social media technology for meeting and event planners by barbara rozgonyi

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Social Media Technology for Mee2ngs & Events

Deciphering the Social Media Maze to

Uncover What Works & What Doesn’t

Barbara Rozgonyi wiredPRworks.com

[email protected] 630.207.7530

Expecta2ons What are you hoping to get out of, or takeaway from, today’s presenta2on?

copyright 2012 Barbara Rozgonyi wiredPRworks.com

Agenda

•  Who’s Where

•  Inten2ons and Event Value

•  Routes and Deployment Strategies

•  Experiences and ROI

•  Designing a Blueprint for Your Next Event


Who’s Where?


Numbers •  Facebook 1B +

•  LinkedIn 175M

•  Tumblr 150M

•  Twi[er 140M

•  Pinterest 20M

•  Source: h[p://budurl.com/smnumbers copyright 2012 Barbara Rozgonyi

wiredPRworks.com

Listen

•  Keywords

•  #Hashtags

•  Topics

•  Talkers

•  Community


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Tools Do This ~ Not That

Do this . . .

Listen

Not that . . .

Assume


Inten2ons and Values


Super Bowl XLVI

•  12.2 M comments during & aeer Super Bowl XLVI, mostly on Twi[er & Facebook

•  Haleime show: 862,000 comments


Social Media Value

Traffic 91% of experienced social marketers see improved website traffic due to social media campaigns

Leads 79% are genera2ng more quality leads

Community = Priceless copyright 2012 Barbara Rozgonyi

wiredPRworks.com

Align

•  Values

•  Purpose

•  Community

•  Media


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Do This ~ Not That

Do this . . .

Integrate

Not that . . .

Separate


Routes and Deployment Strategies


Channels We use these social media channels for event marke2ng, check all that apply



Every Minute Every Day

•  Twi[er 100,000 tweets

•  Facebook 684,478 updates

•  Google 2 million searches

•  YouTube 48 hours of video goes live •  App Store 47,000 apps downloaded

•  Instagram 3,600 photos shared

•  Commerce $272,000 in sales


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Social Media MVP

The one social media channel

we find most valuable is _________________________.


Routes

•  Site

•  Blog

•  Social

•  Apps

•  Internal

•  External

•  Community


Twi[er as a Literacy Tool

Students who tweet are

•  more engaged with the course content

•  more engaged with the instructor

•  more engaged with other students

•  and have higher grades Source: Michigan State University


Google+

Pros

•  Events

•  Google

•  Circles

•  Hangouts

•  Albums

Cons

•  Members

•  Acceptance


Do This ~ Not That

Do this . . .

Strategize

Not that . . .

Compromise


Experiences and ROI


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Measure

•  Time

•  Traffic

•  Sharing

•  Leads

•  Sales



Tools

Do This ~ Not That

Do this . . .

Op2mize

Not that . . .

Minimize


Design a Blueprint for Your Next Event


Content Marke2ng

•  Calendar

•  Collect

•  Create

•  Curate

•  Connect

•  Comment


Channels

•  Site

•  Blog

•  Apps

•  Networks

•  Forums

•  Posts

•  Images

•  Icons

•  Links

•  Video


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Blog

•  Webisodes

•  Podcast

•  Guests

•  Surveys

•  List


Facebook

•  Ads

•  Cover

•  Tag

•  Feature



LinkedIn •  Connect

•  Invite

•  Email

•  Survey


Twi[er •  Background

•  Lists

•  Chats

•  On Air

•  Celebrity


Schedule

•  Timing

•  Management

•  Monitoring

•  Measurement


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Tools



http://www.youtube.com/watch?v=Vq7Hz9YpDeA





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Do This ~ Not That

Do this . . .

Community

Not that . . .

Event


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Results •  Followers: 1,000 new in 30 days

•  Tweets: 6,000 on 10/17-‐18

•  Clicks: 36.25 per day

•  Twi[er Site Referral Traffic: 23.5%, up from 16.04% the previous month

Source: h[p://www.slideshare.net/hootsuite/pivot-‐con-‐casestudy


Biggest Ah-‐Ha

What is your biggest takeaway from today’s presenta2on?


Thank You!!! •  Barbara Rozgonyi

•  [email protected]

•  630.207.7530

•  @wiredprworks

•  h[p://linkedin.com/in/barbararozgonyi


social media technology for meeting and event planners by barbara rozgonyi

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