social media e-idea presentation
DESCRIPTION
Presentation to Women\'s Franchise Network, an IFA event, at Northwest Forest in Cypress, TX - 9/10/09TRANSCRIPT
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Social Media e-IDEA
How to “Effectively” Utilize Social Media in your Business TODAY!
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Wikipedia definition:
Social media are primarily Internet-based tools for sharing and discussing information among human beings. …
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• An umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures.
• Online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other.
• The collection of tools and online spaces available to help individuals and businesses to accelerate their information and communication needs.
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Let’s leave the questions about whether or not social media is expensive, is a fad and whether or not it is necessary, for later…
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Wow! (or possibly an expletive or two…)
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What is Social Media e-IDEA?
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What is Social Media e-IDEA?
Exploring
Identifying
Developing
Executing
Analyzing
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Exploring…
different aspects of Social Media, including Social Networking – brief explanation of key
Web 2.0 technology and tools.
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Social Networking
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Don’t be afraid!
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DolceSegreto is on Twitter!
• Firebelly @DolceSegreto thanks so• Ginidietrich @DolceSegreto I can't disagree.
He's a very handsome dog• DontTwive @DolceSegreto Thanks for RT your
master's message Dolce! (Hope you weren't driving).
• amynichols@DolceSegreto Thank you Dolce, that is very sweet! We hope you will visit us sometime!
• terrimcculloch@DolceSegreto Ha! Big pat on the head, Dolce! Crossing my fingers for you!
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What’s the difference between Web 2.0 and Social Media?
Is Social Networking and Social Media the same?
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Identifying…
primary and secondary targets – who will be targeted to purchase / agree / join,
and of course, why?
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Know who are your target is!
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Developing…
a Strategy and Plan of Action – customized to specific targets in accordance with
goals and objectives.
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In accordance with goals and objectives
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Social Media Benefits within a Franchise Organization
• Creates brand awareness with franchise candidates and consumers alike
• Generates qualified franchise leads and subsequent franchise sales
• Establishes an interactive environment of communications and information sharing at all levels of a franchise organization
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Executing…
the Plan – putting the plan in motion including monitoring and managing the process.
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The Ten Commandments of Social Media
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• Commandment 1. Thou Shalt Blog (like crazy)
• Commandment 2. Thou Shalt Create Profiles (everywhere)
• Commandment 3. Thou Shalt Upload Photos (lots of them)
• Commandment 4. Thou Shalt Upload Videos (all you can find)
• Commandment 5. Thou Shalt Podcast (often)
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• Commandment 6. Thou Shalt Set Alerts (immediately)
• Commandment 7. Thou Shalt Comment (on a multitude of blogs)
• Commandment 8. Thou Shalt Get Connected (with everyone)
• Commandment 9. Thou Shalt Explore Social Media (30 minutes per day)
• Commandment 10. Thou Shalt Be Creative (go forth and create creatively)
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Integrate Social Media with traditional marketing
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Cross-Platform / Multi-Tiered
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Analyzing…
and Quantifying the Results – is it working? Do we continue or repeat the process?
What’s the bottom line results?
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Social Media Metrics
• Volume – The number of comments, blogs, posts, tweets, links, etc., about the brand, the competition, and the industry segment.
• Sentiment – The positive, negative, or indifferent consumer reaction to the brand or a topic, which can be measured by text analytics and natural-language processing.
• Emotion – The reasons that a consumer felt, good, bad, or indifferent that point how the company can resolve his / her problem or how the business can change and improve.
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Social Media Metrics
• Topic / Issue – The context (e.g., product, customer service, advertising, competitor, etc.) in which the brand is being discussed.
• Source – Where the conversation is occurring (e.g., Twitter, blog, discussion board).
• Author (Influencer) – The people talking about the brand and their social media impact (e.g. number of followers, readers, comments).
• Virality – The reach of the brand and relevant topics around the brand (e.g., how many people are reading, posting, linking, and sharing).
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Before Changing Course…
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THANK YOU!
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