Social Media Social Media for WIBs & One for WIBs & One

StopsStopsPresented by Michele Presented by Michele

MartinMartin

AgendaAgenda

Why WIBs and One-Stop Career Centers Why WIBs and One-Stop Career Centers should be using social mediashould be using social media

How it can be used for business and job How it can be used for business and job seeker servicesseeker services

Why Social Media?Why Social Media?

REASON 1:REASON 1:That’s where your That’s where your

customers are.customers are.

Employers Employers are using are using it to it to recruitrecruit

Some StatsSome Stats

92% currently use or plan to use social media to 92% currently use or plan to use social media to recruit.recruit.

1/3 always check out a candidate’s social media 1/3 always check out a candidate’s social media profile to vet the recruit prior to hiring.profile to vet the recruit prior to hiring.

58% have successfully hired candidates through 58% have successfully hired candidates through social networking sites. social networking sites.

36% say they plan to spend LESS on job boards. 36% say they plan to spend LESS on job boards.

38% say the plan to spend LESS on external 38% say the plan to spend LESS on external recruiters.recruiters.

Businesses are using for B2B and Businesses are using for B2B and B2CB2C

Best Buy has 2500 employees providing Best Buy has 2500 employees providing customer service on Twitter.customer service on Twitter.

Comcast has 11 full-time employees Comcast has 11 full-time employees dedicated to social media customer service.dedicated to social media customer service.

In 2009, 91% of Inc. 500 companies reported In 2009, 91% of Inc. 500 companies reported using at least one social media channel for using at least one social media channel for business. 53% of Fortune 500 have an active business. 53% of Fortune 500 have an active Twitter account.Twitter account.

68% of small business plans to increase use 68% of small business plans to increase use of social media.of social media.

Small Business UsageSmall Business Usage

REASON 2:REASON 2:You can do more with You can do more with

less.less.

http://sepacareerfair2010.wikispaces.com/

A Youth Virtual Career A Youth Virtual Career FairFair

By the numbers. . . By the numbers. . .

3 Days—11 a.m.-1 p.m. and 6:30-8:30 p.m.3 Days—11 a.m.-1 p.m. and 6:30-8:30 p.m.

8 Live Webinars (now archived and available)8 Live Webinars (now archived and available)

6 Pre-Recorded “Events”6 Pre-Recorded “Events”

Dozens of resource and lesson linksDozens of resource and lesson links

1,304 visitors to our main website1,304 visitors to our main website

5,389 page views5,389 page views

233 attendees at “live” events—parents, educators, 233 attendees at “live” events—parents, educators, studentsstudents

104 members of our Virtual Career Fair Network104 members of our Virtual Career Fair Network

100% said it was an effective way to learn about the 100% said it was an effective way to learn about the topics!topics!

100% employer satisfaction!100% employer satisfaction!

CostsCosts

Ning, Wikispaces, Twitter, Google Docs, Ning, Wikispaces, Twitter, Google Docs, Facebook Fan Page—FreeFacebook Fan Page—Free

Go-to-Webinar—Free (used RCEP Go-to-Webinar—Free (used RCEP account)account)

Vimeo--$9.95/monthVimeo--$9.95/month

Promotion—Free (Press releases)Promotion—Free (Press releases)

Staff Time—approx. 200 hoursStaff Time—approx. 200 hours

REASON 3:REASON 3:Free PRFree PR

REASON 4:REASON 4:Easy & Cheap to Easy & Cheap to Find & Share InfoFind & Share Info

REASON 5:REASON 5:Information is more Information is more

accessibleaccessible

REASON 6:REASON 6:Information is more Information is more

engaging.engaging.

REASON 7:REASON 7:You can engage stakeholders outside of You can engage stakeholders outside of

meetings.meetings.

THE MAIN REASONTHE MAIN REASONYou can create & add You can create & add

value.value.