age
IS IT FOR YOU?
▸ Audience: Do they use the platform? How?▸ Timing: When will you post? How often?▸ Content: What will you post? Will it be engaging?▸ Maintenance: Who will run it? How often will you
use it?
Things to consider:
Place your screenshot here
FOLLOWOUR BLOGwkusocial.blog.wku.edu
▸ Instagram▸ Snapchat▸ Facebook Live▸ Resizing Images▸ & More!
104,129 Views
NEW TREND: Facebook Live
Save the Date!
Higher Ed. Social Media Conference▸ November 30▸ FREE to attend▸ Time & Date TBA
Current & Upcoming Campaigns
Let’s collaborate!
THANKS!Any questions?Email [email protected] & follow us on Facebook and Twitter: @WKUCWS!
CREDITSSpecial thanks to all the people who made and released these awesome resources for free:
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