social media governance
TRANSCRIPT
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Social Media Governance
Name: Alsharari Falah MuflihN8747652
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Social Media, Social Networking and their use Social Media Marketing, Business Model For
social Media Marketing, Reason for Success of Social Marketing, Benefits of Social Marketing, Managing Social Media Growth
Governance, What is Social Media governance, use of Social media governance, why it is needed.
Social Media governance model Best practices for social media governances
Outline
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Websites allow sharing content with others Allows users to create Social Networking Content includes
◦ Ideas, Images, Thoughts, Videos, Data, Information
Allow user to create different applications Web Content management system use by
the social media websites to organize data and save the data for long term.
Social Media
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A network where different people from different regions joins together
A group of internet based applications that developed on Web 2.0
User Generated Content Communication between business,
organizations, communities and individuals
Social Networking
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“Internet users continue to spend more time with social media sites than any other type of site” by Nielsen
Total spent time on Social media in U.S. ◦ 66 Billion minutes in 2011◦ 121 Billion Minutes in 2012◦ 99 Percent Increase
Social Media Use
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Social Media Users
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Process of gaining Website Traffic or attention through social media process
Content which shares more Attract the Users With so many users on Social Media Social Media Marketing take places the top
marketing process Social Media Governance is needed for good
Social marketing
Social Media Marketing
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SNeM2S Model develop for Marketing◦ Selection of potential Social Networks to use◦ Definition of a financial plan◦ Definition of organizational structures to manage
the Social Network in the market◦ Selection of target◦ Promotion of products and services◦ Performance measures
Business Model for Social Marketing
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Users on Social Media People Seek for Entertainment
◦ Ads and marketing Campaigns provide entertainment
Spend time on Social Media Attraction of Social Media
Reasons for Success of Social Marketing
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Benefits of Social Marketing
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Managing Social Media Growth
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Governance basic means “Policies” in business
Governance is much more broader then policies specially for large companies
Social media governance focuses on social media campaigns
Social Media Governance covers◦ Bundle of policies, guidelines, processes and
education resources to guide the employees ◦ How company employees should engage via
social media
Governance
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Policies in every business model is necessary
Different businesses defines there own social media governance
Important for those businesses which relies mostly on Social Media
Common business example is E-Shops Large Companies like Coca-Cola, Dell etc.
already defined their social media governance
Social Media Governance
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Social media for Public companies vs. private companies
Small vs. Large Domestic vs. International Be aware of Culture and Customs
When Social Governance is Needed?
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Definition of Scope Frequency and Process for Updates Branding Guidelines Training and Education Approval Processes and Continuity Planning
Social Media Governance Model
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Define what is and isn’t covered by governance model
Call out the specific social channels with policies and guidelines
Some companies may have common governance model for internal and external customer facing communities
Clarity to the employees
Definition of Scope
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Regular review and update of the social media governance policy
Define frequency of the update at the start Get employees participation as a review in
updates Define details with how the inputs will come
to the employees
Frequency and Process for Updates
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Guideline for External Channels Call out External facing communication
◦ Websites, Collateral , etc. Follow Icons of social channels Follow branded templates of social Channel Use of Company logo
Branding Guideline
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Solid Governance model should have plenty of educational resources for employees
Training on responding to customer feedback◦ Positive◦ Negative
In social media governance, mostly a marketing or a salesperson need to respond to a customer query
Training and Education
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What processes are in place for employees to engage in social media
How an external official can participate in it Must be a continuity plan
◦ Covers account setup but also transfer to new owner
Define policy in centralized form that any social partner if back out then the company must easily sustain itself
Approval Processes and Continuity Planning
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Support employees and let them know where their boundaries lie.
Inform them, whether they are permitted to use company’s organizational trademarks such as logos, in their personal content
Don’t leave them guessing
Best Practices
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Create at-least two policies◦ One policy that sets expectations provides
boundaries for all employees, including any relevant limitations or ideas for the personal use of social media
◦ Operational guidelines for employees working in social media as part of their job
Best Practices
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Be truthful, Authentic, Transparent, and Timely
Be Human Follow the evolution KISS where possible
Engagement Best Practices
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Policy Checklist for Social Media
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Social Media Governance is important to run Social Media Campaigns and marketing
It define policies which plays an important role for the growth of business
Rules and definitions give boundaries to employees, to the clients and external social partners as well
Summary
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http://socialmediavoice.com/2012/01/10-social-media-law-governance.html
http://www.pcworld.com/article/250043/4_components_of_a_social_media_governance_model.html
http://www.socialmediatoday.com/content/how-build-social-media-governance-policy
http://www.wlrstore.com/ark/best-practices-in-social-media-governance.aspx
http://socialmediagovernance.com/blog/governance/best-practices-target-social-media-policy-documents-by-audience-and-purpose/
References