social media for real estate brokerages
TRANSCRIPT
Social Media Is the newest buzz word in real estate
What is Social Media?
How can I use it as a tool to enrich my business?
A working definition:
Social media is any site or application that allows users
to provide and direct the content through sharing,
collaboration, and interaction
Real estate isa rela&onship
business
People organize themselves in groups
Those groups need
leadershipand direction
Some Examples:
• Facebook, MySpace, LinkedIn (social networks)
• Flickr (photos)
• YouTube (video)
• Blogs
• Twitter (micro-blogging)
just computers and technology
BUTSocial Media is
about more than
Social Media is about people and relationships.
Social media uses technology to connect people through their shared interests
How can I use social media as a tool to
enrich my business?
You probably used social media decades ago without ever realizing it
Car For Sale:
2003 Ford Pick-up
Call (434) 555-1212
House cleaner needed 1x per week. Call (434) 555-5555 for details
Free to a Good Home
Call Bobʼs Lawn Care for all your needs434-555-1000
Community Cook-outSunday, 4pm-8pm
Oak Tree Park
Strengthen and expand your social groups by
connecting on Facebook
People are your greatest asset. Leverage that asset.
People are talking about you.Are you listening?
It sounds stupid.
Itʼs not.
Listen.
Engage.
Micro-blogging can also be a valuable internal communication tool
Social media can serve to enhance the techniques you
are already using.
Resources
S.M.U.G: social-media-university-global.org/
Chris Brogan: ChrisBrogan.com
Seth Godin: SethGodin.typepad.com
Twitter.com
Yammer.com
RealEstateTomato.com
Presented By:
Daniel RothamelCommunity MangerInman News
For additional content and information, visit me at: