social media jam session
TRANSCRIPT
Social Media Jam SessionMaking Social Media Simple
Randa ZalmaneMarketing Director, Sr. Account Supervisor
NCUL Annual Meeting| June 8, 2012
Social Media – The Revolution
Source: www.socialnomics.net
HOW DO YOU EAT AN ELEPHANT?
Agenda
• Social Media Benefits• Social Media Readiness• Overcoming Common Objections• Planning with Purpose• Content Development • Promoting Engagement• Questions and Answers
Social Media Benefits
• Amplify brand • Cultivate and strengthen relationships• Expand and build circles of influence• Grow competitive edge• Achieve growth goals
Social Media Readiness
• Tolerance for risk• Familiarity with social media• Exchange in public dialogue• Identify biggest obstacles• Adaptability• Enthusiasm • Response to diversity
Overcoming Objections
• ROI unknown• Target audience doesn’t use it• Negatively impact brand• Time / resource consuming• Overwhelming platforms• Users have too much control• Don’t have a good plan
Planning with Purpose – Project Brief
• Project description• Target audience• Marketing objectives • Communication
objectives • Prioritized message
points • Special / creative
considerations
• Recommended social media platforms
• Mandatories• Promotion• Timeline • Format• Budget• Evaluation and
measurement
Content Development
• Shared responsibility – Editorial calendar– Content library
• Develop a content strategy– Assess current content– Find new, relevant content– Add video and photos– Connect to appropriate apps– Decide who has what responsibilities– Have a plan for dealing with negative posts
Promoting Engagement
• Ask questions• Cite startling statistics• Ask for opinions, reviews• Post photos and video
and tag people• Encourage product /
service suggestions• Ask for relevant stories,
photos• Give compliments
• Respond to every comment*
• Give shout-outs to others• Engage on other pages,
get ideas• Case studies, testimonials
THANK YOU!
Randa Zalman | RedstoneeMarketing Director, Senior Account Supervisor
P: 402-392-4852E: [email protected]
www.redstoneweb.comFacebook: www.facebook.com/redstoneadvertising
LinkedIn: [email protected]: @randazalmanBlog: randazalman.com