1. Social Media: Impact on HRNovember 2011

2. 55% of HR professionals rate word of mouth as the best source of candidatesHRNext Ill be stunned if 50% of candidate referralsarent coming through online communities inthe next five years. Taleo 3. 45% of employers screenSocial Media sites 3 HR and Social Mediasource: careerbuilder.com 2009 4. 35% reported they found content on social media thatcaused them not to hire the candidate 4 HR and Social Mediasource: careerbuilder.com 2009 5. Why Social?Most of the world lives in Social: personally andprofessionally, it will impact upon you 800m Registered Users200m Registered Users 200m Registered Users 2/3 of the global internet population are use social networks 6. Why Social?Its not a fad.Its not going to go away.You cant change it. But you can influence it.Its already impacting your employees lives.And your prospective hires.. 7. The GlobalConversationPrismSource: Brian Solis & JESS3, 2010 8. Latest Facts... 9. Social Media62% 47.4%read29.0%postwrite 80.0% No10 Imagery Blogging watchSydney*28.2%Micro No6 Videouploadblogging Aus*Podcasting RSS24.6% feed40.2%listen Forums Widgets ChatNetworks74% message 81.1% belong UM Wave 4 and 5 10. The Facts for HR & Recruitment72.8% of internet users read blogs and globally one newblog is created every second of every day 11. The Facts for HR & RecruitmentDoes your companyuse social media tosupport recruitmentefforts? Source: Jobvite, 2010 12. The Facts for HR & RecruitmentWhat social platforms does your company use to supportrecruitment efforts?Source: Jobvite, 2010 13. The Facts for HR & RecruitmentHave yousuccessfully hiredthrough a socialnetwork? Source: Jobvite, 2010 14. The Facts for HR & RecruitmentHave you successfully hired through one of these socialnetworks?Source: Jobvite, 2010 15. The Facts for HR & RecruitmentRate the quality of candidates from these sources, with 10 beingthe highest. 16. Social Media Engagement:The Facts for HR & Recruitment Which social media sites does your company have, & for what purpose?The sum of all the jobs publicised on Twitter makes it Source: Jobvite, 2010 16the largest job board in the world.7 July 2011 17. Application for HR 18. In the context of HR.Social Media is not just a set of new channelsfor talent sourcing and people engagement.Its an opportunity for organisations to alignwith the candidate marketplace and theemployee population to achieve businessobjectives. 19. What do you want to achieve?Use Social Media to listen to prospective talentUse Social Media to ask questionsUse Social Media to engage: current & new talentUse Social Media to develop your talent pipelineUse Social Media to give legs to your EVPUse Social Media to hire, engage, retain 20. How is it being used? Internal EVPExternal AttractionPeople EngagementCandidate relationshipsRetention strategiesTalent pipeliningTraining; mentoring Assessment: preAssessment appointmentExecution of Diversity strategiesBrand reputationEnhancing real life socialmanagementcommunitiesChanneling EVPInternal relationship building Engagement: postInformation sharing appointment, pre startOnboarding Alumni comms 21. Whats Out There?Social Media for HR: Online/OfflineGaming MeetupsrecruitmentMobile Payroll Tumblr TC (TeamCollaboration) Flickr Twitter RSSPodcasting HR Blog Facebook Ning; Mobile: forcandidateYouTube YammerApps: Google+relationshipMobile,TabletOnline events:LinkedInhosted in socialSharepoint;Google Docs 22. Keeping your EVP in the Picture ThoughtCultureLeadership Employer CorporateLeadershipBrand BrandCustomer OfferReputation ReputationSocialMedia Strategy Internal: External:PeopleTalentEngagement Pool 23. Examples 24. This Weeks Qantas Disaster.....Not HR specific, but a classic example of social media#FAIL 25. This Weeks Qantas Disaster.....Flights that leave on schedule because Managementdoesnt arbitrarily shut down the airline #QantasLuxuryGetting from A to B without the plane being grounded oran engine catching fire #QantasluxuryRT @kiwi_kali: #qantasluxury Somewhere in Qantas HQ amiddle aged manager is yelling at a Gen Y social media"expert" to make it stop / LOL 26. This Weeks Qantas Disaster.....Qantas PR abandons #qantasluxury and starts limmerickcontest instead,There once was an airline called Qant ...(bugger, ran out of space)How bout Qantas gets back to flying planes and stopstrying to hang out with the cool kids onTwitter #QantasluxuryTrending Australia-wide by mid morning..... 27. This Weeks Qantas Disaster.....RT @qldred: I think Alan Joyce might be unemployed soon#QantasluxuryYeah, no, sorry. I still dont buy the story that the#QantasLuxury debacle was somehow planned for byQantas. Theyre just not that clever.Trending globally by early afternoon..... 28. This Weeks Qantas Disaster..... The Lessons Listen first. Get involved only once you know your customers. Timing is critical. Forget participation for the sake of it. Might not be right foryour business. Dont outsource your business sentiment. Be prepared for negativity. You cant control the #hashtag. Offer something of value (Qantas prize was lame). Think globally (the web isnt local). 29. Metrics 30. Social Media Metrics are Evolving....Quantitative Qualitative Followers FansSocialViews Members mediaComments Subscribers SitesBrandMentionsRetweets Applications User Experience Interviews Results Offers HiresEmployeesBest-fit Candidates Participation Time StakeholdersRates Costs Investment Resources 31. Getting Started 32. Where are mistakes happening?Lack of strategy.Using the environments as jobboards.Lack of original content.Activity thats not audience relevant.Box ticking.Over compensating. 33. Strategy DevelopmentPlanning & The Big IdeaApp development: podcast, blog, micro-blog, video, mobile, imagery SSEO: SM planning, buying. Development, design. Tracking & monitoring. AgencyIn-House 34. Keep in mind.Its not free!You need real resources to create success.Give your staff a say!Be strategic.Measure, assess, alter your strategy. All the time. 35. Where to start?.Determine business requirements.Undertake needs analysis.Agree on metrics.Map the strategy framework.Kick off!