social media for business development - financial marketers
DESCRIPTION
This is a presentation on how banks, credit unions, and other financial institutions can use social media for business development. Not just to let people know how they are supporting the local community (which is important,) but also how to drive qualified traffic to the website or physical location. The presentation was based upon interviews I did with marketers from NEFMA (New England Financial Marketing Association) as well as our own experience in developing social media and digital marketing campaigns. If you need any additional information, or help with your own digital marketing campaigns, my contact information is in the presentation, or you can reach me at 207.523.5141.TRANSCRIPT
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Social Media for Business Development
Rich Brooks | flyte new media | takeflyte.com | twitter.com/therichbrooks
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TODAY WE’LL COVER
ENGAGE!
Tambako the Jaguar
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TODAY WE’LL COVER
DRIVE!
Bruno. C.
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TODAY WE’LL COVER
CONVERT!
Romain Guy
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TODAY WE’LL COVER
MEASURE!
Heavy Weight Geek
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WHO IS THIS GUY?
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YOUR CHALLENGES
Compliance
Limited Resources
Customer Inertia
fdecomite
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SOCIAL MEDIA BENEFITS
Brand Awareness
Customer Service
Lead Gen
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SOCIAL MEDIA ISN’T THE ANSWER
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DIGITAL MARKETING ACTION PLAN
Attraction
Retention
Conversion
Measurement
http://www.flickr.com/photos/myklroventine/
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WHERE DO YOU START?
Goalsderrickcollins
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SOCIAL MEDIA STRATEGY
“You cannot have a social media strategy without a content strategy.”
--Susan Cato
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SOCIAL MEDIA STRATEGY
“You cannot have a social media strategy without a content strategy.”
--Susan Cato
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SOCIAL MEDIA STRATEGY
“You cannot have a social media strategy without a content strategy.”
--Susan Cato
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SOCIAL MEDIA STRATEGY
“You cannot have a social media strategy without a content strategy.”
--Susan Cato
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SOCIAL MEDIA
• Platforms vs. Networking
Platform vs Networking
Julie Rashelle Official GDC
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SOCIAL PLATFORMS
Increase your visibility
Let you tell your story
Allow engagementWayne Large
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KEYWORD RESEARCH
Brainstorm key phrases
Test your beliefs
Create your copy
Calsidyrose
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GENERATING KEYWORDS
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GENERATING KEYWORDS
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GENERATING KEYWORDS
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GENERATING KEYWORDS
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GENERATING KEYWORDS
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KEYWORD PLANNER
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KEYWORD PLANNER
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KEYWORD PLANNER
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KEYWORD PLANNER
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BLOGS
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BLOGS
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BREAKING DOWN A BLOG POST
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YOUTUBE
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YOUTUBE
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YOUTUBE
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YOUTUBE
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YOUTUBE
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SOCIAL NETWORKING
Engage
Promote
Drive traffic
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BUILDING BETTER LINKS
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FACEBOOK MARKETING
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FACEBOOK MARKETING
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EDGERANK
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EDGERANK
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FACEBOOK ADS
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TARGETING ON FACEBOOK
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LISTENING
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NOT LISTENING
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TWITTER ADS
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PROFILES FOR EMPLOYEES
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COMPANY PAGES
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LINKEDIN GROUPS
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LINKEDIN PULSE
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DRIVING TRAFFIC
Sarah G
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CAN YOU BE TRUSTED?
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FIRST IMPRESSIONS MATTER
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PRESENTATION MATTERS
irene
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USE SOCIAL PROOF
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KEEP IT SIMPLE
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LIMIT CHOICES
ecudiélle
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THE EYES HAVE IT
James Breeze | usableworld.com.au & tobii.com
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RETARGETING
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BUILDING BETTER LINKS
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BUILDING BETTER LINKS
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NEED HELP WITH SOCIAL MEDIA?
Rich Brooks
207.523.5141
Training
Consulting
Outsourcing
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TAKEAWAYS
Create valuable content
Choose your channels
Drive and convertmasochismtango
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THANK YOU
@therichbrooks !!!!!Rich Brooks flyte new media
takeflyte.com @therichbrooks