Social Media@Workplace

November 16th, 2011 @ 6:30PM

Michael Magiera, Saurabh Sharma , Andy Kudwa and Rick Swilley,

…media for social interaction, using highly accessible and scalable communication techniques.

…the use of web-based and mobile technologies to turn communication into interactive dialogue.

BY MARCI PAINO 

What is social media (SM)?

The Purpose of SM

Facebook•Primarily used to connect with family and friends to share photos and communicate.

Twitter•A tool to quickly communicate a thought or feeling that you want to share within your network.

Linked-In•A professional social media outlet to network with co-workers and related professional groups.

Objective of this Seminar

1. Inform Advantages and Disadvantages

of Social Media

2. Persuade3. Instruct

Effective use in a professional environment

4. Engage Interactive feedback on

scenarios and real life examples

So you’re not going to friend

me?

Facebook Scenario 1

Facebook Photo1.You are the co-worker who finds a provocative photo of your boss on a “friends” Facebook page.

2.What would you do?a) Inform your boss that the photo exists on

Facebookb) Talk about it with all your co-workers and not

your bossc) Say nothing http://www.youtube.com/watch?v=A4lOWsj

BTs4&feature=player_detailpage

Twitter Scenario 2

Twitter Post

1.You have found out that you were not invited to an office gathering that was organized through Twitter.

2.The problem: You are being excluded by co-workers from an informal office gathering.

3.What would you do?a) Confront the person that posted the message?b) Create your own Twitter group within the officec) Talk with HR and your boss about the potential volatile

situation.

http://www.youtube.com/watch?v=EoMkJ87uMBU

Linked-In Scenario 3

Linked-In

1.Your boss has requested that you be connected.

2.The problem: You are currently networking with other employers and have your resume posted on your account.

3.What would you do?a) Quickly remove your resumeb) Deny or ignore the requestc) Accept his request

Social media is a part of the workday

.

BY Fast Company EXPERT BLOGGER Adrian Ott(11/11/2010)

GEN Y Top Management

Facebook 750 million active usersTwitter 200 million active accountsLinkedIn 120 million registered users Blogs 156 million public Yahoo Groups 115 Group members, 10 million groups

How many users as of 2011?

Advantages

“Social media is becoming an indispensible part of the marketing mix for many businesses and one of the best ways to reach customers and clients.”

“Source”

AdvantagesLow cost

Social media makes it particularly useful to small businesses who often find the costs associated with traditional media prohibitive.

Unlimited accessSocial media levels the playing field for businesses as it is accessible to anyone, regardless of company size, turnover and contacts

SimplicitySocial media channels are extremely simple to use, even for people with basic IT experience; all that is required is a computer and an internet connection.

MeasurabilitySocial media stats are immediately measurable, whereas traditional media figures often need to be monitored over a long period of time.

Global reachSocial media platforms also allow you to tailor your content for each market segment and give businesses the opportunity to get their messages across more widely than ever before.

Contact buildingSocial media channels offer unparalleled opportunities to interact with customers and build relationships, largely due to their real-time, interactive nature.

FlexibilityInformation can be updated, altered, supplemented, and discussed in a way completely unknown to a printed advertisement, a newspaper article or magazine feature.

Advantages

Bad Branding  The wrong online brand strategy can doom a company, and put you at a huge disadvantage.

Commitment “If as a company you can’t commit at least 6-8 hrs a week on Social Media then don’t bother with it.  Social Media is a living breathing beast.  If you feed the beast then the beast works for you, but you need to feed it often.”

 Relevant content  “Let’s be honest.  Blogs and Twitter feeds tend to take on the persona of their authors and this is a bad, bad thing!  Many Social media marketers forget this and think that they are the blog or feed.  This will only end in a bad way.  Social Media is a marketing tool that needs serious content.”

Disadvantages

Not short term “The honest truth is that Social Media Marketing is a long term strategy.  Seeing a return could take anywhere from a few months to a year before a company sees the benefits of increased customer loyalty and sales.”

The risk of negative comments “Any time a company opens itself up to open criticism there is the possibility of negative comments about a product or service.”

Disadvantages

"On any given week, we may see hundreds of new

social media jobs posted," said Kathy O'Reilly, director

of social media relations for job recruitment site

Monster. The number of social media-related jobs on

Monster has surged 75% over the last year, O'Reilly

said. About 155 positions are available a month, up

from an average of 88 a month a year ago.”

Hiring for people on Social Media 

September 28, 2011 By Shan Li, Los Angeles Times

Listen before you speak.Before entering any conversation, understand the context.

Who are you speaking to? Is there a good reason for you to join the conversation?

If your answer is yes, then follow these rules of engagement

Say who you are.In responding to any work-related social media activities always disclose your work relationship.

Guiding Principles

Show your personality.Be conversational while remaining professional. If your personal life is one that you (or your employer) don't want to mix up with your work.

Respond to ideas not to people.In the context of business, always argue over ideas not personalities. Don't question motives but stay focused on the merit of ideas.

Guiding Principles

Know your facts and cite your sources.When making claims, always refer to your sources, using hyperlinks when possible. Always give proper attribution (by linkbacks, public mentions, re-tweets and so on).

Stay on the record.Everything you say can (and likely will) be used in the court of public opinion--forever. So assume you're "on the record."

If you respond to a problem, you own it.If you become the point of contact for a customer or employee complaint, stay with it until it is resolved.

Guiding Principles

“By nature, we are social creatures and these tools can foster brainstorming, teamwork and innovation. ”

“…social (media) networking websites are not going to go away — in fact, their usage will likely become even more widespread over the next several years. By finding a way to harness employees’ participation in these sites in a productive way, organizations can enhance their ability to foster communication, engagement, and collaboration.”By Kelly Lackner

In conclusion

BLOGOtt, A. How Social Media Has Changed the Workplace. NOV 11 2010, FROM http://www.fastcompany.com/1701850/how-social-media-has-changed-the-workplace-study

Paino, M. The Impact of Social Media in the Workplace. MAR 18 2011, FROMhttp://blog.clomedia.com/2011/03/the-impact-of-social-media-in-the-workplace/ Salcido, M. Advantages of Using Social Media | Advantages of Media. FROMhttp://www.organicseoconsultant.com/advantages-of-using-social-media/

Lurssen, A. Social Media in the Workplace: Legal Issues, Business Policies. NOV 4 2010, FROM http://scoop.jdsupra.com/2010/11/articles/media-coverage/social-media-in-the-workplace-legal-issues-business-policies/

References

ADVICE COLUMNMandrusiak, M. (2011, SEP). The Disadvantages to Social Media Marketing, FROMhttp://automatedbuildings.com/news/sep11/columns/110826030404mandrusiak.html  NEWSLETTERBaesel, Cordon T. (2011, Oct). Social Media and the Workplace: Virtual Worlds and Legal Realities in 2011. Newsletter of Luce forward, p. 1-2FROMhttp://www.jdsupra.com/post/documentViewer.aspx?fid=44f32ae9-70e0-4327-82f1-12a383d01954

MAGAZINE ARTICLERoss, J. (2009, June 30). A Corporate Guide for Social Media. Forbes. FROM http://www.forbes.com/2009/06/30/social-media-guidelines-intelligent-technology-oreilly.html?partner=email

 

References

NEWSPAPER ARTICLE

Li, S. Employers are liking -and hiring -social media workers. (2011, SEP 28). Los Angeles Times. FROM http://www.latimes.com/la-fi-social-media-jobs-20110929,0,1947452.story#.TsF-GLUBepY.email

References