social media made simple - at podcamp cleveland 2011
DESCRIPTION
Presented at PodCamp Cleveland at the Cuyahoga Valley Career Center in Brecksville, Ohio on April 29, 2011 by Carol Smith of Midwest Research, LLC. This presentation is for people who are new to social media tools like Twitter, LinkedIn and FaceBook. Carol Smith reviews the basic concepts of these three tools, their similarities and differences. Create opportunities for yourself personally and professionally with social media!TRANSCRIPT
Social Media, Made Simple
PodCamp Cleveland 2011April 30, 2011
Social Media
• What it is– Examples of use– Basic concepts
• Overviews– Twitter– Facebook– LinkedIn
• Rules of Engagement: Etiquette
Slightly Edited Me
3
Social Network
Me
Friend
Friend
Friend
Family
Family
Neighbor
Social Media
• New term for communicating using technology
• Shorter, faster, less formal• Still developing
Balance
Personal Professional
7
Personal
Keep in Touch
Share Information
Discuss
11
Professional
Colleagues, Future Client/Boss
upa
Variety of Tools
Basic Concepts
Lee LeFever, Common Craft, LLC
15
Profile
• About you• First Impression• Your message to the world• Public
Your Avatar
• Many options– Image?– Eye Contact?– Clearly identifiable?– Personality?
Status
• What you are thinking, doing, interested in• Share funny, thoughtful things
Status
My Facebook
• Friends– Personal– Politics, religion, etc.
My LinkedIn
• Professional– Work– Limited personal
My Twitter
• Edited Mixture– Mostly work– Some personal– Light politics
Friends & Family
• Sharing– What you like– Who you know– What you know
• Playing games, interacting• Finding people and organizations
28
29
Share
Me
Learn
Engage
30
Feature Rich
• Make new connections– People– Groups– Companies
• New opportunities– Jobs– Events
• Research opportunities
33
34
ShareMe
Learn
Engage
Tweets with my Tweeps
• Short messages about anything• 140 Characters (longer ones allowed)
37
38
ShareMe
FollowersLearn
Managing InformationShare
Learn
Engage
Rules of the GameSocial Media Etiquette
1. Be Real
• Lying is much more difficult than telling the truth.– You have to remember what you say.
2. Add Value
• Before posting ask yourself: – How is this providing value to the conversation? – To the community?
• Talking about your product or service can be considered valuable
• In most communities, it is unwelcome and intrusive
10 Golden Rules of Social Media by Aliza Sherman May. 26, 2009http://gigaom.com/collaboration/10-golden-rules-of-social-media/
3. Collaborate & Share
• Work with others• Be nice, we’re all sisters and brothers• Do good• Share time, information and knowledge
• “Sharing is the fuel of the conversation engine.”
10 Golden Rules of Social Media by Aliza Sherman May. 26, 2009http://gigaom.com/collaboration/10-golden-rules-of-social-media/
4. Do not assume privacy
• Be responsible and purposeful• Good– Get a kidney1
– Find a partner, sibling2 and/or job• Bad– Future employers– Family– Frienemy
1. http://facebooklogin.net/news/faceboo-post-brings-new-kidney-for-iowa-man/2. http://facebooklogin.net/news/missing-sibling-found-through-facebook/
5. Do not believe everything
http://health-beauty-2468.blogspot.com/2010/06/justin-bieber-died-is-justin-bieber.html
6. Give Kudos
• Be generous• Give praise • Retweet posts– Commenting adds value
• “Like” things
10 Golden Rules of Social Media by Aliza Sherman May. 26, 2009http://gigaom.com/collaboration/10-golden-rules-of-social-media/
Expand Your Reach & Opportunities
47
How Will You Participate?
48
Contact
Carol J. SmithCell: (773) 218-6568Email: [email protected]
Twitter: @carologicFacebook: https://www.facebook.com/carologic
LinkedIn: http://www.linkedin.com/in/caroljsmith