social media for attorneys 101
DESCRIPTION
Overview of major social networks, benefits for attorneys and tips on privacy settings.TRANSCRIPT
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Social Media for Attorneys 101
San Fernando Valley Bar AssociationIrma Mejia, Member Services Coordinator
November 10, 2011
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Today’s Program
• Overview of social media options• Benefits for attorneys• Features and Privacy Settings for major social
networks– Twitter– LinkedIn– Facebook– Google+
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What is social media?
Social media is a platform for online interaction.
• Use of the platform is defined by goals• Set of tools• Two-way street
With social media, you are curating an exhibition of your life
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Social Media Sites
Social Networks:
Review Sites:
Blog Sites:
Media:
Document Sharing:
Location Based:
Attorney Specific:
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Facebook: most popular social networking site for all age groups.
source: mashable.com/2011/11/04/facebook-most-popular-forrester/
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Why should you care?
Manage Online Reputation
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What are the benefits of social media for attorneys?
• Professional Development• Networking• Marketing • Legal Research• Establishing your Expertise• Personal Entertainment
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• “Water Cooler”• Very Informal• Sharing is limited to 140 characters• More than 100 million active users• 250 million daily tweets• 50% of active users log in every day
Source: mashable.com/2011/10/17/twitter-costolo-stats/
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Hashtags #
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Lists
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TwitterSettings
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TwitterSettings
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How Not to Use Twitter
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• Most formal• Professional Development• Networking• Job Hunting
• More than 135 million members in over 200 countries and territories
• New sign ups at a rate of 2 new members per second
source: http://press.linkedin.com/about
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Account Settings
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• “High School Online”• More than 800 million active users worldwide• 50% of users log on everyday• Average user has 130 friends• More than 2 billion posts are liked or commented on every
day and 250 million photos uploaded every day• Average user spends 7 hours and 46 minutes a month on
Facebook• More than 350 million active users access FB through mobile
devicessources:facebook.com/press/info.php?factsheetmashable.com/2011/10/21/facebook-infographic
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Settings• Privacy is possible• Many settings available• Tedious but worthwhile to review
1.Profile Settings
2.Account Settings
3.Privacy Settings
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Profile Settings
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Privacy Settings1. Default Privacy Control2. How You Connect3. How Tags Work4. Apps and Websites5. Limit the Audience for Past Posts6. Blocked People and Apps7. Chat
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Privacy Settings1. Default Privacy Control2. How You Connect3. How Tags Work4. Apps and Websites5. Limit the Audience for Past Posts6. Blocked People and Apps7. Chat
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Privacy Settings1. Default Privacy Control2. How You Connect3. How Tags Work4. Apps and Websites
**PUBLIC SEARCH**5. Limit the Audience for Past Posts6. Blocked People and Apps7. Chat
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Privacy Settings1. Default Privacy Control2. How You Connect3. How Tags Work4. Apps and Websites5. Limit the Audience for Past Posts6. Blocked People and Apps7. Chat
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Privacy Settings1. Default Privacy Control2. How You Connect3. How Tags Work4. Apps and Websites5. Limit the Audience for Past Posts6. Blocked People and Apps
a. Block ex-spouseb. Block Farmville invitationsc. Block invitations from the
MCLE speaker you accidentally friended
7. Chat
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Privacy Settings1. Default Privacy Control2. How You Connect3. How Tags Work4. Apps and Websites5. Limit the Audience for Past Posts6. Blocked People and Apps7. Chat
1. CHECK SETTINGS!!!!
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Personal Profile v. Company Page
Personal Profile• Your personal page on Facebook• Friends• Your voice
• Jane Doe Likes Disneyland• Jane Does commented on John Doe’s
Picture
• Personal connections• Informal• Privacy settings should be checked regularly
Company/Firm Page• Public page for your company/firm on Facebook• Fans who “Like” you as a company• The Company voice
– The Law Offices of Jane Doe likes Disneyland– The Law Offices of Jane Doe is in a relationship
with John Doe
• An online storefront– Less formal than your website– Not a replacement for a website
• Administrators
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Facebook Page$1 to Blanket the Homeless for every new “Like” we get on Facebook in the month of November!
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Page Settings
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Nestle Facebook PR Debacle
"To repeat: we welcome your comments, but please don't post using an altered version of any of our logos as your profile pic--they will be deleted."
Greenpeace vs. Nesetle
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Mic Check
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Mic Check
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Page Insights
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• Launched beta early 2011• Opened to the public September 20• 25 million unique visitors• Fastest growing social network• Brand Pages allowed November 7• Neat features:
– Circles – Hangouts – Editable Posts
– Public / Non-Public Posts – Locked Posts
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New Features: ListsQuasi-New
*Smart Lists
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Timeline & Subscriptions
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New Feature: Subscriptions
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Managing Networks
• Schedule time for social media• Do not outsource your tweets• If necessary, use a social network
managing tool
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Managing Networks
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Social Media Workshop Recap
1. Set Goals2. Choose Preferred Platform3. Optimize Privacy Settings for Your Audience4. Use Tools to Manage Social Media Efforts5. Set Aside Time for Social Media
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Resources
• Mashable.com• Lawyerist.com• nylawblog.typepad.com• myshingle.com• Social Media for Lawyers: The Next Frontier
(2010). Carolyn Elefant and Nicole Black. ABA Law Practice Management Section.
• “Ethical Hotspots for Attorneys Using Social Media.” Brian Hemsworth. Valley Lawyer. October 2011.
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