v media kit 2010_lr
DESCRIPTION
V MAGAZINE MEDIA KIT 2010 Launched in 1999, V Magazine is fashion, art, and lifestyle publication focused on a young, sophisticated, and international audience of women and men who want style, stars, and stories before they’re news anywhere else. THE AVERAGE AGE OF THE V READER IS 28. 79% OF READERS ARE OVER 21 V REACHES THE DECISION MAKERS AND TREND-SHAPERS WHO EXERT INFLUENCE ON ART, FASHION, MUSIC, AND POP CULTURE DEMOGRAPHIC BREAKDOWN: 60% OF V READERS ARE FEMALE, 40% ARE MALE Mario TestinoTRANSCRIPT
V MAGAZINE MEDIA KIT 2010
V COVERS
FACTS “V IS ADDRESSING A WHOLE NEW GENERATION OF TRENDY, ARTSY, FASHION-CRAZED BOYS AND GIRLS. A PARTY IN A MAGAZINE.”Mario Testino
Launched in 1999, V Magazine is fashion, art, and lifestyle publication focused on a young, sophisticated, and international audience of women and men who want style, stars, and stories before they’re news anywhere else.
FACTSV REACHES THE DECISION MAKERS AND TREND-SHAPERS WHO EXERT INFLUENCE ON ART, FASHION, MUSIC, AND POP CULTURE
THE AVERAGE INDIVIDUAL INCOME OF V READERS IS $95,000THE AVERAGE COMBINED HOUSEHOLD INCOME IS $200,000
THE AVERAGE AGE OF THE V READER IS 28. 79% OF READERS ARE OVER 21
DEMOGRAPHIC BREAKDOWN: 60% OF V READERS ARE FEMALE, 40% ARE MALE
57% OF READERS LIVE IN NORTH AMERICA; 27% IN EUROPE; AND A REMAINING 16% IN AUSTRALIA, ASIA, AND SOUTH AMERICA
47% OF V READERS HAVE RECEIVED A BACHELOR’S DEGREE
Dress Givenchy by
Riccardo Tisci
Hat J Smith Esquire
On face, Giorgio Armani
Luminous Silk Foundation in ivory
Dress and shoes
Viktor & Rolf
V fAShION AND bEAuTy
“VANITY VIBRATIONS VIGOR VOLITION VOLUPTUOUSNESS.” Domenico Dolce & Stefano Gabbana
V Magazine targets the discerning cosmopolitan reader—covering the next wave of rock bands right alongside next season’s hot designers. V’s readership runs from high-profile players and professionals to students and 25-year-olds interested in the creative bend. V includes unpredictable and exciting coverage of beauty trends and views from fashion’s top imagemakers and photographers. The world’s renowned makeup artists and hairstylists offer their tips, tricks, and product recommendations. For us, beauty doesn’t take a backseat to fashion, it rides along right next to it.
FACTSAN AVERAGE OF 4.2 PEOPLE SEE EACH ISSUE OF V ! AND 96% OF READERS WOULD RECOMMEND V TO A FRIEND OR COLLEAGUE OVER 80% OF READERS FILE AND KEEP EACH COPY FOR 12 MONTHS OR LONGER 79% OF READERS PURCHASE BEAUTY AND GROOMING PRODUCTS AT LEAST ONCE A MONTH
FACTSV READERS TAKE AN AVERAGE OF 3 OVERSEAS/INTERNATIONAL TRIPS A YEAR
V ShOppING
“V BIG V SHINY V CONFIDENT V SMART V POLYMORPHOUS.”Tim Blanks
V Magazine is delivered in a 10’’ X 13.375’’ large-format size. The ultra-glossy pages lend themselves to capturing each subject at its sharpest and most stunning, boldly showcasing the latest accessories, fine jewelry, and fashion without any contrived formality.
The new fragrance
by francesco Vezzoli
From left:
Dress Versace
Bracelets Mawi
Shoes Louis Vuitton
Bodysuit MaxMara
Belt Fendi
Cuffs Pebble
Shoes Gucci
Tights Wolford
Makeup Miranda Joyce (Streeters)
Hair Samantha Hillerby (Streeters)
Model Kristen McMenamy (DNA)
Manicure Sophy Robson (Streeters)
Photo assistants Karina Twiss,
Ashley Reynolds, Chicko Ohayon
Stylist assistants Siobhan Lyons
and Sivan Currie
Digital technician Luke Cartledge (Republik)
Retouching Digital Light Ltd.
V CulTuRE
FACTSV READERS GO OUT TO BARS AND CLUBS AN AVERAGE OF TWO TIMES PER WEEK.
“CHAOTIC FULL-ON GLAM OPTIMISTIC KINKY FUN.” Hedi Slimane
V Magazine’s featured cultural content includes exclusive interviews with personalities such as Drew Barrymore, Gwen Stefani, Tom Ford, Beyoncé, Norman Mailer, Catherine Deneuve, Gore Vidal, and Lady Gaga; contributions by icons like musician David Bowie, director Martin Scorsese, and designers Karl Lagerfeld and Marc Jacobs; and the most roving, kinetic mix of band reports, actor interviews, behind-the-scenes coverage of art in progress, and, of course, fashion.
HigH-end luxury fasHion groups:LVMH Group: Louis Vuitton, Christian Dior, Givenchy, Dior Homme, Fendi, Marc Jacobs, Donna KaranpraDa Group: prada, Miu Miu, Jil SanderGuCCi Group: Gucci, Yves Saint Laurent, Stella McCartney, Sergio rossi,Balenciaga, McQ
european fasHion Houses:Dolce & GabbanaGiorgio armaniSonia rykielBurberryValentinoHugo BossChanelroberto Cavallipaul & JoeKarl LagerfeldJean-paul GaultierJil Sander Salvatore Ferragamoanna MolinariByblosicebergEtroBrioniWunderkindDsquaredBalmainVersaceTsumori Chisatopaul SmithLanvin
european sportswear brands:DieselMiss SixtyFornarinaSisleyD&GFred perryLacosteH&Mpringlea/X armani ExchangeJ.Lindebergpepe JeansG-StarMcQ
international sports brands:adidas originalsY-3Stella McCartney for adidas Sport performance
american fasHion/sportswear brands:Calvin Kleinralph Laurenanne KleinGapJohn VarvatosGuessLevi’sreebokamerican apparelBaby phatL.a.M.Brock & republicConverseHouse of Dereon
Jewelry:riCHEMoNT Group: Cartier, Van Cleef & arpels, DunhillHarry WinstonDavid Yurman Jaeger LeCoultrepiagetBulgariSwarovskirolexBoucheronDiamond Trading CouncilSwatch Group
beauty:Estée LauderLancômeYves Saint Laurent BeautéChristian Dior BeautéM.a.CCoTY Group: rimmel LaMB fragranceMarc Jacobs fragrance Kenneth Cole “Black”adidas fragranceCK fragranceYves Saint Laurent fragranceSean JeanredkenMaxfactorGiorgio armanipradaDolce & GabbanaJean paul Gaultier
automotiVe:LexusMini CooperBMW
liquor:Dom pérignonGrey Goose VodkaLouis roedererimperia VodkaKrugBelvedere VodkaHennessy
lifestyle:Soho Grand HotelTribeca Grand HotelW HotelsChristofleLaliqueindochine restaurantViceroySaks Fifth avenueFaena Hotels & universeHotels aBThompson HotelsSunshine GroupMorgan Hotel GroupMyla
accessories:Vicini/Giuseppe ZanottiCesare paciottiLongchampTanner KrolleValextraoliver peoplesErnesto EspositoHavaianasDr. Scholl’sMulberryMelissa
Home:uSM Modular
V ADVERTISERS
Frequency of publication: Six times per year
readership: 315,000
readers per copy: 4.2
average Circulation per issue, as of September 2008: 75,000 copies
rate Base, as of September 2008: 75,000 copies
paid/Controlled Distribution: 66%/34%
Cover price: uSa $6.50
Subscription price: $10.00 (6 issues)
Female / Male readership: 60% / 40%
average individual income: $95,000
average combined household income: $200,000
V DISTRIbuTION
V READERShIp
arGENTiNa
auSTraLia
auSTria
BELGiuM
BraZiL
CaNaDa
CZECH rEpuBLiC
DENMarK
FiNLaND
FraNCE
GErMaNY
GrEECE
HoNG KoNG
HuNGarY
iNDia
irELaND
iSraEL
iTaLY
JapaN
MEXiCo
NETHErLaNDS
NEW ZEaLaND
NorWaY
poLaND
porTuGaL
ruSSia
SiNGaporE
SLoVENia
SouTH KorEa
SpaiN
SWEDEN
SWiTZErLaND
TaiWaN
THaiLaND
TurKEY
uNiTED araB EMiraTES
uNiTED KiNGDoM
ViETNaM
arKaNSaS
aLaBaMa
ariZoNa
CaLiForNia
CoLoraDo
CoNNECTiCuT
WaSHiNGToN DC
DELaWarE
FLoriDa
GEorGia
HaWaii
ioWa
iDaHo
iLLiNoiS
iNDiaNa
KaNSaS
KENTuCKY
LouiSiaNNa
MaSSaCHuSETS
MarYLaND
MiNNESoTa
MiSSouri
MiCHiGaN
MoNTaNa
NorTH CaroLiNa
NorTH DaKoTa
NEW HaMpSHirE
NEBraSKa
NEW JErSEY
NEW MEXiCo
NEVaDa
NEW YorK
oHio
oKLaHoMa
orEGoN
pENNSYLVaNia
rHoDE iSLaND
SouTH CaroLiNa
SouTH DaKoTa
TENNESSEE
TEXaS
uTaH
VirGiNia
VErMoNT
WaSHiNGToN
WiSCoNSiN
international
united states
V EDITORIAl CAlENDAR
issue space close material close on sale
V63 spring preView 2010 DEC 10, 2009 DEC 17, 2009 JaN 12, 2010The Body issue – Every Body is BeautifulPreview of Spring fashion, Fashion accessories, Oscar film portfolio,Denim special
V64 spring 2010 JaN 15, 2010 JaN 22, 2010 Mar 2, 2010Spring Fashion Spectacular!The best of Spring fashion and accessories,Whitney Biennial portfolio
V65 summer 2010 Mar 26, 2010 apr 2, 2010 MaY 4, 2010The Music issueThe best of Pre-Fall collections, couture collections, Swimsuit special, beauty, fine jewelry,South by Southwest music portfolio
V66 fall preView 2010 JuNE 8, 2010 JuNE 15, 2010 JuLY 6, 2010The Beauty issueEverything preview: fashion, film, art, music, televisionDenim special
V67 fall 2010 JuLY 14, 2010 JuLY 21, 2010 SEpT 2, 2010Fall Fashion Spectacular!The best of Fall fashion and accessories
V68 winter 2010/11 oCT 1, 2010 oCT 8, 2010 NoV 2, 2010Best of 2010Resort fashion, couture collections, Travel, beauty, gift guide, fine jewelry
fall 1 fall 2 winter spring 1 spring 2 summerSingle page $20,000 $25,000 $20,000 $20,000 $25,000 $20,000Double page Spread $40,000 $50,000 $40,000 $40,000 $50,000 $40,000
inside Front Cover Spread $50,000 $55,000 $50,000 $50,000 $55,000 $50,000outside Back Cover $55,000 $60,000 $55,000 $55,000 $60,000 $55,000inside Back Cover (Single page) $25,000 $30,000 $25,000 $25,000 $30,000 $25,000
opposite ToC $25,000 $30,000 $25,000 $25,000 $30,000 $25,000opposite Foreword $25,000 $30,000 $25,000 $25,000 $30,000 $25,000 opposite Masthead $25,000 $30,000 $25,000 $25,000 $30,000 $25,000
open rates are negiotiable based on committed paging levels.
these page rates do not include agency commission – it is the responsibility of the agency to add on the commission.
payments/contracts
contracts: acceptance of contract advertising rates by customer constitutes contract agreement. in the case of unfilled yearly contracts, charges will be adjusted in ac-cordance with the rate applicable to the number of insertions actually placed. rates are based on the number of insertions used in one contract year and not on total amount of space.
payments: Full payments must come with materials. additional charges for foreign currency exchange/clearance will be referred to the customer account. Foreign pay-ments should be made by direct dollar transfer on a u.S. bank to V MaGaZiNE. all bills are due upon receipt. There will be an interest charge of 1.5% per month on overdue accounts.
cancellation fee: $5000 for any ad canceled within three days after material deadline. No cancellation will be accepted after the magazine has gone to press.
general: V MaGaZiNE reserves the right to decline any advertisement. in the event of an error, V MaGaZiNE’s liability shall not exceed the cost of the space occupied by the error. The publisher is not liable for delays in delivery or for non-delivery or any condition affecting production or delivery in any manner. original art will be accepted only at customer’s risk.
V GlObAl ADVERTISING RATES
in incHes:
trim size: Single page: W 10”x H 13.375” / Double page spread: W 20” x H 13.375”
bleed size (.25” bleed): Single page: W 10.5” x H 13.875” / Double page: W 20.5” x H 13.875”
gatefold trim size: Gate: W 9.5” x H 13.375” / Cover: W 9.75” x H 13.375” / page one: W 10” x H 13.375”
typesetting: all type and elements must be at least 0.25” away from trim.
in millimeters:
trim size: Single page: W 254 mm x H 339.725 mm / Double page: W 508 mm x H 339.725 mm
bleed size (6 mm bleed): Single page: W 266.7 mm x H 352.425 mm / Double page: W 520.7 mm x H 352.425 mm
gatefold trim size: Gate: W 241.3 mm x H 339.725 mm / Cover: W 247.65 mm x H 339.725 mm /
page one: W 254 mm x H 339.725 mm
typesetting: all type and elements must be at least 6 mm away from trim.
digital files specifications:
file type: Print-ready PDF files ONLY. ad spreads should be broken into single pages. please include all fonts,
hi-res CMYK images, logos and graphics, and provide a SWOP standard proof at 100%. advertisers
assume responsibility for quality of ad reproduction if a professional match print is not supplied.
images: Minimum 350 dpi, CMYK format
line screen: 175 lines per inch
screen angles for your proof: 15 Cyan, 75 Magenta, 30 Yellow, 45 Black
forward advertising artwork to: to ftp files:
production Department From your web browser go to
V MaGaZiNE ftp://mail.visionaireworld.com
11 Mercer Street username: ftpvmagup
New York NY 10013 password: Vm@Gup
Tel 1 646 747 4545 account: please leave this field BLaNK
[email protected] NoTE: once fully uploaded, your file should no longer appear and the browser window will be blank
Send a confirming email to:
[email protected], [email protected]
V pRODuCTION SpECIfCATIONS
please note new ftp information