www.opel.com

Corporate News in a Social ContextAll news is social

Keith Childs

Web & New Media, Opel Europe

• Make it easy for anyone to republish, share, favorite,

download or bookmark our news and multi-media

assets

• Provide spaces for people to comment and discuss

Objective

GM Europe social media newsroom launched in

September 2007

“If you're in PR you now have the

opportunity to take your message direct to

the public in a hundred new ways... And

you've got to be brave enough to let your

content be shared and messed around

with”

www.bbc.co.uk/blogs/theeditors

The social media newsroom & “traditional”

newsroom have merged into one

All text photography & video under Creative Commons

Easy to share our news

Easy to share our pictures

Easy to share & watch video

Four places for discussion and dialogue

Other social media spaces

Facebook integration

We have one place for news.

Our stories, pictures and

video are easy to consume,

reuse and share.

Thank youConnect with me

E-mail: keith.childs@gm.com

LinkedIn: www.linkedin.com/in/keithchilds

Twitter: twitter.com/keithchilds

Friendfeed: friendfeed.com/keithchilds

Xing: www.xing.com/profile/Keith_Childs

Facebook: facebook.com/keithchilds

Lifestream: keithchilds.com