social media lunch and learn series, august 31
DESCRIPTION
The third installment of the social media for small to medium-sized business with Claris Networks and Ackermann PR. This week explored the implementation of a corporate social media policy and the nuts and bolts of how to get your social media strategy started. Presenters were Bill Piper, Larry Bodie and Shane Rhyne.TRANSCRIPT
- 1.
- Corporate policy
- 2. Your team
3. Creating your strategy 4. Whats next?Social Media Lunch and
Learn Series Session III
5. Review: Our strategy
6. Hondas negative Facebook attention
7. Hondas negative Facebook attention
8. Hondas negative Facebook attention
9. Hondas responses
10. Handling negative attention
Have a procedure in place
11. Handling negative attention
Have a procedure in place
Is the problem legitimate or is this person unreasonable?
12. Handling negative attention
Have a procedure in place
Is the problem legitimate or is this person unreasonable?
Respond appropriately and honestly with discretion
13. Handling negative attention
Have a procedure in place
Is the problem legitimate or is this person unreasonable?
Respond appropriately and honestly with discretion
Act like a market leader
14. Handling negative attention
Have a procedure in place
Is the problem legitimate or is this person unreasonable?
Respond appropriately and honestly with discretion
Act like a market leader
Take issues offline when needed
15. A corporate policy
16. A corporate policy
Is Facebook the issue, or is it our employees?
Social media on company time: losing or making money?
What do employees need to know?
17. Enabling employees effectively
Social media policy in the employee handbook
What should it say?
Have them sign it.
18. What employees should avoid
Client names
19. What employees should avoid
Client names
Were having a bad day
20. What employees should avoid
Client names
Were having a bad day
Proprietary information
21. What employees should avoid
Client names
Were having a bad day
Proprietary information
False information
22. What employees should avoid
Client names
Were having a bad day
Proprietary information
False information
Internal issues
23. The bottom line
Your employees represent your brand on the internet.
24. The bottom line
Your employees represent your brand on the internet.
Make sure they know how to represent your company.
25. Social media execution
Who can use social media on company time?
When is use acceptable?
How much is acceptable?
26. SocialMediaGovernance.com
27. SocialMediaGovernance.com
152 corporate policies viewable by industry
176 research studies on social media use
Some free, some paid
Blog that features additional research and case studies multiple
times per week
28. Social media team
Identify
Meet
Consult