social media for customer connections
DESCRIPTION
Talking person to person is easy in social media. But when you start sharing as an organization, it suddenly feels different. This presentation gives ideas to make that business to person sharing feel like a person to person connection - a real, face2face conversation.TRANSCRIPT
![Page 1: Social Media for Customer Connections](https://reader033.vdocument.in/reader033/viewer/2022061300/54c735134a7959551b8b45da/html5/thumbnails/1.jpg)
Social Media
flickr.com/photos/94852245@N00/4338268272/
for customer
david lee king | topeka & shawnee county public library | davidleeking.com
connections
![Page 2: Social Media for Customer Connections](https://reader033.vdocument.in/reader033/viewer/2022061300/54c735134a7959551b8b45da/html5/thumbnails/2.jpg)
flickr.com/photos/30008935@N00/417833522/
problem:
we haven’t embraced the
social web
![Page 3: Social Media for Customer Connections](https://reader033.vdocument.in/reader033/viewer/2022061300/54c735134a7959551b8b45da/html5/thumbnails/3.jpg)
we have the tools
flickr.com/photos/safari_vacation/6257284524/
![Page 4: Social Media for Customer Connections](https://reader033.vdocument.in/reader033/viewer/2022061300/54c735134a7959551b8b45da/html5/thumbnails/4.jpg)
not quitesure how to use them!
![Page 5: Social Media for Customer Connections](https://reader033.vdocument.in/reader033/viewer/2022061300/54c735134a7959551b8b45da/html5/thumbnails/5.jpg)
So, what do you thinkabout our library?
flickr.com/photos/10059155@N05/4712929433/
![Page 6: Social Media for Customer Connections](https://reader033.vdocument.in/reader033/viewer/2022061300/54c735134a7959551b8b45da/html5/thumbnails/6.jpg)
What's missing?
flickr.com/photos/40624839@N02/3784049371/
face2face interaction
![Page 7: Social Media for Customer Connections](https://reader033.vdocument.in/reader033/viewer/2022061300/54c735134a7959551b8b45da/html5/thumbnails/7.jpg)
how online engagement
works
flickr.com/photos/23697075@N03/3010947232/
![Page 8: Social Media for Customer Connections](https://reader033.vdocument.in/reader033/viewer/2022061300/54c735134a7959551b8b45da/html5/thumbnails/8.jpg)
![Page 9: Social Media for Customer Connections](https://reader033.vdocument.in/reader033/viewer/2022061300/54c735134a7959551b8b45da/html5/thumbnails/9.jpg)
![Page 10: Social Media for Customer Connections](https://reader033.vdocument.in/reader033/viewer/2022061300/54c735134a7959551b8b45da/html5/thumbnails/10.jpg)
![Page 11: Social Media for Customer Connections](https://reader033.vdocument.in/reader033/viewer/2022061300/54c735134a7959551b8b45da/html5/thumbnails/11.jpg)
![Page 12: Social Media for Customer Connections](https://reader033.vdocument.in/reader033/viewer/2022061300/54c735134a7959551b8b45da/html5/thumbnails/12.jpg)
flickr.com/photos/niallkennedy/667670285/
![Page 13: Social Media for Customer Connections](https://reader033.vdocument.in/reader033/viewer/2022061300/54c735134a7959551b8b45da/html5/thumbnails/13.jpg)
3 ways to transform into a
face2face library
flickr.com/photos/94852245@N00/4338268272/
![Page 14: Social Media for Customer Connections](https://reader033.vdocument.in/reader033/viewer/2022061300/54c735134a7959551b8b45da/html5/thumbnails/14.jpg)
1. listening
flickr.com/photos/94852245@N00/4338268272/
![Page 15: Social Media for Customer Connections](https://reader033.vdocument.in/reader033/viewer/2022061300/54c735134a7959551b8b45da/html5/thumbnails/15.jpg)
why listen?
flickr.com/photos/58571789@N00/4519906494/
![Page 16: Social Media for Customer Connections](https://reader033.vdocument.in/reader033/viewer/2022061300/54c735134a7959551b8b45da/html5/thumbnails/16.jpg)
what to listen for
flickr.com/photos/58571789@N00/4519906494/
![Page 17: Social Media for Customer Connections](https://reader033.vdocument.in/reader033/viewer/2022061300/54c735134a7959551b8b45da/html5/thumbnails/17.jpg)
responding
flickr.com/photos/58571789@N00/4519906494/
![Page 18: Social Media for Customer Connections](https://reader033.vdocument.in/reader033/viewer/2022061300/54c735134a7959551b8b45da/html5/thumbnails/18.jpg)
listening in Topeka
flickr.com/photos/58571789@N00/4519906494/
![Page 19: Social Media for Customer Connections](https://reader033.vdocument.in/reader033/viewer/2022061300/54c735134a7959551b8b45da/html5/thumbnails/19.jpg)
2. basic
communication(online)
flickr.com/photos/94852245@N00/4338268272/
![Page 20: Social Media for Customer Connections](https://reader033.vdocument.in/reader033/viewer/2022061300/54c735134a7959551b8b45da/html5/thumbnails/20.jpg)
conversational writing
![Page 21: Social Media for Customer Connections](https://reader033.vdocument.in/reader033/viewer/2022061300/54c735134a7959551b8b45da/html5/thumbnails/21.jpg)
add pictures & video
![Page 22: Social Media for Customer Connections](https://reader033.vdocument.in/reader033/viewer/2022061300/54c735134a7959551b8b45da/html5/thumbnails/22.jpg)
add pictures & video
[like this]
![Page 23: Social Media for Customer Connections](https://reader033.vdocument.in/reader033/viewer/2022061300/54c735134a7959551b8b45da/html5/thumbnails/23.jpg)
![Page 24: Social Media for Customer Connections](https://reader033.vdocument.in/reader033/viewer/2022061300/54c735134a7959551b8b45da/html5/thumbnails/24.jpg)
be “you” online
[“you”]
![Page 25: Social Media for Customer Connections](https://reader033.vdocument.in/reader033/viewer/2022061300/54c735134a7959551b8b45da/html5/thumbnails/25.jpg)
pics of staffnew stuff
customers!
![Page 26: Social Media for Customer Connections](https://reader033.vdocument.in/reader033/viewer/2022061300/54c735134a7959551b8b45da/html5/thumbnails/26.jpg)
where are the people?
flickr.com/photos/hackleypubliclibrary/3903700537/
![Page 27: Social Media for Customer Connections](https://reader033.vdocument.in/reader033/viewer/2022061300/54c735134a7959551b8b45da/html5/thumbnails/27.jpg)
3. “doing”
community
flickr.com/photos/94852245@N00/4338268272/
![Page 28: Social Media for Customer Connections](https://reader033.vdocument.in/reader033/viewer/2022061300/54c735134a7959551b8b45da/html5/thumbnails/28.jpg)
we get this
![Page 29: Social Media for Customer Connections](https://reader033.vdocument.in/reader033/viewer/2022061300/54c735134a7959551b8b45da/html5/thumbnails/29.jpg)
flickr.com/photos/53472606@N00/2751815892/
less control here
![Page 30: Social Media for Customer Connections](https://reader033.vdocument.in/reader033/viewer/2022061300/54c735134a7959551b8b45da/html5/thumbnails/30.jpg)
respond to critics
flickr.com/photos/41987260@N00/3634805732/
![Page 31: Social Media for Customer Connections](https://reader033.vdocument.in/reader033/viewer/2022061300/54c735134a7959551b8b45da/html5/thumbnails/31.jpg)
listen first
flickr.com/photos/41987260@N00/3634805732/
![Page 32: Social Media for Customer Connections](https://reader033.vdocument.in/reader033/viewer/2022061300/54c735134a7959551b8b45da/html5/thumbnails/32.jpg)
admit & apologize
flickr.com/photos/41987260@N00/3634805732/
![Page 33: Social Media for Customer Connections](https://reader033.vdocument.in/reader033/viewer/2022061300/54c735134a7959551b8b45da/html5/thumbnails/33.jpg)
be nice
flickr.com/photos/41987260@N00/3634805732/
![Page 34: Social Media for Customer Connections](https://reader033.vdocument.in/reader033/viewer/2022061300/54c735134a7959551b8b45da/html5/thumbnails/34.jpg)
be quiet(i.e., don’t respond)
flickr.com/photos/41987260@N00/3634805732/
![Page 35: Social Media for Customer Connections](https://reader033.vdocument.in/reader033/viewer/2022061300/54c735134a7959551b8b45da/html5/thumbnails/35.jpg)
develop a thick skin
flickr.com/photos/41987260@N00/3634805732/
![Page 36: Social Media for Customer Connections](https://reader033.vdocument.in/reader033/viewer/2022061300/54c735134a7959551b8b45da/html5/thumbnails/36.jpg)
where to start!
flickr.com/photos/94852245@N00/4338268272/
![Page 37: Social Media for Customer Connections](https://reader033.vdocument.in/reader033/viewer/2022061300/54c735134a7959551b8b45da/html5/thumbnails/37.jpg)
ask
flickr.com/photos/94852245@N00/4338268272/
![Page 38: Social Media for Customer Connections](https://reader033.vdocument.in/reader033/viewer/2022061300/54c735134a7959551b8b45da/html5/thumbnails/38.jpg)
set goals& strategy
flickr.com/photos/21290415@N05/3006994838/
![Page 39: Social Media for Customer Connections](https://reader033.vdocument.in/reader033/viewer/2022061300/54c735134a7959551b8b45da/html5/thumbnails/39.jpg)
who does the work?
flickr.com/photos/aboutmattlaw/3673332299/
![Page 40: Social Media for Customer Connections](https://reader033.vdocument.in/reader033/viewer/2022061300/54c735134a7959551b8b45da/html5/thumbnails/40.jpg)
measure success
flickr.com/photos/aboutmattlaw/3673332299/
![Page 41: Social Media for Customer Connections](https://reader033.vdocument.in/reader033/viewer/2022061300/54c735134a7959551b8b45da/html5/thumbnails/41.jpg)
flickr.com/photos/94852245@N00/4338268272/
creating great customer
connectionsstarts with you!
![Page 42: Social Media for Customer Connections](https://reader033.vdocument.in/reader033/viewer/2022061300/54c735134a7959551b8b45da/html5/thumbnails/42.jpg)
thank you!
davidleeking.com