social media for local business--an overview
DESCRIPTION
Overview presentation focused on how social media and sites like Instagram, Pinterest, or Facebook can help local small businesses better compete, and better connect with their local customers. This is an overview presentation talking about the foundational principles for social media success, common mistakes, and provides recommended actions for small businesses wanting to dive in and try it out.TRANSCRIPT
FOR SMALL BUSINESS
SOCIAL MEDIA 101
Most Important to local business: Google+Remember: Google drives local search & map search!!
VALUE: WHAT CAN YOU DO?
WHAT’S IN IT FOR YOU?
FANS MAKE BETTER CUSTOMERS
4 COMMON MISTAKES
1. Just broadcasting, without engaging or responding to customer engagement.
2. Not talking about anything broader than your own products.
3. Listening to customers but not taking action (might as well as not listen)
4. Getting defensive and forgetting about “the customer is always right” (picking a fight…bad idea!!)
JOSUE’S #1 RULE FOR SOCIAL MEDIA
1. Collect your images & content
2. Decide what 2 or 3 social media sites make the most sense for your business and customers.
3. Sign up for those accounts, & dive in.
4. Recruit loyal customers to join in & spread the word.
