social media for entertainers
TRANSCRIPT
Social Media for Entertainers
By Jason Sem
Agenda
• Why social media
• How it works
• Channels & Communities
• Tools
• Questions/Answers
Just
trying it
out
No, you
can’t
make me
+ +
Hey, did youhear about thatnew band?
I heard that comic was hilarious
When can we go?!!
SMS
Blogs
Tell meabout it.
SocialNetworks
Forums
Wikis
Podcasts
Video
Social Media is Very Inexpensive
It’s not so much
about
TECHNOLOGY
Social media is about PEOPLE
VS
Broadcast Media versus Social Media
You Already Have the Skills
You Just Do It Offline
• Meeting people
• Building relationships
• Asking questions
• Answering questions
• Building trust
• Building a reputation
Don’t be
this guy
GOLDEN RULE: Don’t post anything you wouldn’t
want your mom to read in the newspaper
Twitter is the
Festival
YouTube is Your
Personal TV
Channel
Facebook is the
Barbeque
did you know?
• Currently 450+ million users
• 35+ million update their status each day
• About half the users are aged 18-34
• The fastest growing demographic is
women age 55-65
www.facebook.com
sign up
Facebook Profiles vs. Fan Pages:Separating your public network from your personal network
Profile vs. Page
Facebook Profile
• Personal
• “Friend” requests
• Friend profiles visible
• Write on wall/send
comments, etc.
• Applications
• Friend limitation
Facebook Page• Public
• Become a “Fan” or “Like”
• Send updates/ads to Fans
• Customized applications
• Viewable by anyone
• No Fan limitations
• Post your gigs
• Administrators
• Can serve as your extended website
• Great for SEO
Creating a Facebook Page
• Publish on Facebook to create interactions with and among your fans
• Make Facebook communications conversational
• Leverage existing marketing collateral to promote your Facebook presence
• Use the facebook Events Calendar
• Let your audience know you’re on Facebook
Building Your Community
Privacy
• Dwindling in popularity vs Facebook
• Skews younger
• Tends to be a bit edgier
• Popular among musicians
United Breaks Guitars
5 million views in 1 month
Time magazine
named "United
Breaks Guitars" #7
on its list of the Top
10 Viral Videos of
2009
Why is YouTube Important
• 2nd largest search engine
• Let’s others share your
videos with friends
• Videos easily imbedded
with other social channels
• Great marketing tool
Chris Bliss
50,000,000 million views
Received media
attention from ABC,
NBC, CNN,
MSNBC, and FOX,
and led to
appearances on
Tonight Show and
Letterman
• Link to YouTube videos from your:– Website– Facebook page– Blog– E-mail
• Invite friends to subscribe to your channel
• Comment on other’s videos
Building Your Community
http://sn.im/twitterebook
Twitter is the New Email
70-20-10 Rule
– 70% Share resources – articles, links,
videos, tools
– 20% Engage – opinions,
conversation, recognition
– 10% Me – successes, events,
performances
What do People Tweet About
Don’t be
this guy
Share Useful Information
Engage by ReTweeting
Acknowledge Someone
• Create a user-friendly Twitter ID (@yourname)
• Search for people to follow
• Promote others and share your best information
• Know who “@” replies to you
• Find out who some of the big players are
• Share your videos & pics thru links
Building Your Community
Relatively inexpensive
Easy to maintain
Reaches new fans and builds
loyal web following
Improves existing website
Strengthens image
Fresh content
Great for search engine
visibility
Free blog
Software
Wordpress.com
blogger.com
www.typepad.com
Building Your Community
• Welcome comments
• Make comments on other relevant blogs
• Use keywords in your text relevant to your art
• Think reader centered posts
• Link to your social channels
It’s Where You Share Your Photos
What is Flickr
• A free, online photo management and sharing
application
• A photo organizer
• A web tool that integrates well with other
channels
• Create collection homepages
• Join and contribute to groups
• Arranged photos into sets and collection
• Link with other social media channels
Building Your Community
Relationships Matter
• Fill out complete profile
• Invite friends & colleagues to connect
• Send frequent updates
• Join relevant LinkedIn groups
Building Your Community
Website or
Blog
Tools
We’re no longer simply TARGET AUDIENCES,
we PARTICIPATE in COMMUNITIES.
Start a
CONVERSATION
Don’t Be Afraid to FailDon’t be
afraid to
FAIL
Jason Sem
www.jbsem.com
twitter: @jbsem
Q&A
Find this presentation at:
www.jbsem.com/blog