social media for event planners
TRANSCRIPT
What Every Event Planner Needs to Know about Social Networking
Today’s AgendaWhy Bother?Social Media Tools
TwitterLinkedInFacebookRegonline and Pathable
Q & A
Viral Marketing
Viral Marketing
Community Attachment
Attendees want to network
01 - 3
4 - 67+
1
2
3
Likeli-hood o...
More networking means renewals
New people met
Meeting people is HARD
Your ToolboxE-mailYour web siteBlogsTwitterLinkedIn / FacebookPathable
TwitterSend and receive short messages to
“followers”A “tweet” is a short (140 char) message
sent to anyone listening
A typical tweet
Type your tweet here
Hash TagShort way to mark messages as relevant
to a topic or event#wec09 – MPI’s WEC 2009 conference#sxsw – South by Southwest festival#MD10 – MPI’s MeetDifferent 2010#mpi – MPI#eventprofs – Relevant to event
professionals
No “official” list (but check hashtags.org)
Hash Tag Example
Applying Twitter to the EventPromotion
Applying Twitter to the EventCustomer Service
Applying Twitter to the EventBroadcastingExamples
Keynote beginningOpen seats in the backSummarize activity for those who can’t
attend
LinkedIn / Facebook
http://events.linkedin.com/World-Education-Congress-WEC-2009/pub/50585
http://www.facebook.com/event.php?eid=71748908240
Pathable
Demo
Social Media ROI1. Increased attendance2. Improved attendee
satisfaction3.More sponsorship $$$
Get StartedTwitter: twitter.com
Tweetdeck, SeesmicLinkedIn:
linkedin.comEvents -> Add an
EventFacebook:
facebook.comClick “Event” under
“What’s on your mind?”
Pathable: pathable.comJordan Schwartz:
Doug Schulze: [email protected]
RegOnline Events:[email protected]
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