local social media optimization

SMARTER MARKETING RISDALL MARKETING GROUP

Local Social

Jared Roy President, Risdall Integration Group

@[email protected]

#AdaptOrDie

mailto:[email protected]


Social Media Sites Are Just Tools

Once you define your objectives, some tools will be more

appropriate than others

… Not Silver Bullets


What is Social Media?

“The collaborative interactive tools used for communication which allow users to be social and interact with one another.”

“Consumers’ propensity to discover and share means we’ll use any tool that comes to hand in order to find information and let our network know what we want them to know.”

Tamar Weinberg, Community Director Mashable.com


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Build A Listening Dashboard


Build A Listening DashboardIf I told you that you could listen in on your customers and prospects? Would you listen?


Build a Listening Dashboard

Setup a Google account Set up Google alerts Set up Google Reader RSS account Geo search Twitter Geo search social sites with location qualifiers

Social Mention Google Blog Search Technorati Flickr YouTube


www.google.com/accounts/NewAccount


www.google.com/alerts


RSS

RSS (Real Simple Syndication) allows you to subscribe to any website that has one of these in the address bar. You can then track every site you’re subscribed to without having to go to each individual site.


www.google.com/reader


www.search.twitter.com


www.socialmention.com


Google Blog Search


www.technorati.com


www.flickr.com


www.YouTube.com


Build A Listening Dashboard


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LinkedIn For Businesses


Create a Personal Profile


Create a Company Pagehttp://www.linkedin.com/companies

http://www.linkedin.com/companies


Join Groups


Questions and Answers


Answer Questions


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How to Make Connections

Find people you have worked with before

Find people that are in similar industries

Find people through other connections

Find clients and prospects


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Facebook


Facebook

Fan pages, groups Knowledge sharing Create awareness for events, contests,

campaigns Facebook social ads


Targeted Facebook Ads


Facebook Groups


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Twitter


Twitter

Web 2.0 Conference Evan Williams of Twitter "Twitter is not a social network, but an information network." …. One way he sees Twitter being used is to provide front-line information and service to consumers

http://twitter.com/


www.search.twitter.com


Follow Local Events - hootsuite


Follow Local Events - TweetDeck


Yelp


Craigslist


Foursquare

Location aware application Foursquare encourages people to explore,

check-in and be rewarded for doing so Create special promotions for people checking in


Foursquare


foursquare


Get Started Today

Know what you are talking about Always be transparent Be yourself Post frequently Add value Respond Listen to what others have to say Learn from your mistakes Have fun


Thank you!

@[email protected]

#AdaptOrDie

Questions?

mailto:[email protected]