Social Media in 15 slides

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What is Social Media? What is Web 2.0?

Technology

Social Interaction

• Next generation of communication

• Uses technology to streamline the information sharing process

• New way of people working together

Community

Collaboration

Connection

Conversation

Enterprise 2.0

It is not just a new set of tools.. It represents the start of a new culture, new way of doing business

= Apply the concepts of web 2.0 tools and technologies into the Enterprise

Facebook Demographics Statistics

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Online social networks can

increase efficiency and productivity

Which translates into profitability

Enterprise spending on Web 2.0 technologies will surge over the next five years, growing 43 % each year to reach $4.6 billion globally by 2013.

- Forrester research 2008

Why corporations use online social network?

• Encourage collaboration • Development innovation • Create communities • Information sharing • Employee Loyalty• Retention• Recruiting • A two-way Web powered by people and the information they bring to the table

Employees need better resources to communicate with each other

People seek accurate information real-time

• Staff across the business need to quickly find intellectual capital and experts with skills to solve business problems

• Accessing the right information is key to leveraging our capabilities in the markets

• Users want to be able to easily share information with others

“ Web 2.0 technologies represent a fundamentally new way to connect with customers and prospects and harness the collaborative power of employees.”

- Forrester 2008

Social Networking Landscape

• Goldman sachs & Deloitte – Online alumni networks to hire back former workers and strengthening bonds with alumni-cum-possible clients

Microsoft & Starbucks use social networking sites to recruit, to find ‘passive candidates’ or people who are happy and productive working for other companies

and MINI USA created customer networks to build brand loyalty

• Boston Consulting Group and law firm Duane Morris - deploy enterprise software that tracks employee communications to uncover useful connections in other companies

Business Problem • Challenges to access to the firm’s extensive intellectual capital, and improve collaboration • 20,000 staff distributed across 200+ offices worldwide• Current search tool does not allow staff to quickly finding relevant information• Information scattered in silos without common standards

Solution•

• Using Enterprise 2.0 to breakdown barriers for innovation and collaboration

Solution: MPK20• A virtual 3D environment• Recreate the real-life interactions of an office• Giving workers the ability to move easily from one conversation to another in a collaborative online environment.

Business Problem: More than 50% of SUN’s workforce is ‘remote’, and one of the major complaints is the quality of remote collaboration tools.

“The interesting thing about IBM and Enterprise 2.0 is that IBM definitely eats their own dogfood “ - intelligententerprise.com

• Beehive • Enterprise Facebook that IBM has developed for internal use• Gained 33,000 users in less than a year since internal release• Purely a social platform, not a work platform allow IBM employees to create social and personal connections

• Dogear • Social bookmarking tool like Del.icio.us for the enterprise

• Fringe• Internal FriendFeed to aggregate all of the internal and external information sources to provide some level of federated search

Productizing social networking tools: Lotus ConnectionsIt wraps five social networking technologies up into one integrated package

• Nov. 2007 Serena Software requires its 900 employees to spend an hour each week on Facebook collaborating and sharing with employees, and recruiting potential employees

•The company is also setting up an employees-only group on Facebook as an alternative corporate intranet.

•The portal will be used to exchange documents, update corporate information, and share marketing videos.

“… I find myself at the intersection of two very exciting and significant shifts:Social Software: there is fast-building momentum and excitement around the

power and potential of enterprise social software and business-purposed communities

Design Thinking: there is a growing hunger (and need) for new ways to collaborate and routinely innovate.“

July 2008: CEO John Kembel launches his blog discussing Social software, Design thinking, and Business innovation

Cisco

Recent purchase of a social network design firm, Five Across.

The deal will give Cisco the technology to help large corporate clients create services resembling MySpace or YouTube to bring their customers together online, and share marketing videos.

Benefits

• Create community • Talent management• Create synergy• Increase productivity• Feeling more engaged• Shortening the time to discover relevant information Employee retention

– Employees feel more connected– Cost savings from less employee turnover – Retain younger worker

Issues & Challenges

• Security• Clearly defined guidelines• Employees may feel their privacy is being violated• Fear of losing company culture• Resistance to change• Perception of a social networking site• Fear of employees spends too much time socializing using social networking tools• Insufficient and inexperienced community management