social media engagement
DESCRIPTION
Slides from a workshop I ran on the benefits of engagement through social media.TRANSCRIPT
January 31st 2011 Maureen Pennock
Social Media Engagement
Maureen Pennock, Digital Curator
The British Library
January 31st 2011
January 31st 2011 Maureen Pennock
A Social Revolution
Maureen Pennock The British Library January 31st 2011
January 31st 2011 Maureen Pennock
Something to note
Maureen Pennock The British Library January 31st 2011
January 31st 2011 Maureen Pennock
Something else to note
Maureen Pennock The British Library January 31st 2011
January 31st 2011 Maureen Pennock
Don’t get left behind
• Consequences:– Out of touch– Out of sight– Out of mind
• Influence & engagement levels will drop
• Missed opportunities
Maureen Pennock The British Library January 31st 2011
January 31st 2011 Maureen Pennock
What’s our social media presence?
Maureen Pennock The British Library January 31st 2011
January 31st 2011 Maureen Pennock
How’s our social media engagement?
Maureen Pennock The British Library January 31st 2011
January 31st 2011 Maureen Pennock
Benefits of engagement?
Maureen Pennock The British Library January 31st 2011
January 31st 2011 Maureen Pennock
Benefits of engagement?
• Strengthens your relationship with stakeholders
• Enhances your (and your organisation’s) reputation
• Shows you are open and approachable
• Potentially improves your decision-making
• Introduces you to potential fundraising opportunities
Maureen Pennock The British Library January 31st 2011
January 31st 2011 Maureen Pennock
How do we measure success?
That’s up to YOU • Need to define your success criteria
• Identify your target community
• Identify your medium or tools
• Ask not only what your community can do for you, but also what you can do for your community - it’s a two way street!
Maureen Pennock The British Library January 31st 2011
January 31st 2011 Maureen Pennock
Let’s Play a Game! Social Media Roulette
January 31st 2011 Maureen Pennock
How To Engage (Or the 5 C’s of engagement)
Create
Critique
Chat
Collect
Click
Maureen Pennock The British Library January 31st 2011
January 31st 2011 Maureen Pennock
Case study 1: Dulwich OnView
Maureen Pennock The British Library January 31st 2011
January 31st 2011 Maureen Pennock
Case study 2: Research & Twitter
Maureen Pennock The British Library January 31st 2011
January 31st 2011 Maureen Pennock
Getting started with Twitter
Maureen Pennock The British Library January 31st 2011
January 31st 2011 Maureen Pennock
My Twitter life
Maureen Pennock The British Library January 31st 2011
January 31st 2011 Maureen Pennock
Twitter basics
• What is it?• Who uses it?• What is it used for?• How is it used?• Why is it used?• When is it used?• How to set up your profile• How to establish your network
Maureen Pennock The British Library January 31st 2011
January 31st 2011 Maureen Pennock
Features
• URL Shorteners– Bit.ly– Goo.gl– Others
• Lists – ‘Humanities’, ‘Friends’, ‘MyList’
• Hashtags - #thisisahashtag #useitwisely
• Private accounts
Maureen Pennock The British Library January 31st 2011
January 31st 2011 Maureen Pennock
Conventions
• Conversations - @myfriend tweettweet…
• Open conversations - .@myfriend tweettweet…
• Retweets – RT @myfriend tweettweet…
• Source acknowledgement – tweettweet (Via @myfriend)
Maureen Pennock The British Library January 31st 2011
January 31st 2011 Maureen Pennock
Twitter clients
• Web interface
• Your phone
• Applications (eg Tweetdeck)
• Plug-ins (eg Twitterfox)
• Aggregator clients
• Pick the one that works best for you!
Maureen Pennock The British Library January 31st 2011
January 31st 2011 Maureen Pennock
What to tweet?
• Stuff that relates to your profile!
• Occasional personal stuff
• Interactive stuff
• Perfect tweet:– High content– A link to more– A concise comment
• Short, sweet, and relevantMaureen Pennock The British Library January 31st 2011
January 31st 2011 Maureen Pennock
Just Do It!
Maureen Pennock The British Library January 31st 2011
January 31st 2011 Maureen Pennock
Image acknowledgements
1. http://www.flickr.com/photos/intersectionconsulting/3901247773/
2. http://www.flickr.com/photos/mythoto/2860456915/
3. http://www.flickr.com/photos/26231770@N03/4538131529/
4. http://www.flickr.com/photos/a2gemma/1448178195/
5. http://www.jimrichardson.co.uk/SocialMediaRoletteCard3.pdf
6. http://dulwichonview.org.uk/
7. http://www.bymusic.org/
8. http://www.twitter.com
Thank you!