social media for me jobs

Brand Yourself Using Social Media

www.mainecareercenter.com

Don Verrill

Jack Cowie

Margaret Connolly-Watson

22 March 2011

What do you want your brand to say?


Branding

Eyeballs

Marketingwww.mainecareercenter.com

SEO = search engine optimization

SMO = social media optimization


•Branding used to a “big business” thing.

•Only large corporations with large budgets had to worry about or even consider.

•With the explosion of social media, everything has changed.

•Today, consumers want to do business with companies they know and with brands and people they recognize.


MyDomain.com

Webpage


Blog

Blog

Blog

K

ey w

ords

Key words

Key words

Key w

ordswww.mainecareercenter.com

Wordpress


Call to Action

Call to Action

Call to Action


•Subscribe/Sign-up

•Join/Get Free Stuff

•Credit Card #

•Email address

•Comments


Landing Page

Where call to action takes place


Bits & Pieces

From/ Web page /Blog


Blog 201

Attraction

Retention

Conversion

Measurement


Measurement Tools

Feedbakstats

Disqus

Google Alerts


• Identity

• Image

• Design

• Recognition

• Reputation


• Twitter

• Facebook

• You Tube

• Linkedin

• Flickr

• Slideshare


How about plain

ole

Business Cards?


• Identity

• Image

• Design

• Recognition

• Reputation


•Facebook-"Like,"

•Linkedin-Share

•Twitter-Follow


•What do you want your brand to say?

•When?


www.mainecareercenter.comComedian Gilbert Gottfried fired as voice of Aflac duck

Brand Yourself Using Social Media


Jack http://www.linkedin.com/in/fantextmobile

Margaret http://www.linkedin.com/pub/margaret-connolly- watson/11/431/33b

Don http://www.linkedin.com/pub/donald-verrill/10/751/3aa

social media for me jobs

Career

social media optimization

explosion of social

web page blog

twitter facebook

branding eyeballs marketing

linkedinshare twitter

big business thing

plainole business cards