http://www.google.com.sg/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=xlgOXAkOtSV1LM&tbnid=uYiy6zY71CvocM:&ved=0CAUQjRw&url=http://socialmediainbusiness.com/social-media-applications-guide&ei=a-yuUYK6KIOzrgeGtYDYDA&bvm=bv.47380653,d.bmk&psig=AFQjCNHiqtv_0MD58Y43TwA34sUU5kAc0Q&ust=1370504673208725

A name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers

What is a brand?

• 70% of Asian consumers say that they are more likely to consider buying a brand they see associated with the Superbrands logo.

• Asian consumers also say that they consider brands displaying the Superbrands logo to be more trustworthy and of higher quality than other brands.

CLEAR brand vision

WHO are your customers?

What sort of

RELATIONSHIP do you want to have with

them?

http://www.google.com.sg/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=QqS7biw9oXB1hM&tbnid=bhwh9uCK03h9GM:&ved=0CAUQjRw&url=http://apricum.deviantart.com/art/Social-Media-Icons-291631373&ei=0gavUYCiA8eIrQfhnYHQBQ&bvm=bv.47380653,d.bmk&psig=AFQjCNFmA_YC0d4pKv7EP_LiCKy5HM7NIw&ust=1370511384312518

Facebook Twitter Pinterest

LinkedIn Blogging E-Blasts

Website YouTube Instagram

Facebook 1.11 Billion

Twitter 500 Million

Pinterest 48.7 Million

LinkedIn 255 Million

Blogging 66 Million E-Blasts

Websites YouTube 1 Billion (4)

Instagram 100 Million

4 Billion Photos

http://www.google.com.sg/url?sa=i&source=images&cd=&cad=rja&docid=AnheelHr-b31VM&tbnid=rr7QS6h6SLefOM:&ved=0CAgQjRwwAA&url=http://edudemic.com/2013/03/social-networks-if-they-were-cats/&ei=LfquUZuADo3irAfj-IDwDw&psig=AFQjCNFlA38z3qEzpMLyq0z_K0EKVsgKWQ&ust=1370508205344826

In Facebook

Individual Page

Page

tabs

Group

Event

Advert

Promoted Post

is about me and my friends

TIMELINE

includes pages NEWFEED

ADVERTS & sponsored stories

ADVERTS & sponsored stories

On my page connecting to a recent post

Targeting to people who know people who already like my page

Heading to solve a problem Idea on how to solve the problem Keeping it short And a CALL to action

Compelling picture that looks good small

tweet tweet

Email marketing

www.adwords.google.com

Contribute

• Groups • Discussions • Follow companies

Build a Brand Promise of an Experience

Build a Relationship