social media for grant writers
DESCRIPTION
Slides as presented at the Mid-Atlantic Conference of the American Association of Grant Professionals (AAGP) on May 17, 2010TRANSCRIPT
Social Media for Grant Writers
Wh d H G I l dWhy and How to Get Involved
Wh t W ’ll CWhat We’ll CoverWhat is social media and why should I What is social media and why should I consider getting involved?
What communities are currently available to yme as a grant professional?
What questions should I ask/answer before q /getting involved in social media?
How do I even get started with things like LinkedIn, Twitter, Ning, or blogs?
Should I integrate my social media?
Wh ’ H ?Who’s Here?Melanie R. Negrin, consultant & founder of Melanie R. Negrin, consultant & founder of the For GrantWriters Only network
Susan Caruso-Green, consultant & founder of ,Nonprofit Central
Pat Bruder, director of grants at EIRC & gmoderator of the NJ Grantwriters Forum
Pamela Grow, consultant & expert on growing your following using social media
What is social media and why should I What is social media and why should I consider getting involved?
Wh t i S i l M di ?What is Social Media?A set of online tools designed to promote A set of online tools designed to promote two-way conversations between people
Often focused around a shared interest
With content that is customizable and able to be easily shared with peersy p
Members/followers contribute content
Part of an integrated marketing mixg g
An element of your social/learning network
S E lSome ExamplesSocial communities (general, special interest)Social communities (general, special interest)
Photo, news, and video sharing sites
Learning communities and forumsLearning communities and forums
Professional networking sites
Blogs podcasts internet radio shows and Blogs, podcasts, internet radio shows, and other knowledge sharing tools
Instant chat programsInstant chat programs
RSS (Really Simple Syndication)
Wh P ti i t ?Why Participate?To garner social supportTo garner social support
To establish credibility and expertise
To get your questions answeredTo get your questions answered
To track sector leaders and stay abreast of current developmentscurrent developments
To increase web traffic and prequalify potential new clientsp
To simplify your inbox
What communities are currently available What communities are currently available to me as a grant professional?
Founded by Melanie R. Negrin
Launched April 2009
Includes professional learning community, with built in groups, forums, chat, and event listing forums, chat, and event listing
Complemented by learning blog, LinkedIn group with forums
d j b i d i f dand job postings, and twitter feed
@melanienegrin@melanienegrin
Founded by Susan Caruso-Green
Launched in 2007
Includes Consultants Directory & Capacity Building Events Listing
Complemented by two LinkedIn Complemented by two LinkedIn groups (The Healthy Consultant and Nonprofit Central Consultants)
@suecarusogreen@suecarusogreen
NJ G t it ’ FNJ Grantwriter’s Forum
Founded by Pat Bruder
Launched July 2006
Includes twitter updates and links to grant writer resources
Complemented with articles by Complemented with articles by Pat in the NJEA Review and access to Pat and others at EIRC
@grantsbrarian@grantsbrarian
P l ’ G t iti BlPamela’s Grantwriting Blog
Founded by Pamela Grow
An independently hosted W d bl l h d i 2008Wordpress blog launched in 2008
Accompanied by weekly eZine, The Grow Report (1,000+ readers)The Grow Report (1,000 readers)
And by Facebook page: Simple Development Systems
@pamelagrow@pamelagrow
What questions should I ask/answer What questions should I ask/answer before getting involved in social media?
How has engaging in social media enhanced your g g g ycareer as a grant professional?
How do social networks contribute to the overall t it d it f i li ?grant community and its professionalism?
In what ways does social networking give you the support you need to stay motivated?pp y y
What strategies do you use to ensure that your participation in social media does not become
h l i i t f ti ff t?overwhelming in terms of time or effort?
What skills are needed to be successful in social media? Which ones are helpful, but not required?
Are there any guidelines that you follow when ti i ti i i l di ?participating in social media?
What do you see the future of social media to be as it relates to grant writers and nonprofit fundraising?g p g
Wh t t id?What to avoid?Anything that could get you into legal Anything that could get you into legal trouble or damage important relationships
Copyright infringementpy g g
Recommending people or products without revealing a paid advertising agreementg p g g
C ti th C tiContinue the ConversationMelanie: [email protected]: [email protected]
Sue: [email protected]
Pat: pbruder@eirc orgPat: [email protected]
Pamela: [email protected] p y