social media for professionals and their businesses
TRANSCRIPT
Social Media for Professionals and their Businesses
Cynthia P. VothMeghan L. Granito
Graham & Dunn PC
February 12, 2014
Cynthia Voth• Marketing Director at Graham & Dunn
• User of:• LinkedIn - 472
• Facebook - 230
• Twitter – 7 tweets and 15 followers
Meghan Granito• Marketing Coordinator at Graham & Dunn
• User of:• Twitter – 21,000 tweets and 1550 followers
• LinkedIn – 500+
• Facebook – 465
Introductions
Social Media Timeline
Source: idfive 2014
Social Media Game Changers
2003
2004
2006
Social media refers to interaction among people in which they create, share, and/or exchange information and ideas in virtual communities and networks.
Social media differ from traditional media in many ways, including quality, reach, frequency, usability, immediacy, and permanence.
What is Social Media?
Social media is for professionals and businesses too• Modern yellow pages, but much better and more widely
used
• In 2013, 93% of marketers used online social media for their business
• Social media is the number one activity on the web
Why You Should Engage in Social Media
Image Source: Google Images
Blogs (Blogger, WordPress)
Flickr
YouTube
The list goes on and continues to grow …
Social Networking Sites
Image Source: VectorSpect
There are two new LinkedIn users per second
Source: Statista 2014
LinkedIn User Profile - 2013
Source: Global Recruiting Roundtable
LinkedIn Effectiveness
Source: Quick Sprout
Keep your profile complete and current• Profile photo
• Customized headline
• Summary vs. Experience
• Volunteer experience
• Education
Skills & Endorsements
Recommendations
Personalized URL
LinkedIn: Profile Basics
Viewing profiles
When to connect
How to connect
Following up with connections
Recommendations
LinkedIn: Think Before You Link
Image Source: Social Quickstarter
Number of LinkedIn Groups: 2.1 million
Conversations per minute in LinkedIn Groups: 200
Using LinkedIn Groups as a networking tool• Share industry updates
• Facilitate/respond to discussions
• Industry events
LinkedIn: Groups
Specific groups for Right of Way professionals
LinkedIn: Groups
IRWA – Puget Sound Chapter 4
Number of LinkedIn company pages: Three million
Responsible for 64 percent of all visits from social media channels to corporate websites
Reasons to use a company page:• Raise brand awareness
• Promote career opportunities
• Educate potential customers on products/services
• Generate business leads and strengthen current relationships
LinkedIn: Companies
Graham & Dunn PC
International Right of Way Association
LinkedIn: Companies
What is Twitter?
Twitter lists• Public Works
• Attorneys
• City Twitter accounts
• DOT accounts
• 2014 Sochi Olympics
Creating a handle
Personal vs. Professional
Company pages
Using Social Media to Leverage Your Business/Practice
Assessment• Evaluate where you are, where you want to go and what
the wins will be along the way
Setting realistic goals and objectives• Increase website traffic
• Generate new leads
• Grow membership
Audience• Needs
• Wants
• Challenges
Developing a Social Media Strategy
Connecting tasks to people• Individual
• Marketing team
• Outside agency
Creating content• Consistent messaging
• When and where will it be shared (LinkedIn vs. Twitter)
Developing a Social Media Strategy
Developing a Social Media Strategy
Source: Quick Sprout
Etiquette
Image Source: Google Images
Listen• Discover what is being said to/about your company
• Find relevant communities and conversations
• Follow key influencers
Engage in conversation• Enter into the conversation
• Provide relevant content
• Engage with influencers
• Respond
Measure and refine
Social Strategy: Next Steps
Thurston County Public Works: Twitter
Pierce County Public Works: Facebook
Seattle Department of Transportation: Flickr
Universal Field Services: LinkedIn
Sound Transit: Twitter
Right of Way Industry on Social Media
Thank You
Cynthia Voth, Graham & DunnEmail | LinkedIn
Meghan Granito, Graham & DunnEmail | LinkedIn