social media feed for ecommerce site
TRANSCRIPT
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Instagram Module
James O’ConnellProduct SchoolAugust 16, 2016
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Competitive Analysis
● Dinosaurs● Copycats● Social content in
beauty industry
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Key Personas
● D.I.Y.s● Saloners● First-Timers
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Madison-Reed’s Pain Point
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Measuring Success
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Opportunity Hypotheses
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Validating the Opportunity
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MVP
● Interactive photo feeds● Curated by hashtags
USERS INSTAGRAM WEBSITE USERS
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Feature Launch
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Post Launch Plan
● Measurement● Monitor NPS● Recommendation
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Thanks!
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Appendix
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