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Any questions to Bank of America were answered with automated replies on Twitter. Tweets like “hi, what can we do for you?” didn't fit into the context and irritated the majority of followers.

Lesson: Don’t automate your tweets for no good reason.

Bank of America Twitter account is a bot.

4Chrysler account run by a third-party SMM agency posted a tweet: “I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to fucking drive”. Someone lost his job.

Lesson: Lesson: Mind the human factor and carefully choose your agency.

Chrysler tweets an F-bomb

3Restaurant owners called Yelpers and Redditors shit, stupid, pussies, etc. on their Facebook page. In the official version they said that accounts had been hacked and they were working with FBI to find the hacker.

Lesson: Lesson: Make your apologies sound credible and sincere.

Amy’s Baking Company insults reviewers

2Cyber jokers changed the logo, name and posted tweets about company’s acquisition by McDonalds together with photos of Burger King’s employee taking drugs in one of restaurant’s toilets. The account was suspended.

Lesson: Lesson: Create a complicated password and react faster.

Burger King Twitter account is hacked into McDonalds

1Bing speculated on Oscar to promote their Bing It On campaign. All tweets included phrases about Oscar-nominated movies and a Bing It On slogan with the link and their hashtag.

Lesson: Lesson: Your business won’t happen at cost of stuffing trending topics with your promo.

Bing gets Social Media Razzie

social media