social media for researchers - research week...
TRANSCRIPT
Social Media for Researchers: Using ‘altmetrics’ to identify and connect with online social networks
Linda Papa and Elizabeth Robertson
Librarians, University Library
#UWAResearchWeek
Why Social Media?
“Be visible or vanish” (Lamp, 2012)
Lamp, J. (2012). ERA: Eggs and baskets. Advocate: Newsletter of the National Tertiary Education Union, 19(3), 20–21.
Socialising your research
“Get Noticed: Promoting your article for maximum impact” (Elsevier, 2015)
“Tweet your research: a how to guide” (Taylor & Francis, 2014)
Richard Van Noorden. (2014). Online collaboration: Scientists and the social network. Nature, 512(7513), 126.
http://www.nature.com/news/online-collaboration-scientists-and-the-social-network-1.15711
Keep Up-to-Date
‘Keeps me up to
date with what
people are
thinking/doing much
more efficiently than
before.’
‘Being ahead of
the curve for new
ideas in my field.’
‘Twitter is a
wonderful tool to
stay connected to
your discipline's
"breaking news.“’
Lupton, D. (2014). “Feeling Better Connected”: Academics’ Use of Social Media. News & Media Research Centre, University of Canberra, p.19.
Retrieved from https://www.canberra.edu.au/about-uc/faculties/arts-design/attachments2/pdf/n-and-mrc/Feeling-Better-Connected-report-final.pdf
#conference hashtags
Follow people
Blog RSS feeds
Facebook pages
Facebook groups
Survey respondents (Lupton, 2014)
Geographical distance
Leveller – connections with early and
established researchers
Timely conversations
New collaborations, joint papers…
Connect
‘Feeling better
connected to
other
academics.’
‘The rapid
accessibility to a vast
and professionally
meaningful network.’ ‘Enables connections
with a much great
diversity of people who
wouldn’t normally come
to my attention.’
Survey respondents (Lupton, 2014)
Lupton, D. (2014). “Feeling Better Connected”: Academics’ Use of Social Media. News & Media Research Centre, University of Canberra, p.13, 16.
Retrieved from https://www.canberra.edu.au/about-uc/faculties/arts-design/attachments2/pdf/n-and-mrc/Feeling-Better-Connected-report-final.pdf
Don’t like tooting your own horn?
• Promote others’ work
• Get your Centre / School /
Colleagues to promote your work
Promote
Terras, M. (2012). The Impact of Social Media on the Dissemination of Research: Results of an Experiment. Journal of Digital Humanities,
1(3). Retrieved from http://journalofdigitalhumanities.org/1-3/the-impact-of-social-media-on-the-dissemination-of-research-by-melissa-terras/
Melissa Terras: “Is Blogging
and Tweeting About
Research Papers Worth It?
The Verdict” (Terras, 2012)
Image: Guess When I Tweeted My Papers? Top Ten Downloaded Papers From My
Department in the Last Year, Seven of Which Include Me in the Author List from Terras, M.
(2012). The Impact of Social Media on the Dissemination of Research: Results of an
Experiment. Journal of Digital Humanities, 1(3).
Promote – media (tips from AusSMC)
http://sciencemediasavvy.org/using-social-media
Images from UWA Library Twitter
• Altmetrics
• Hootsuite / Tweetdeck / TwitterCounter
• Google Analytics
• many others
Monitor & Measure
http://guides.is.uwa.edu.au/rim/altmetrics
Altmetrics (Alternative Metrics) are increasingly used to capture and measure
online sharing, mentions and engagement with research output.
Metrics are captured from social media sites, such as:
• Twitter, Facebook,
• blogs
• mainstream media outlets
• Wikipedia pages
• reference managers for mentions of academic papers
Two popular altmetrics platforms are PlumX and Altmetric.com.
Altmetrics
PlumX
PlumX harvests metrics for scholarly research output
and categorises these into five separate metric types.
Can be viewed in UWA Research Repository.
PlumX Metric Types: http://plumanalytics.com/learn/about-metrics/
PlumX PlumPrint example from:
http://plumanalytics.com/plumx-
widget-review
Altmetric.com
Altmetric sources data from:
https://www.altmetric.com/about-our-data/our-sources
https://www.altmetric.com/about-our-data/how-it-works/
• Public policy documents
• Mainstream media
• Online reference managers
• Post-publication peer-review platforms
• Wikipedia
• Blogs
• Citations (Scopus)
• Social Media (Twitter, Facebook,
Google+, LinkedIn
Altmetric atttention score for the article:
King, T. E., Fortes, G. G., Balaresque, P., Thomas,
M. G., Balding, D., Delser, P. M.,Schürer, K. (2014).
Identification of the remains of King Richard III.
Nature Communications, 5. Retrieved from
http://dx.doi.org/10.1038/ncomms6631
Research Repository example:
Davies, C., Knuiman, M., & Rosenberg, M. (2016). The art of being mentally health: a study
to quantify the relationship between recreational arts engagement and mental well-being in
the general population. BMC Public Health, 16, 1-10. 10.1186/s12889-015-2672-7
Research Repository example:
Rouse, G. W., Wilson, N., Carvajal, J. I., & Vrijenhoek, R. C. (2016). New deep-sea species
of Xenoturbella and the position of Xenacoelomorpha. Nature, 530(7588), 94-97.
10.1038/nature16545
Explore for yourself…
Add the Altmetric it! bookmarklet to your browser.
Instantly see altmetrics for articles you are reading.
Search Scopus database (look for the Metrics table on right panel of article)
Search Taylor & Francis database (view the Metrics tab for Altmetric.com metrics)
Search EBSCO Academic Search Premier database (look for the PlumPrint)
Samples
Define your goals
Is this for…
• Networking?
• Getting grants?
• Finding new collaborators?
• To be more cited?
• Getting media attention?
• Fame?
These will define your activities
https://www.altmetric.com/blog/building-your-online-reputation/
Where to start?
Make a profile
Curate your online presence • Your base? (website / blog)
• UWA Research Repository
• ORCID iD
• Google Scholar
• Academia.edu?
• ResearchGate?
• Facebook?
https://www.altmetric.com/blog/building-your-online-reputation
Webinar presentation by Altemtric’s Stacy Konkiel details
steps to create and develop online presence and reputation
Tactics
https://www.altmetric.com/blog/building-your-online-reputation
• Comments on others’ blogs
• Guest blog posts
(The Conversation, subject specialist blogs…)
• Personal blog
EG: Repurpose papers published and conference
papers, discuss other peoples’ works, conference
recap…
EG: follow, retweet, share content, ask and
respond to questions
Golden
Rules
Add value!
Be positive
Be nice!
Stacy Konkiel’s list of “some quick and dirty” online outreach tactics:
• What works for you
everyone is unique
• Be human, be you
• Try, test, review, improve
What Works
Some links to tips:
Science Media Centre: Tips for Scientists using Social Media
Altmetric: Promoting your Research Tips and Tricks
Taylor & Francis Author Services: Tweet your Research
Elsevier: Get Noticed: Promoting your article for maximum impact
Tama Leaver: Developing a Scholarly Web Presence & Using Social Media for
Research Networking.
Types
• Images
• Video – creates 3-10 times the response
• Interactive articles
• Infographics
Use images/videos – click magnets
What gets attention
• Wow factor
• New and amazing
• Hilarious or weird
• World-changing
Image from UWA Research Twitter
A day in the life…
You’re reading article…
• Altmetric It
• See who’s engaging with it
• Follow those that interest you
• Tweet/share the article
• add author twitter handle if available
• add hashtag…
Take a look at this AusSMC video:
http://sciencemediasavvy.org/social-media-in-your-working-day/
You’re going to a conference…
• Look for the conference hashtag
• Follow attendees…
• Tweet using conference hashtag
Take a look at this AusSMC video:
http://sciencemediasavvy.org/engaging-during-a-conference/
Define your goals
Plan out your content
(#hashtags, micro/short/long, repurpose, use DOI links)
Setup your channels
Engage
Decide on your commitments
eg. 1 tweet/retweet per day, 1 blog per week, 1 media
release per month
Monitor/check regularly e.g Hootsuite
Your Communications Strategy
References
Altmetric. (2016). Sources of Attention: Altmetric track a unique range of online sources to capture the
conversations relating to research outputs. Retrieved from https://www.altmetric.com/about-our-data/our-
sources/
Australian Science Media Centre. (2016). Engaging during a conference (video). Retrieved from
http://sciencemediasavvy.org/engaging-during-a-conference/
Australian Science Media Centre. (2016). Social media in your working day (video). Retrieved from
http://sciencemediasavvy.org/social-media-in-your-working-day/
Australian Science Media Centre. (2016). Tips for scientists using social media. Retrieved from
http://sciencemediasavvy.org/wp-content/uploads/2013/05/6-SMS-Tips-for-scientists-using-social-media.pdf
Australian Science Media Centre. (2016). Using social media. Retrieved from
http://sciencemediasavvy.org/using-social-media/
Elsevier. (2015). Get Noticed: Promoting your article for maximum impact. Retrieved 1 September 2016, from
http://www.elsevier.com/__data/assets/pdf_file/0008/91547/Brochure_get_noticed_April2015.pdf
Leaver, T. (2016). Developing a Scholarly Web Presence & Using Social Media for Research Networking.
Retrieved from http://www.slideshare.net/Tama/developing-a-scholarly-web-presence-using-social-media-for-
research-networking
Lamp, J. (2012). ERA: Eggs and baskets. Advocate: Newsletter of the National Tertiary Education Union, 19(3),
20–21
References (cont.)
Lupton, D. (2014). “Feeling Better Connected”: Academics’ Use of Social Media. News & Media Research
Centre, University of Canberra. Retrieved from https://www.canberra.edu.au/about-uc/faculties/arts-
design/attachments2/pdf/n-and-mrc/Feeling-Better-Connected-report-final.pdf
Konkiel, S. (2016, 2016-07-08). A ‘quick and dirty’ guide to building your online reputation. Retrieved from
https://www.altmetric.com/blog/building-your-online-reputation/
Plum Analytics. (2016). About Altmetrics - Plum Analytics. Retrieved from
http://plumanalytics.com/learn/about-metrics/
Taylor & Francis Author Services. (2016). Tweet your research: a how-to guide. Retrieved from
http://authorservices.taylorandfrancis.com/tweet-your-research/
Terras, M. (2012). The Impact of Social Media on the Dissemination of Research: Results of an Experiment.
Journal of Digital Humanities, 1(3). Retrieved from http://journalofdigitalhumanities.org/1-3/the-impact-of-social-
media-on-the-dissemination-of-research-by-melissa-terras/
Van Noorden, R. (2014). Online collaboration: Scientists and the social network. Nature, 512(7513), 126.
http://www.nature.com/news/online-collaboration-scientists-and-the-social-network-1.15711
UWA University Library. (2016, Aug 25, 2016). Citations, Altmetrics and Researcher Profiles: Altmetrics.
Retrieved from http://guides.is.uwa.edu.au/rim/altmetrics
See also: Miah, A. (2016). The A to Z of social media for academia: Your definitive guide to using social media
as an academic. Retrieved from https://www.timeshighereducation.com/a-z-social-media
UWA Research Repository - [email protected]
Full list of Senior Librarians for your area of research -
www.library.uwa.edu.au/contact/senior-librarians
Linda Papa – [email protected]
Elizabeth Robertson- [email protected]
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