social media & ethics in fundraising #frethics
TRANSCRIPT
Social Media & Ethics in Fundraising#frethics
David Tinker, CFRE @davethecfre
Lisa M. Chmiola, CFRE @houdatlisa
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"The only thing a man can take beyond this lifetime is his ethics”
– Thomas Jefferson
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What We’ll Go Over
• Notions about ethics and social media
• Facts and Figures
• Case Studies
• Social Media Policies
• AFP Code of Ethics
• Resources for You
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Is there ethical
use of social
media today?
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Manipulated social media feeds
Fake followers
Promoting tragedy for posts
Posting from wrong account
Highlighting bad business decisions
Not keeping personal life private
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Game Show Time
Doing a search on YouTube for Ethics and Social Media how many results come back?
• 108,000 (source: YouTube)
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Game Show Time
According to the National Business Ethics Survey, what percent of employers have a social media policy for employees?
• 32% (source: 2011 NBES)
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Game Show Time
What percentage of social media users set all of their profiles to private?
• 46% (source: Ask Your Target Market Study)
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Case Studies
• Break into groups
• Appoint a reporter
• Read your group’s case study
• Discuss how it fits into AFP Code of Ethics
• At end, report your group’s discussion
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“What you say on Twitter may be viewed all around the world instantly.”
- Line 3 of Twitter’s Privacy Policy
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Resources
• AFP Code of Ethics http://www.afpnet.org/Ethics/EnforcementDetail.cfm?ItemNumber=3261
• PPP Model Standards of Practice for the Charitable Gift Planner http://www.pppnet.org/ethics/model_standards.html
• AFP Social Media Guidelines http://www.afpnet.org/About/content.cfm?ItemNumber=4626
• Electronic Frontier Foundation https://www.eff.org/search/site/ethics
• Facebook Privacy https://www.facebook.com/fbprivacy• Twitter Privacy https://twitter.com/privacy
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Resources
• Code of Ethics for Bloggers, Social Media & Content Creators (based on Norwegian Press Code) http://mor10.com/code-of-ethics-for-bloggers-social-media-and-content-creators/
• New York Bar Association guidelines for attorneys’ use of social media in discovery http://crimeinthesuites.com/zealous-counsel-or-unethical-social-media-maven-how-far-can-a-lawyer-go-2/
• Society for Human Resources: “Using Social Media to Boost Ethics & Compliance” http://www.shrm.org/hrdisciplines/ethics/articles/pages/social-media-ethics-compliance.aspx
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What We Learned
• Notions about ethics and social media
• Facts and Figures
• Case Studies
• Social Media Policies
• AFP Code of Ethics
• Resources for You
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QUESTIONS?
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QUESTIONS?QUESTIONS?
image from Socialmediatoday.com
Contact Us
Dave Tinker, CFRE Lisa M. Chmiola, CFRE
Vice President of Advancement Director of Major Gifts & Planned Giving
ACHIEVA St. Agnes Academy
711 Bingham Street 9000 Bellaire Boulevard
Pittsburgh, PA 15203 Houston, TX 77036
412-995-5000 x436 713-219-5466
[email protected] [email protected]
@davethecfre @houdatlisa
Images from: CBS, Wikipedia, Socialmediatoday
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