Social Media For Ugly People

David TaylorCoffeepot Digital

Once Upon a Time…

At SAScon 3 Years ago…

I’d had a couple of drinks at Lunchtime….

I met Simon in the lift, he was looking forward to a couple of drinks as well…

Social Media REALLY GETS MY GOAT!

Social Media

• Levels the playing field

Social Media

• Levels the playing field• Is about creativity

Social Media

• Levels the playing field• Is about creativity• Allows any business to connect

Social Media

• Levels the playing field• Is about creativity• Allows any business to connect• Allows all businesses to communicate with

customers

Then Why….?

Then Why….?

Then Why….?

Budget Brings Opportunities

Ugly People..

• Most SMB’s don’t have huge budgets

Ugly People..

• Most SMB’s don’t have huge budgets• SMB’s aren’t usually ‘Sexy’

Ugly People..

• Most SMB’s don’t have huge budgets• SMB’s aren’t usually ‘Sexy’• SMB’s can be ‘Ugly’

How do we do Social Media For Ugly People?

How do we do Social Media For Ugly People?

Create Great Content + Engage…

How do we do Social Media For Ugly People?

Create Great Content + Engage…It Takes a Little More

The Five W’s (4 “W’s” and 1 “H”)

• Why – do you want to use Social Media?

The Five W’s (4 “W’s” and 1 “H”)

• Why – do you want to use Social Media?• Who – do you want to speak to?

The Five W’s (4 “W’s” and 1 “H”)

• Why – do you want to use Social Media?• Who – do you want to speak to?• Would – You respond (honestly?)

The Five W’s (4 “W’s” and 1 “H”)

• Why – do you want to use Social Media?• Who – do you want to speak to?• Would – You respond (honestly?)• What – Is it you’re trying to achieve exactly?

The Five W’s (4 “W’s” and 1 “H”)

• Why – do you want to use Social Media?• Who – do you want to speak to?• Would – You respond (honestly?)• What – Is it you’re trying to achieve exactly?• How – are you going to do it?

The Five W’s (4 “W’s” and 1 “H”)

• Why – do you want to use Social Media?• Who – do you want to speak to?• Would – You respond (honestly?)• What – Is it you’re trying to achieve exactly?• How – are you going to do it?

Reactionary Social Media

Twitter Time Waster

• Spotting Opportunities is Key

Twitter Time Waster

• Spotting Opportunities is Key• Why – to increase our brand

Twitter Time Waster

• Spotting Opportunities is Key• Why – to increase our brand• Who – Other agencies + businesses in the NW

Twitter Time Waster

• Spotting Opportunities is Key• Why – to increase our brand• Who – Other agencies + businesses in the NW• Would – Yes I would respond – so would peers

Twitter Time Waster

• Spotting Opportunities is Key• Why – to increase our brand• Who – Other agencies + businesses in the NW• Would – Yes I would respond – so would peers• What – Brand awareness

Twitter Time Waster

• Spotting Opportunities is Key• Why – to increase our brand• Who – Other agencies + businesses in the NW• Would – Yes I would respond – so would peers• What – Brand awareness• How – Create Social App, push & use in selling

Twitter Time WasterDid It Work?

Impact

• 2 new brand new clients

Twitter Time WasterDid It Work?

Impact

• 2 new brand new clients• Confirmed 1 more client

Twitter Time WasterDid It Work?

Impact

• 2 new brand new clients• Confirmed 1 more client• Good Fees!

Making Social Work for Ugly People

• Think small/local• Comedy works well• Track Everything– UTM– Bit.ly

To Sum Up

• Who am I trying to reach?

To Sum Up

• Who am I trying to reach?• What channels will work best?

To Sum Up

• Who am I trying to reach?• What channels will work best?• What kind of content will they like?

To Sum Up

• Who am I trying to reach?• What channels will work best?• What kind of content will they like?• How much time can I dedicate?

To Sum Up

• Who am I trying to reach?• What channels will work best?• What kind of content will they like?• How much time can I dedicate/budget?• Track the success (or failure!)

End

David Taylor

• @linkmonkey• Facebook.com/davidtayloris• uk.linkedin.com/in/davidtayloris