social media for independent insurance agents of iowa
DESCRIPTION
Social Media for Independent Insurance Agents of Iowa by Andy DrishTRANSCRIPT
Social Media For BusinessIndependent Insurance
Agents of IowaAndy Drish
Intro Video
Information Web 1.0
Web 2.0 Conversation
CreatorsCritics
CollectorsJoiners
SpectatorsNot for me
18%
25%
12%
25%
48%
44%
28-54
39%
41%
22%
59%
64%
25%
18-27 55-62
8%
15%
5%
8%
39%
55%
Gen Y has already adopted… Older Generations are quickly following
Facebook’s fastest growing demographic is women age 55+
Users on Facebook over 35 years old doubled from January to March of last year.
Baby Boomers posted a 59% increase in using social networking sites; That’s 30 times faster than Gen Y.
The average LinkedIn user is a 41 year old male making $109,703
Baby Boomers increased reading blogs and listening to podcasts by 67 percent last year; That’s 80x faster than Gen Y
What is it being used for?
Business Networking
Partying Knowledge Transfer
Job Searching
Advertising
Recruiting
Studying
Market Research
Staying up-to-date on current events
Dating
Class Projects
Work projectsBranding
Debating
Collaborating
Developing
Strategic Planning
Course Planning
Academic Research
Doctor Reviews
Interview Prep
Candidate Research
Video ResumesHumor
Buying
Selling
Trading
But... How can social media help
ME?
What We’re Talking About
Making Connections
Building Your BrandAccess To InformationSaving Time
Making Connections
Mavens
Connectors
Salespeople
Create a Personal Brand
What is The Difference Between A Personal Brand and a Reputation?
Access To Information
Saving Time
Overwhelmed?
Your Name Here
Taking Action
Text “AndyDrish” to 50500 for my contact information
AndyDrish.com
Thank You!