social media issues segment 4
TRANSCRIPT
TTC MediaPhotography, Video, Graphic &Digital Arts, Social Media, Web
Design.
Social Media Issues, Segment 4
Creating Videos
It does not have to be difficult to develop your first socialpromotional video for your
business.
Getting It On You Tube
To start out with, you will want to set up a You Tube channel
account. About as hard as settingup an email account.
This is the major kick off and you will see why before we are done
here.
Planning The Video
KIS also known as Keep It Simple.For your first video we are
going to recommend that youbuild a video slide show.
Complete with transitionsand title overlays
Windows Movie Maker
So going with the slide show video, you will be taking a series of photographs of your business
in order to produce yourfirst movie.
Windows Movie Maker is a great place to start building your video.
Windows 7 Issues
Windows XP and Vista both have Windows Movie Maker built in.
Windows 7 does not have MovieMaker built in, so you have to
download a free versionfrom Microsoft.
Which Version?
For Windows 7 there are actually 2versions you can get and werecommend both if you plan
on doing more than onevideo.
Live And 6
The 2 versions that work with eithera 32 bit or 64 bit version ofWindows 7 is Windows Live
Movie Maker and
Movie Maker 6.0
The Photography
Start your shoot with the front entrance of your business
unless you manufactureand sell very specific products.
If what you are looking to promoteis a specific product, then start there.
15 to 25 Good Photographs
You are going to want to work with about 15 to 25 good quality
photographs to create your video.
Remember, you are creating Social Media, so do not be
stuffy about it.
Music Or Narration?
Now you have to decide whether youwant to use music or narration in
your video.
You could use both.Caution: If you use music in the background there are legalities.
Legalities Of Music Usage
If you do decide to use music in thebackground, you can't just pick
any old song and use it.
Doing so could cost you some serious legal fees and fines.
Royalty Free, Copy Left.......
Using your favorite song will most likely be a copyright violation.
Use royalty free, copy left or public domain music instead.
Look these up on the web.Make sure you get your license.
Publishing
This isn't meant to be an all encompassing guide to video
production.
Once you have made your first video, it's time to publish it on
You Tube.
Upload, Link And Cross Link
Once your video is uploaded on YouTube, it's published. Meta tagthe video with the proper keywords for the search enginesand start to link the video in
to your Facebook account andTwitter account.
Insider Tip
Here is a very powerful insider tipthat works wonders for us.
In the description section of your video post, start it off with a link
to your web site.Use the full http://www address.
Embedding Your Video
Just about every You Tube video canbe embedded onto a web site.
There are options on You Tube for you to do just that.
So embed your video on your web page.
Share, Share, Share
Video embedding is one option, linkingit is yet another, and you can also
email the video to people.
Use all the options and make sure you get the links on both Twitter
and Facebook for the world to see.
Stay Tuned
This ends segment 4. Stay tunedfor more as we continue our
series on Social Media Issues
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