social media crisis, trolls and blunders
DESCRIPTION
A discussion of social media crisis, trolls and blunders. How to recognize a crisis and how to prepare for the inevitable.TRANSCRIPT
April 13, 2023Design ©2013 Social Media Examiner, Content Copyright Presenter • Do not distribute
Crisis, Trolls,
Blunders: How to
Prepare for the
InevitablePresented by Douglas KarrPresented by Douglas Karr
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Let’s put things into perspective
You are here
Client Impact
Client Explains Impact
Social Media Crisis Lifetime
Social Media Reaction
(Pays)
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Mashable’s Biggest Social Media Disasters of 2012
McDonald’s – promoted hashtags #mcdstories
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Mashable’s Biggest Social Media Disasters of 2012
Snickers – paying celebrities
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Mashable’s Biggest Social Media Disasters of 2012
American Rifleman – Good Morning Shooters!
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Mashable’s Biggest Social Media Disasters of 2012
Celeb Boutique - #Aurora is trending
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Mashable’s Biggest Social Media Disasters of 2012
Chick-Fil-A
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Mashable’s Biggest Social Media Disasters of 2012
Microsoft and Ann Coulter
KitchenAid – Obama’s Grandma
Stubsucking Hell
American Apparel – Bored during the storm
Gap – Hurricane Sandy
Macy’s and Donald Trump
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Reality16
Perception
Defense
Lawyers Approve the Plan, Not the Response
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What’s a Crisis?
It impacts clients, prospects and/or your reputation.
It has momentum and is growing.
There’s no immediate remedy
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Don’t Feed the Trolls Stay on your turfRecruit your fansDefend yourself
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Blunders Stay on your turfRecruit your fansDefend yourself
Acknowledge
Apologize
Assert
Assess
Act
Abdicate
Credit: Jason Falls
This
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Since @GeniusPack hasn’t followed
me, I couldn’t send them a private
message even if I wanted to.
This
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Blunders Stay on your turfRecruit your fansDefend yourself
Don’t be anonymous, empower your staff, solve the problem
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Empower
Contact Doug, Marty or Jenn
DK New Media
120 E Market St, Suite 940
Indianapolis, IN 46204
317.456.2564
Marketing Tech Bloghttp://www.marketingtechblog.com