social media for surgical trainees professionalism, promotion, and paradigms
TRANSCRIPT
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Social Media for Surgical TraineesProfessionalism, Promotion, and Paradigms
Dr. Stewart Morrison
RACSA Communications Officer
Orthopaedics – SET 2
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Conflicts of Interest✚ None to declare
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Introduction
✚ Internet
✚ Web 2.0
✚ Social Media
Social Media
Communication
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Introduction
Physicians
Patients
Practice
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Physicians
Doctors using social media, as doctors
✚ collegiate interaction ✚ consuming information ✚ sharing
information
People using social media, who happen to be doctors
✚ social interaction ✚ consuming content
✚ sharing content
People using social media, who may one day be doctors
✚ High school ✚ university
✚ childhood
Use
Misuse
Professionalism
Research
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Physicians
Use
Misuse
Professionalism
Research
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Physicians
Use
Misuse
Professionalism
Research
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Physicians
Use
Misuse
Professionalism
Research
solid ✚ tangible ✚ degradable
affected by space and distance
transmissible ✚ persistent searchable ✚ replicable
… What conversations have you had in elevators?
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PhysiciansWhat is it?
✚ Ethical practice✚ Reflection and self awareness✚ Responsibility and accountability✚ Respect for patients✚ Working with others✚ Social responsibility
Use
Misuse
Professionalism
Research
“… the contract between medicine and society expects physicians to embody altruism, integrity, and trustworthiness”
Chretien (2008)
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PhysiciansHow do we learn it?
“professionalism is learned largely through the information processes of experience and socialisation…
…. however, as the practice of medicine becomes increasingly complex, such an informal process no longer suffices”
Use
Misuse
Professionalism
Research
Swick (1999)
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Physicians
Use
Misuse
Professionalism
Research
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Physicians
Use
Misuse
Professionalism
Research
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Patients
✚ Seeking information
✚ Seeking support
✚ Seeking comparisons
Use
Misuse
Research
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Patients
Use
Misuse
Research
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Patients
Use
Misuse
Research
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Patients
Use
Misuse
Research
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Practice
Training + Education AdvocacyPromotion
Who
Why
How
Strategy
Policy
Regulation
… to engage?
✚ colleagues
✚ patients
✚ potential patients
✚ the community
✚ the media
… to empower?
✚ clinicians
✚ practice staff
✚ communications
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Practice
Who
Why
How
Strategy
Policy
Regulation
✚ Image control
✚ Other organisations already doing it
✚ Patients and consumers expect it
✚ Could be good for patients
✚ Could be good for surgical training and practice
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Practice
Who
Why
How
Strategy
Policy
Regulation
Stephens (2012)
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✚ To whom will it apply?✚ How will staff be educated?✚ How will it be enforced?
http://socialmediagovernance.com/policies/
Practice
Who
Why
How
Strategy
Policy
Regulation
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Practice
Who
Why
How
Strategy
Policy
Regulation
Draft Policy
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Practice
Who
Why
How
Strategy
Policy
Regulation
✚ Section 133 of National Law: Regulation of Advertising of Health Services
✚ No testimonials, or purported testimonials✚ Testimonial defined as “positive statement” by the guidelines✚ Advertising Standards Bureau (ABS) vs. Smirnoff 2012✚ ACCC vs. Allergy Pathway 2011
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Case Studies
Organisation
Surgeon
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Case Studies
Organisation
Surgeon
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Conclusion
✚ Social Media is here to stay
✚ Provides opportunities for patients, surgeons, training, and practice
✚ Paradigm shifts in communication practice need to be reflected in contemporary concepts of privacy and professionalism
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Thank you