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Social MediaWhat are you missing?Katrina Gallagher28/03/2014

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#trends — Social Media for 2014

Now there are :• Over 1.15 billion Facebook• Over 360 million Google+• Over 215 million Twitter active users

• http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should-know-in-2014/

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http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should-know-in-2014/

Social Media in 2014• 72% of internet users actively use

social media• It has become part of our lives,

and those born after 1990 are “digital natives”.

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• http://www.brandwatch.com/2013/08/social-media-the-music-industry/

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• http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should-know-in-2014/

Want to be in front of your target market?

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You think you’re not technical enough?• The most serious mistakes in social

media are ignoring social norms. • The most common mistake is spammy

selling in a social environment. You wouldn’t start selling watches at a wedding reception.

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Technical mistakes are often forgiven

…and if you’re lucky, cherished, for example…

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Have a sense of humor if it happens to youOn the second anniversary of the original tweet:

http://www.mirror.co.uk/news/uk-news/ed-balls-day-happened-how-1858086

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#twitter — Updates & Activities• Share interesting content from

industry peers.• Communicate news updates and

activities like research, events and new products.

• Participate in occasional one-on-one interaction.

• Schedule posts if you have a lot to say right now… you can overwhelm people.

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#facebook — Ways To Get Started

• Learn from the best and follow:• Companies in your industry• People/organisations that you find interesting or entertaining

• Encourage your customers to comment, like, and share their experiences.

• Add photos to your updates• Add geographic-targeting to new updates (e.g., if you have

shops or offices in a specific locations)

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#google+ — Benefits

• Can improve visibility when customers search for your services.

• It’s a bit of a quiet party right now. You can get established while your competitors are sleeping.

• Add people to circles to build relevant networks.

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#youtube & #vimeo — Video Content• Can be used for content such as

music videos, live concerts or shows, video guides, customer Q&A.

• There are less people producing good video content than text content.

• Can you capitalize on this?

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Experiment and have fun

• Track your results – e.g. with• Google Analytics• Hootsuite• Buffer App• Customer feedback• Facebook insights

• Keep testing• Keep learning

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Thanks for listening!

Katrina GallagherFor more information sign up to my newsletter:

Digitangle.co.uk

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Image Credits:

• Sales guy : http://tweakyourbiz.com/sales/2010/10/05/know-when-to-stop-before-you-annoy-the-customer/

• Wedding: http://www.hdwallpapers.in/wedding_time-wallpapers.html • Pepsi Twitter & Google +:

http://mrdroidz.blogspot.co.uk/2011/12/twitter-facebook-google-three-way-brand.html• YouTube: https://www.youtube.com• Twitter: http://twitter.com • Facebook: https://www.facebook.com/ • Vimeo: http://vimeo.com/ • Explosion: http://roxanamaciuca.blogspot.co.uk/ • Facebook insights: http://blog.kissmetrics.com/guide-to-facebook-insights/