social media in health 2.0 ehealth 2013
DESCRIPTION
February 4th 2013 webcast powerpoints, VancouverTRANSCRIPT
Define terms such as social media & web 2.0
Show examples of how patients use social media
Put social media into historical context
Touch on social media usage in Canada
Future of social media in health
In ten (10) minutes
Social media terms or movements
A search at PubMed.gov reveals:
• health 2.0 — 29 citations, 2006-2013
• medicine 2.0 — 15 citations• web 2.0 — 313
citations• social media — 859 citations
Boulos MN, Maramba I, Wheeler S. Wikis, blogs and podcasts: a new generation of web-based tools for virtual collaborative clinical practice and education. BMC Med Educ. 2006;5;6:41.
1st article in PubMed?
AAP defines social media as “…any website that allows social interaction”
Web 2.0 refers to two-way interactions on social media to encourage participation, collaboration and knowledge creation
What is (social) media?
What is health 2.0?
Try instead: Van De Belt et al Definition of health 2.0 and medicine 2.0: a systematic review. JMIR. 2010.
Health 2.0 milestones1995 PubMed.gov
1998 Google, MedlinePlus.gov
2002 Web 2.0
2004 Facebook
2005 – Health 2.0
Patients Like
Me (‘04)
Apple iPhone (‘07), CureTogether (‘08)
2006 Twitter
2007 Tumblr, HootSuite (‘08), Pinterest
(’10)
2010-13 Quantified Self movement
21 million+ Canadians are on social networks 64% of Canadians have a profile on a social network18.2 million are on Facebook32% of us spent more time on social media than year before…
Canadians watch 1 hr. day of video – 80% from YouTube79% of us won’t leave home without our mobile device
How Canadians use social media
E-Patient movement
My Health Counts! e-Patients (1 min. video) http://www.youtube.com/watch?v=q8ZJ38pjJ0A
Host Susan Hunt, “e-Patient” Dave deBronkart & Lygeia Ricciardi, eHealth Professional
• Participate in a social revolution• Learn new skills, meet new people• Develop new friends, social bonds• Feel more informed …empowered• Follow health & wellness 2.0
The empowered patient
• Conversation is not always two-way• Dr. Google (self-diagnosis)• Reliability of information• Information overload• Other patients dispensing advice• Confidentiality, safety
Challenges for patients
Public health alertsMonitoring flu outbreaksParticipate in clinical trials E-doctoringSocial & psychological support Academic & clinical medicine research
Opportunities for patients
Be smart as you learn how to navigate
Be friendly online/offline with patients
Try one tool & proceed slowly
Attend public lectures & learn more
Talk to a medical librarian; ask your local public library
Follow Sun, Province, G&M, UBC eHealth Strategy Office
In closing, as an e-patient
http://hlwiki.ca/ http://ehealth.med.ubc.ca/