social media cre slides
TRANSCRIPT
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Can you make money with Social Media …acquire new clients, earn more referrals, close deals?
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Real Estate has always been Social Business
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So Why Not Online?
Leverage the Speed and Reach of the Internet
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The World is Changing
… and the internet makes it a smaller place
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All your clients and prospects
are online and increasingly spending time on …
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and if they are not using social media, they are doing one thing online
for sure
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So how do you convert online connections into sales?
• CRE is about who you know, the more people you know the more opportunities, the more opportunities, the more sales.
• Think Visibility and Credibility• The Business Value of Social Media is the Connection. • Search and Social Media are what is important and they’re
connected.
Discovery Engagement Relationship
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People are Researching Everything Online
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You are going to Googled
What will they find?
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The Tenant Advisor Blog Visitors: September 2009 – July 2013
Let the Internet Cold Call for YouINBOUND MARKETING
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Developing Your Personal BrandOnline and Social Media Strategy
• Becoming a Thought Leader with Content Marketing - What and Where (Blog/Website) - Your content should serve your audience not your company
• Expanding your Network with Social Platforms - LinkedIn, Twitter, Facebook - Be a human not a logo
• The Hub and Spoke Model
• The Secret Sauce
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Content Marketing … what is it?
Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action.
• It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent.
• At the core of this content strategy is the belief that if we deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.
• In essence, it is communicating with our clients without selling, by focusing your content on how you will solve the everyday pain points of your customers.
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Content MarketingWhat Type of Content?
• Be a Thought Leader• Stick to your Niche• Latest Trends• Client Challenges• Market Information• CRE & the Economy• Highlight your Clients• Not always CRE but Related
Where do you post Content?
• Website• Blog• LinkedIn• Facebook Page• Twitter• YouTube• Instagram
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TwitterTwitter isn’t as mainstream, but the business and CRE
community is rapidly adopting Twitter.
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Who doesn’t have a facebook page? … so what if they are not using it for business!
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Every CRE Professional should have an LinkedIn Profile, it’s a business social network
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LinkedIn: How do you stand out?Share quality content related to your niche and not just CRE
Post updates to your newsfeed and participate in groups.
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… Everyone likes photos
and you carry a camera around with you all day
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….. and video
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What and how often you post matters• Your content should serve your
audience not your company.• Volume and speed trump perfection
and polish.• Purchasing decisions these days begin
with a keyword search. Will your topic or you be found?
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The Hub and Spoke ModelHouse your content in a central place website/blog and
distribute to your various social networks
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CRE Business (B2B) Doesn’t Occur Online
The Secret Sauce
Online is another place to start a conversation …… just like a traditional networking venue
Convert your online connections into face-to-face meetings
Meet, Connect, Repeat