social media for business v.21.12.2011

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Social Media for Business 21 st December 2011

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The rules of promoting your business have changed – Big 5 Social Media Networks Facebook, Twitter, LinkedIn, Google+ & BBM Marketing are here to stay helping you utilizing Social Media for Business.

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Page 1: Social Media for Business v.21.12.2011

Social Media for Business 21st December 2011

Page 2: Social Media for Business v.21.12.2011

Social Media Club Bahrain

socialmediaclub.org

Social Media Club connects media makers from around the world to promote media literacy, industry standards, ethical behavior and to share the lessons they have learned. Bahrain Chapter was founded on 23rd July 2011, where innovators from Bahrain will meet for monthly events to share, engage and collaborate with the community on the issues of social media and technology.

Page 3: Social Media for Business v.21.12.2011

What is Social Media?

socialmediaclub.org

Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. It takes on many different forms including magazines, Internet forums, weblogs, social blogs, micro blogging, wikis, podcasts, photographs or pictures, video, rating and social bookmarking.

Page 4: Social Media for Business v.21.12.2011

socialmediaclub.org

Social Media Landscape

Page 5: Social Media for Business v.21.12.2011

Social Media Networks

socialmediaclub.org

+1300 Social Media Networks Global

Page 6: Social Media for Business v.21.12.2011

socialmediaclub.org

Big 5 Social Media Networks Stats

+798 million users Dec. 2011 +31 million users

Dec. 2011 +316,000 users Dec. 2011

+200 million users Dec. 2011

+40,000 users Dec. 2011

+129 million users Dec. 2011

+79,000 users Dec. 2011

+55 million users Sep. 2011

+170,000 users Dec. 2011

Page 7: Social Media for Business v.21.12.2011

Bahrain Users Stats @ Facebook

Page 8: Social Media for Business v.21.12.2011

The No.1s on Social Media Networks

socialmediaclub.org

Page 9: Social Media for Business v.21.12.2011

Why Social Media ?

socialmediaclub.org

The rules of promoting your business have changed. Facebook Marketing and Twitter Marketing are here to stay. With the advent of Social Media everything has changed. An online community of Twitter or Facebook users can make or break your business with their Smartphones. Your company or service may be getting hundreds or thousands of good or bad reviews on the new mobile sites, either building up your reputation or tearing it down without you even knowing it. Are you taking advantage of the new Social Media, which is in many ways free or much less expensive than traditional advertising methods?

Page 10: Social Media for Business v.21.12.2011

Social Media for Business

socialmediaclub.org

Social Media Does Not Work For Business…

“David Bullock, Co-Author - Barack2.0”

Without The Practical Knowledge, Technology, Tools And Know-How.

Page 11: Social Media for Business v.21.12.2011

Social Media Strategy

socialmediaclub.org

Your Brand

Your Target

Engagement Brand Personality Customer Service

Brand Loyalty Product Insights

Service Feedback

Social Media Strategy EARNS

ONLINE and OFFLINE Coverage

Page 12: Social Media for Business v.21.12.2011

Social Media for Business

socialmediaclub.org

When making purchase decisions, would you trust a friend, or an advert.?

Page 13: Social Media for Business v.21.12.2011

What should I pay attention to?

socialmediaclub.org

Fans: The size, reach, and growth of fans on your page Engagement: Fans interacting, engaging with your content, sharing, people talking about Community: Managing community, response rate, key influencers, who your core fans are Competition: See all of this in context to what others are doing

Page 14: Social Media for Business v.21.12.2011

What to do ?

socialmediaclub.org

Diverse Content

Engaging Content

Call to Action

Simple, Clear Messages

Have a mix of content and include photos, videos along with your

status updates and links

Pay attention to your most engaging content and replicate

Don’t be afraid to ask your fans to like or to take action

Less is more, keep messages simple, concise and clear

More and more people ignore One-way-communication

Page 15: Social Media for Business v.21.12.2011

Social Media Marketing

socialmediaclub.org

Social Media Marketing must be approached very different than traditional marketing. You are not selling your business; you are creating relationships through communities. If people feel you are part of their community, they will support you and recommend you to their friends. It is truly word-of-mouth marketing at its best.

Page 16: Social Media for Business v.21.12.2011

Social Media Marketing

socialmediaclub.org

With first-rate internet marketing and clever social media your brand can become a global phenomenon. Understand the tools, use them effectively and be smart. Be a leader and get the success you deserve.

Page 17: Social Media for Business v.21.12.2011

The Social Media Principles

socialmediaclub.org

Be Human: Don’t Just Be Human, Be Yourself

Be Aware: Don’t Just Be Aware, Be Smart

Be Honest: Don’t Just Be Honest, Have Integrity

Be Respectful: Don’t Just Be Respectful, Live by the Golden Rule

Be a Participant: Don’t Just Be a Participant, Contribute Value

Be Open: Don’t Just Be Open, Be an Agent of Change

Be Courageous: Don’t Just Be Courageous, Be Willing to Fail

Page 18: Social Media for Business v.21.12.2011

Social Media

socialmediaclub.org

Social Media is tearing down the walls that keep us apart and changing the rules that have kept us from being human inside our companies. Success in this next era, the network age, the social age, the knowledge age requires you to change your everything: Attitude, Perspective, Philosophy, Understanding, & Skillset. Chris Heuer, Chairman & Co-Founder – Social Media Club

Page 19: Social Media for Business v.21.12.2011

Thank You

socialmediaclub.org

[email protected]

BBM Pin:258888BF

Twitter.com/SMCBahrain

facebook.com/SocialMediaClubBahrain

facebook.com/groups/SocialMediaClubBahrain

Ali SABKAR President | Social Media Club Bahrain

Page 20: Social Media for Business v.21.12.2011

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