SOCIAL MEDIA FOR FESTIVALSCreating Content for your Festival or Event

CONTENT PLANNING TOOLS

From previous sessions: Social Media Canvas Content Planning Calendar

Set up timescales for your events and plan accordingly May decide to focus in 2 months prior to event May need all year round strategy Partly determined by your resources

Marketing your event may be responsibility of one person/group

Social media for event is wider responsibility

MESSAGES ACROSS ALL YOUR COMMUNICATION NEEDS

Don’t re-invent messages – think of what you want to say and the best mediums to use to say it

Who else can help you spread the message? Breaking down news, to spread out spreading

the news! Phrasing news for you to spread and for

others to pass on Where does social media fit into your wider

communication, PR and marketing plan? How can your partnerships help you spread

the word?

STRATEGY PLANNING CANVAS

Overview Audience Voice Terms Channels

Discovery Expansion Content Other People

CONTENT PLANNING CALENDAR

You have a sample Excel spreadsheet with dates in a column & columns for significant events and media to be used

If this doesn’t work for you, then create your own methods – but make sure everyone can share as this will be a group effort – think about Dropbox or Google Drive for sharing

USE MIND MAPS OR DRAWINGS TO PLAN

FILLING THE CALENDAR

Significant events in the year – seasons, festivals

Dates for your event Milestones for your event Significant other events in your area Events of interest to your specialist group

E.g. Radio or TV programmes your audience might be interested in

Similar events in other parts of the country

SOME EXAMPLES – 23 MARCH 2013

Wedding fair – look for dates of “big weddings” and write some content about that

Musical event – check the calendars of your artistes and see where they are before/after your event

Business fair – significant dates for signing up for the event

Baby tights – different tights for different seasons

Health workshops – significant types of allergy in different seasons

Art exhibitions – interviews with artists, discussions of other events they’re attending

WHAT TYPE OF CONTENT?

Different media will require different approaches Written articles Photography Videos Sound clips Content already created by others – re-use by

making comment and adding your voice

WE’RE A NEW EVENT!

We have no history – where do we get content? Use royalty free stock images to create an

impression http://sixrevisions.com/resources/15-best-places-for-de

signers-to-get-free-stock-photos-online/ Take close up images of some of the products

you’ll have on sale – just enough to create an impression

Search for video/photographs taken by others at previous similar events

Ask participants if you can use their photos

WHAT GOES WHERE?

Website core place with (say) one update per week or month

Facebook page – publish your latest web content and add some content to get people interacting – have discussions, share photographs

Twitter – can be more frequent updates, more sharing of content from others

YouTube – can collect videos from others in Playlists until you have content of your own

Photo galleries – set up albums within Facebook, web pages within your site, groups on Flickr

Pinterest - make collections of photographs others have shared to show your vision of your event

LIKELY KEY ELEMENTS FOR YOUR FESTIVAL

Printed material directs people to Website, Facebook, Twitter

Website content at core

Content on Website linked to fromFacebook, encouraging visits to site

Content on Website linked to fromTwitter, encouraging visits to site

YouTube hostsVideo content which can be Linked to from site or other media

Photographs: Flickr, Pinterest, Instagram

GET BUSY, GET SOCIAL

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