social media for startups
DESCRIPTION
Presentation by Rachel Wareing, Social Media Editor, IPA at the Creative Pioneers Challenge Can-Start Optimiser Workshops on 5th November 2012 at the IPA.TRANSCRIPT
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Social media for startups
@RachelWareingSocial Media Editor, IPA
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1. Choose your business goals.
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• What does my business need?
• Who am I trying to reach?
• What are they talking about and where are they talking?
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2. Listen.2. Start listening.
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• What are people saying about your business, your competitors, your industry sector?
• Use Google Alerts or Mention to monitor keywords.
• Use Hootsuite or Tweetdeck to manage your presence online & monitor keyword mentions.
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3. Tailor your strategy to your goals.
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• Once you've defined your goals & researched online conversations, choose your tactics.
• Your time is precious - be strategic.
• A neglected profile can do more harm than good.
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Case study 1: Well Seasoned
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• Uses Twitter to add value to followers: o Shares interesting stories
about local, seasonal food.o Uses network of producers
and customers for good
• In return, followers help to spread the word about new product launches.
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Case study 2: Daily Grommet
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• Each Grommet is launched with a YouTube video which tells the story of the product and its inventor.
• Pinterest used for customer acquisition & research.
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Case study 3:Cambridge Satchel Company
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• Built relationships with influential bloggers.
• First people they approach when launching a new line or seeking reaction to new ideas.
• Bloggers are willing to help because they have a passion for the brand.
• But important to give something back.
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1. Use your business goals to shape your social media strategy.
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2. Listen – respond – act.
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3. Do great work.
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Photo credits
Máté MakarészThana ThaweeskulchaiWell Seasoned Daily Grommet Cambridge Satchel CompanyJohn Milton